Vision and Mission,Procurement of Milk,What is milk?,Processing of Milk, Product Product Specification • Marketing ,Quality Standard• Product Differentiation About Management, Marketing strategies,Recommendations • Environment and Safety

1. Management Education and Research Institute
A
PROJECT REPORT
ON
INDUSTRIAL VISIT
SUBMITTED TO: SUBMITTED BY:
Mr. K. K. Sharma SHUBHAM TYAGI
Training & PlacementOfficer AKRIT SHARMA
SHIVAM KUMAR
VIVEK KUMAR
ARUN GANGWAR

2. Table of Contents:
• Acknowledgement
• Introduction
• Vision and Mission
• Procurement of Milk
• What is milk?
• Processing of Milk
• Product
• Product Specification
• Marketing
• Quality Standard
• Product Differentiation
• About Management
• Marketing strategies
• Recommendations
• Environment and Safety:

3. ACKNOWLEDGEMENTS
We would like to express our sincere gratitude to mother dairy for giving us an opportunity to be a
part of esteem organization and enhance our knowledge by granting permission to do our
industrial visit to mother dairy on August 24, 2017, which is the largest liquid milk plant in Asia.
We are very grateful to Mr.K.K.Sharma, our placement co-ordinater for his invaluable guidance
and cooperation during the course of visit. He provided us with assistance and support whenever
needed that has been instrumental in completion of this project.
On arrival, we were given a hearty welcome by Ms. Neha (Sr.Officer for Consumer and
Information) at Patparganj plant and were led to the conference room where we had a sessionon
the milk industry – how it operates in India. She explained the profile, aims, objectives and the
philosophy of operations of mother dairy. She also told us about the history of mother dairy –
Delhi, which was setup in 1974 under the operation flood programme. It is a wholly owned unit of
the National Dairy Development Board (NDDB). Mother dairy markets and sells various milk
products and other food items at national level like Liquid Milk, Curd, Butter, Lassi, Flavoured
Milk, Ice-cream, Dhara range og edible oils and safal range of fresh fruits, vegetables, frozen
vegetables and fruit juices. Presently mother dairy sells more than 25 lac liters of milk per day.
The visit turned out to be a great learning and enriching experience. We were absolutely thrilled
after seeing the documentary, which highlighted how milk is procured from rural areas, hygiene
maintenance at the point of milking the animal, benefits to the farmers, the stage through which
milk is processed – clarification, standardization, homogenization and pasteurization, benefits of
milk and milk products, ice-cream manufacturing process etc. Lots of our doubts &
misconceptions were cleared after an interesting interactive session with Ms. Neha who who
explained the total functioning of mother dairy network, the production process, the organisation
structure and their work culture. He stressedon the importance of the time management & Quality
Control in milk industry and give detailed explanation about the marketing strategies, Distribution
Strategies and the channels used and HR practices followed. Student witnessed the entire
production process i.e. Clarification, Standardization, Homogenization, Pasteurization through a
glass, as we were not allowed to go in. We were also taken to the quality control department
where we saw the testing of milk for purity& for quality. The visit to control room is good
experience; we witnessed the efficient distribution of milk to cover 1600 shops across the city.
Moreover we were made aware of the importance of milk consumption. To raise the consumers
awareness regarding adulteration of milk, Mother dairy has thrown open its testing facilities.

4. Introduction
Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy
Development Board (NDDB).
It was an initiative under Operation Flood, the world's biggest dairy development program
launched to make India a milk sufficient nation. Over the years, Mother Dairy has contributed
significantly in achieving this objective through a series of innovations and programs. Today,
Mother Dairy manufactures markets & sells milk and milk products including cultured products,
ice creams, paneer and ghee under the Mother Dairy brand. The Company also has a diversified
portfolio with products in edible oils, fruits & vegetables, frozen vegetables, pulses, processed
food like fruit juices, jams, etc. to meet the daily requirements of every household.
Mother dairy sells more than 25lac liters of milk per day , out of which approx 9lac liters of milk
is sold as bulk vended milk and another 16lac liters of milk is sold in sachets in 5 different
variants { Cow milk,Toned , Full cream , Standardized , Double Toned , Skimmed} across 6
states.
The Company over the last many years has created a market leadership position for itself in
branded milk segment in Delhi & NCR through a strong network of its booth and retail channels.
It has also expanded its reach to other regions in North, South, East and West with its offering
of Milk and Milk products fix it among the few companies to own such a vast channel of
distribution in India.
Mother Dairy is an ISO 9001:2008 (QMS), ISO 22000:2005 (FSMS) and ISO 14001:2004
(EMS) certified organization. Mother dairy Ice Creams launched in the year 1995 have shown
continuous growth over the years and today boast of approx. 62% market shares in Delhi and
NCR. Its Ice Cream is available in 25 flavours which are available in the market in the form of
Cups, Cones and Bricks.

