Search engine optimization strategy the method of changing the rank of a web page or a website in the search results of a search engine.

1. SEARCH ENGINE OPTIMIZATION
STRATEGY IN e-COMMERCE SITE
Presented by
S.SHYAMSUNDAR
RA1652001010423

2. INTRODUCTION
The Digital Marketing of product or service using digital
channel to reach customer. Internet, yet in addition including
cell phones, show publicizing, and whatever other
computerized medium.
Affiliate Marketing
 Search Engine Optimization
 Pay Per Click
 Social Media Marketing

3. AFFILIATE MARKETING:
A marketing by which an online retailer pay commission to an external
website for sales or traffic generated form its referrals.

4. FOUR CORE PLAYER:
 Merchant - retailer
 Affiliated network – Trendbuy.in
 Affiliate link – Blog, Facebook
 Customer – end user

5. OBJECTIVE
PRICE COMPARISION:
1.To analyze price comparison for same product selling in online marketing.
2.Based on various discount and offer for the product.
QUALITY:
To analyze review and rating for all the product in E-commerce.
TIME SAVING:
Time saving objective based on both price comparision and quality.
To visible in first page in Google search engine with organic development without
spending money develop our website

6. METHODOLOGY
REPORTING
SEMRUSH TOOL
ANALYSIS
GOOGLE ANALYTICS,GOOGLE WEB MASTER TOOL
LING BUILDING
WEBSITE OPTIMIZATION
CONTENT WRITING
TITLE AND META DESCRIPTION
KEYWORD RESEARCH
GOOGLE ADWORDS
DOMAIN NAME OF WESITE
TRENDBUY.IN
ON
PAGE
OFF
PAGE

8. SEARCH ENGINE OPTIMIZATION:
Search engine optimization (SEO) is the process of affecting the visibility
of a website or a web page in a web search engine's unpaid results.

9. ON PAGE OPTIMIZATION
KEYWORD RESEARCH

10. Title and Description Optimization

11. CONTENT RESEARCH:
 Grammarly
 MOZ
IMAGE OPTIMIZATION:

12. OFF PAGE OPTIMIZATION
 WEB DIRECTORY
 SOCIAL BOOKMARKING
 FOURM LINK BUILDING
 LOCAL CLASSIFIED ADS
 BLOG CREATION AND POSTING
 ARTICLE DISTRIBUTION
 INFOGRAPHIC DISTRIBUTION

13. <aherf=http://www.trendbuy.in/>trendbuy
</a>

14. SOCIAL SIGNAL
FACEBOOK:
We have about 500 above preferences in facebook.The target
accomplished and execution level from the Amazon.in.Number of
snap from this month is 9 of clicks 3,656 followers.

15. TWITTER & GOOGLE PLUS

16. ANALYSIS
GOOGLE ANALYTICS:
The analysis of website with use of Google analytics tool to
audience, acquisition, behavior and conversions are in dimension
oriented to analysis of our website. In bounce rate, user, session,
session duration of user in website.

17. GOOGLE WEBMASTER:

18. CONCLUSION
 In this project affiliate marketing in e-commerce website with Search
engine optimization strategy to implemented in this website
www.trendbuy.in.
 Google search engine with organic development without spending
money develop our website to marketing the product easily to reach
user.