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The Sales Funnel
- 1. The Sales Funnel The Single Immutable Law of Selling… Intstallment 1 of the “ Sell More Now!” Series “ Every business has a sales funnel”
- 2. The Sales Goal “ Invite Me Back ” is a company who offers loyalty plans to restaurants…
- 3. The Sales Goal 5 New Clients Their Monthly Sales Goal: “ Invite Me Back ” is a company who offers loyalty plans to restaurants…
- 4. Building The Funnel - Clients New Clients
- 5. Building The Funnel – Hot Prospects Hot Prospects New Clients
- 6. Building The Funnel - Qualifieds Hot Prospects Qualified Prospects New Clients
- 7. Building The Funnel - Suspects Hot Prospects Qualified Prospects Suspects New Clients
- 8. Lead Drop Off Hot Prospects Qualified Prospects Suspects New Clients As leads move toward sold, they drop off by a factor of 5 at each level
- 9. Start With The Sales Goal 5 New Clients Each Month 5 New Clients
- 10. Determine Hot Prospects… Hot Prospects - 25 5 New Clients New Clients * 5 = Hot Prospects Needed
- 11. Determine Qualified Prospects… Hot Prospects - 25 Qualified Prospects - 125 5 New Clients Hot Prospects * 5 = Qualified Prospects Needed
- 12. Determine Suspects… Hot Prospects - 25 Qualified Prospects - 125 Suspects - 625 5 New Clients Qualified Prospects * 5 = Suspects Needed
- 13. The Funnel… Hot Prospects - 25 Qualified Prospects - 125 Suspects - 625 New Clients - 5 625 125 25 5 Monthly
- 14. The Funnel (Annually)… Hot Prospects Qualified Prospects Suspects New Clients 7,500 1,500 300 60 Annually
- 15. What Does This Mean? Qualified Prospects New Clients 1,500 60 Annually
- 16. What Does This Mean? Qualified Prospects New Clients 1,500 60 60 / 1,500 = 4% Annually Percentage of Qualified Prospects NOT sold 96%
- 17. What Is The Opportunity? 96% 96% of Qualified Leads Go Unsold That’s Called “Lead Leak” In the typical company’s sales funnel
- 18. Drip & Nurture Stops Lead Leak! Do it With Drip & Nurture Marketing! You only need to sell an additional 4% of your qualified leads to double your sales volume! 96%
- 19. Retail Sales Systems, LLC © Copyright 2009, Retail Sales Systems, LLC. All Rights Reserved. Retail Sales Systems, LLC (800) 500-7767