5. Safal, F&V arm of Mother Dairy was the first Company to organize the fruits and vegetables
business in India. Today Safal is the market leader in organized fruit & vegetable retail business in
Delhi NCR and operates the largest number of F&V Stores in Delhi NCR and has significant
presence in Bangalore.
Safal was also the first brand in India to launch frozen vegetable in mid 90s. Over the years, the
brand has gained significant customer support and has become a household brand with market
leadership and presence across the country.
Mother Dairy is also present into edible oils segment under the brand name Dhara which was
launched under the 'Operation Golden Flow' program of NDDB as a market intervention
program to address a larger cause of the Indian farmers & consumers. Trust, Purity and Taste
are the hallmarks of Dhara cooking oil.
The corporate tag line of the latest brand campaign - “Happy Food Happy People”- captures the
essence of what the Company stands for. Mother Dairy is committed to bring happiness to every
individual with its range offering pure, hygienic and adulteration-free high-quality products which
has been the strength and heritage of the brand over years.
In our effort to instil and create happiness in all the lives we touch, we live our notion of creating
happiness for our employees through creating a workplace reality that is fulfilling and enriching
for them. We constantly listen to our employees and evolve our people practices. As a result of
this, Mother Dairy has been recognized as the 2nd best in the FMCG Industry.
Now a days Mother Dairy is running a cow programme for helping the poor farmers. They take
milk form the farmers at reasonable price.
Mother Dairy today said it will sell jute bags at its milk booths and Safal retail stores in the
National Capital Region as part of its green initiative to discourage the usage of plastic bags.
“By offering jute carry bags to our consumers at a nominal cost, we not only address the
need for an environment-friendly alternative of carry bags but also benefit millions ofour
farmers engaged in cultivationof jute”.
Mother Dairy India Pvt Ltd. is providing ready built and fully equipped milk shops / booths to the
Ex-Servicemen (JCO's & ORs), while its Fruit and Vegetable (Safal) Shops are opened for the
ESM and their dependent sons from 1989. The Scheme is available in NCR viz Gurgaon,
Ghaziabad, Noida/Greater Noida, and Faridabad.

6. Mother DairyJourney So Far:-
Mother Dairy is one of the largestliquid milk Company in Asia. It started its operations
in 1974 under the Operation Flood Programme of the National Dairy Development Board.
Mother dairy sources its requirements of liquid milk from dairy co-operatives and producer
institutions.
Presently in Delhi Mother Dairy sells more than 30lac litres of milk per day. Out of which
about 10lac litres of milk is sold as bulk vended milk and another 20lac litres of milk is
sold in poly packs in 5 different variants. Apart from Delhi Mother Dairy markets its poly
packs milk in Gujrat, Andhra Pradesh, Tamil Nadu, Maharashtra, Western UP, Haryana,
Punjab, Himachal Pradesh and Uttarakhand.

7. Vision and Mission
Vision – “Provide quality food and beverages to consumers at affordable prices
while ensuring fair returns to the producers.”
Mission – “Mother Dairy’s heritage is intrinsically linked to the cooperative
movement in India. With determination & pride we will continue to serve our
farmers, rural India & our consumers. Our values reflect who we are & what we
firmly believe in.”

8. Procurement of Milk
Milk is received through insulated road/rail tankers at very low temperature thus retaining the
freshness of the milk. The milk then undergoes more than 15 stringent quality tests before it is
accept for processing.
All incoming milk received at Dairy units undergoes more than 15 stringent Quality checks before
its accepted for processing.
Why is Testing Necessary ?
 Milk testing and quality control is an essential component of any milk processing industry
whether small, medium or large scale. Milk being made up of 87% water is prone to
adulteration by unscrupulous middlemen and unfaithful farm workers.
 Moreover, its high nutritive value makes it an ideal medium for the rapid multiplication of
bacteria, particularly under unhygienic production and storage at ambient temperatures.
1. COB Test
Conduct COB test by taking about 2 ml milk in a test tube, boil on the flame of a spirit lamp
formation of clots in the test tube indicates COB positive milk and is unacceptable.
2. Acidity Test
Taking 10 ml milk in 10 ml conical flask. Titrate against N/10 NaOH using phenolphthalein
indicator to check acidity. Acidity above .153% is not acceptable.
3. Rosalic Acid Test
To 5 ml 60% alcoholic Rosalic acid in a test tube add 2 ml of milk . Rose red color
development indicates neutralizer presence in milk and formation of flakes indicates disturbed
salt balance.

9. 4. Alcohol Test
Alcohol test is done to know the quality of milk. To 2 ml milk in a test tube add 2 ml
68% alcohol. The presence of flakes indicates alcohol positive and such milk is rejected.
The alcohol test determines the susceptibility of milk to coagulation due to developed
acidity, salt unbalance or high albumen content.
5. FAT & SNF
Fat & SNF can be determined using Gerber’s method or using a Milcoscan.
SNF can also be determined using lactometer reading and Fat value and putting the
formula CLR/4 +Fat x .2 + .29
6. Milkoscan is the latest technology machine for scanning of milk and uses infra red rays to
analyze the milk for
• Fat
• Protein
• Lactose
• SNF
.
7. LactometerTest
It is an instrument use to measure the SNF present in milk. In this process the lactometer
is dipped in milk n it shows the reading.
Calculation: SNF= (CLR/4) + .25f+ .44
CLR = Lactometer reading
f = % of fat
8. Ammonia Test
5ml Milk + 1ml Nessler’s Reagent.
Standard : If yellow spot appears at the bottom, then it contains Ammonium Salt.
9. Testfor presence of Urea
Take 2 ml milk in a test tube & add 2 ml DMAB solution and mix the contents.
Standard: Appearance of yellow color indicates the presence of urea making the
milk unacceptable.
10. MBR Test
10 ml Milk + 1ml Methylene Blue.
Put in water bath till the color becomes white.
Standard : If Milk quality is good then it will take 6-7 hours to discolour.

10. What is Milk?
 MOTIVE – Increase in Milk production
 MILK SOLD – 30 Lakhs Litre (10 Lakhs in loose and rest in packets)
 CHECKS CONDUCTED –
1.Container Check
2.Fragrance Check
3. No added Preservatives
4.Adulteration
 ADVANTAGES OF MILK –
1. Easy to digest
2. Newly born Baby (mother dairies loose milk is suggested )
3. Full of Vitamins
 MILK IS A COMPLETE FOOD – Milk has all Vitamins, Proteins, Phosphors, Fats but
lacks Vitamins C, Iron, Fibres. Otherwise, it would have been a complete food i.e ;
Complete Food = Milk + Banana

11. Processing of Milk
1. Milk collectionfrom farmers
2. Transportation
3. Testing (23 processes)
4. Receiving dock ( raw milk stored under 6*c )
5. Clarification
6. Homogenization& fortification
7. Pasteurization( heatedat 72*c andChilled at 4*c )
8. Standardization
9. Filling dock
10. Control room
11. Multiple mode of vending milk in the market
12. Milk booth supply

12. Raw Milk Reception:
Raw milk received through insulated road/rail tankers at a very low temperature thus retaining the
freshness of milk. The milk goes for more than 15 stringent quality tests before it is accepted for
the processing of milk.
Milk achieved from individual producers is checked for all basic quality parameters meeting the
company specification and required norms at respective collection and chilling centres.
Milk is then supplied to the dairy units through insulated milk tankers at <4 degree C.
Processing of Milk:
Processing of milk is done in basically 4 steps
 Clarification
 Standardization
 Homogenization
 Pasteurization
Clarification:
The chilled milk from the silos goes to the clarifier after pre-heating. The clarifier spins the milk
at very high speed, removing all the dust particles that are invisible to naked eyes.

13. Standardization:
Milk from different breeds of cow and buffalo may vary in its composition. Hence, to make Milk
uniform in composition, before supply to the market, it is standardized by raising or lowering its
fat and SNF percentage present in the milk to a desired level, so as to deliver the milk to
consumers as per prescribed norms of FSSAI.
Homogenization:
In this process, the milk is processed at very high pressure during which the large fat globules
presently in milk are broken down into tiny droplets. The milk fat gets evenly distributed in the
milk and milk become whiter and thicker. Milk is homogenized for consumers who do not like
cream layer on top. Homogenization improves Palatability of milk and is easily digestible.
Pasteurization:
The milk is then pasteurized, named after Louis Pasteur, a French Scientist who invented the
process to use in wine. Pasteurization was first applied by Dr. Soxhiet of Germany. This involves
heating of milk to 72 degree Celsius for 15 second and then cooling it down to 4 degree Celsius.
The process kills all pathogenic bacteria present in the milk making. It makes milk safe for
consumption. Pasteurization, unlike boiling does not affect the nutritional value of the milk.

14. Product
 MILK
 DAIRY PRODUCTS
 ICE CREAMS
 EDIBLE OIL (DHARA)
 FRUITS & VEEGETABLES
 FROZEN (SAFAL)
 JUICE & FRUIT BEVERAGES
 PROCESSED FOOD

15. PRODUCT SPECFICATION
Full Cream Premium: Fat-7% SNF-9.0% Cow Milk: Fat-3.5% SNF-8.5%
Standardised Milk: Fat-4.5% SNF-8.5% Toned Milk: Fat-3% SNF-8.5%
Double Toned: Fat-1.5% SNF-9.0% Full Cream : Fat-6.0% SNF-9.0%

16. Skimmed Milk: Fat-0.5% SNF-8.7%
BULK VENDED MILK / TOKEN MILK
Mother Dairy Bulk Vended Token Milk is healthy and
tasty to the last drop. Homogenised to evenly distribute
the cream content, It’s thicker and a lot easier to digest.
It’s the magic of homogenization that makes your
kheer tastier and your shake frothier. It is fortified with
vitamin A
ADVANTAGES OF TOKEN MILK
1. Extensive use of Eco friendly technology
2. Green Logistic- use of CNG Vehicles
3. Untouched by hand from container to container.
4. Cold chain maintains its quality
Type of milk Minimum fat Min. SNF
Cow Milk 3.5 8.5
Toned Milk 3.0 8.5
Double toned Milk 1.5 9.0
Full Cream Milk 6.0 9.0
Skimmed free Milk 0.5 8.9
Standardized Milk 4.5 8.5
Full Cream Premium 7 9

17. Marketing:
Mother Dairy markets and sales dairy products under the Mother Dairy brands (like
Liquid Milk, Dahii, Ice creams, cheese and butter), Dhara range of edible oils and the safal
range of fresh fruits and vegetables, frozen vegetables and fruits juices at a national level
through its slaes and distribution network for marketing food items.
Mother Dairy sources significant part of its requirements of liquid milk from dairy
cooperatives. Similarly, mother Dairy sources fruits and vegetables from farmers/growers
associations. Mother Dairy also contributes to the cause of oilseeds growers cooperative
that manufactures/pack the Dhara range of edible oils by undertaking to nationally markets
all Dhara products. It is Mother Dairy’s constant endeavor to:
(a) Ensure that milk producers and farmers regularly and continuously receive market
prices by offering quality milk, milk products and other food products to consumers
at competitive prices and ;
(b) Uphold institutional structures that in power milk producers and farmers through
processes that are equitable.
Mother Dairy has over the last three decades harnessed the power of farmer cooperatives to
deliver a range of delicious products and bring a smile on our face. In times to come,
Mother Dairy shall strive to remain one of India’s finest food companies.

18. Quality Standards:
Mother Dairy is an IS/ISO 9002, IS 15000 HACCP and IS 14001 EMS certified
organization, Mother Dairy, Delhi has been awarded ISO 9001:2000(Quality Management
System) and ISO 14000:2004(Environment Management System) and ISO Moreover,
National Accreditation Board accredits its Quality Assurance Laboratories as per ISO/IEC
17025:1999 for Testing and Calibration Laboratories, Department of Science and
Technology, Government of Inida.

19. Product Differentiation:
While Mother Dairy still may not have product portfolio as large as Amul, which is
also expanding across the country in a big way and is much bigger player, it’s doing its bit.
Mother Dairy says the idea is not just to enter new markets, but to do well in those
markets-which means bigger markets shares in the different product categories in
whichever market it is present.
The drivers will be value created through quality of the offerings as well as
innovations in products. This will, of course, be backed by relevant marketing and
promotion campaigns.
Mother Dairy does not have 60% markets in Ice cream in Delhi by chance. The
differentiation for the consumer comes in taste and quality. Management point out that
more Indianised flavor have done exceptionally well, something that the cooperative has
constantly focused on. Apparently, its best seller intake home ice cream is not the regular
Sundae, Jamaican Almond Fudge or Hazelnute Swirl, but an Indianised Sundae called
Shahi Mewa Malai.
Take the case of curd. It started off very slow but today, Mother Dairy claims its growing
at close to 60% year-on-year Delhi.
While curd from MNC player is probably based on international formulation, Mother
Dairy formulated it to taste as close to home made curd as possible.

20. About The Management:
Mother Dairy is a unique set up which has the best of both the worlds. Like any
other private sector entity, it enjoys the freedom to appoint the requisite professional talent
in key position and to take decision with the flexibility and speed that is required in an
increasingly competitive market. It also gives employees the satisfaction that their work
touches the lives of millions of farmer and aims to enhance the economics status of our
rural population.
Mother Dairy has a diverse and welcoming workplace where in values of trust,
transparency, unquestionable, commitment to quality, single minded focus on excellence
and respect for the individual are simply a way of life. We are forging ahead in the market
to tap the limitless potential that lies there. To achieve our vision, we are always looking
out for dynamic talented professionals who have:
 The ability to take initiatives and drive things.
 Are ambitious and self starters.
 Love challenges and have a passion to excel.
 The capability to initiate, lead and mange change in a higher diverse and
challenging environment.
Mother Dairy doesn’t have any plans of going to newer markets like Karnataka where
already “Nandini” a strong cooperative brand of Karnataka milk federation is running
successfully in the regional market.
The management feels that the objective of getting into newer locations is not to make
Mother Dairy larger, but ensure that there is a large viable distribution network and
consumer brand to take care of surplus milk. Management reminds that Mother Dairy is
still essentially a cooperative and not a corporate. Mother Dairy claims a share of 170000
liters a day with the biggest player, mahananda, selling out about 800000 liters a day and
Aarey and Amul about 250000-300000 liters a day.

21. Marketing Strategies:
Our commitment is to excellence. The evolving needs of our customers drive us to
continual improvement in our processes and systems. We are committed to:-
 Apply state of the art technology and processes to enhance productivity, that ensures
quality at competitive price.
 Apply processes for clean production, pollution prevention and optimize resource
utilization in all operations.
 Follow food safety management system and apply HACCP (Hazard Analysis
Critical Control Points) principles to provide safe products to customers.
 Develop and empower our people for maintaining a vibrant work environment,
which encourages excellence.
 Comply with applicable regulations and legislations.
We pledge towards providing quality and safe products under clean hygienic environment.

22. Recommendations:
 Brand promotion through more attractive advertisement and displays.
 Incentives to retailers and vendors.
 Home delivery of milk by vendors.
 Efficiency in distribution.
 Capturing more markets.
 Introducing more brands.
 Removal of misconceptions about the freshness of packaged milk and milk products.

23. Environment and Safety:
Mother Dairy, Kolkata is committed to the protection of environment by Prevention
of Pollution and Continual Improvement in our processes and systems to Improve
Environmental Performance.
 Minimize Waste generation
1. Sells 11 lakh ltrs loose milk, reducing plastic usage.
 Conservation of resources
1. Rain Water Harvesting.
 Use of renewable energy
1. Solar panels.
 Recycling & re-use
1. Effluent treatment Plant