AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
Ch11 Dealing with Competition Concept Questions
1. TOP 10 Learning Questions for
Chapter 11: Dealing with
Competition
Sherrylou M. Marzo
September 15, 2011
http://sherryloumarzo.blogspot.com/
2. 1. Threat of Intense Segment Rivalry
will result to the following except:
A. Price Wars
B. Limited Distribution
C. Advertising Battle
D. New Product Intro
E. None of the Above
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3. Five Forces that Determine Market
Structure
Threat of
New Entrants
Segment Rivalry
Buyer
Supplier Industry
Competitors Power
Power
Threat of Michael Porter’s
Substitutes 5 Forces
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4. Segment is Unattractive if Threat of
Rivalry is Intense
This Happens When:
• Fixed cost & Exit
Barriers are high
Segment Rivalry • Competitors have high
Industry stakes in staying in
Competitors the segment
• Plant Capacity must
be added in large
increments
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5. Threat of Intense Segment Rivalry will
results to:
Segment Rivalry
Industry
Competitors Advertising Battle
Price Wars
New Product Intro
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6. 1. Threat of Intense Segment Rivalry
will result to the following except:
A. Price Wars
B. Limited Distribution
C. Advertising Battle
D. New Product Intro
E. None of the Above
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7. 2. _________ to your most successful
competitor can improve competitive
performance
A. Researching
B. Competing
C. Benchmarking
D. Sharing
E. Differentiating
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8. Three Variables in Analyzing
Competitors
Benchmarking to your most
successful competitor can
improve competitive
performance
Share of Market
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9. Three Variables in Analyzing
Competitors
% of Customers who named the
competitor in respond to this
statement: “Name the 1st company
that comes to mind in this industry?”
Share of Mind
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10. Three Variables in Analyzing
Competitors
% of Customers who named the competitor in respond
to this statement: “Name the company from which you
would prefer to buy the product
Share of Heart
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11. Three Variables in Analyzing
Competitors
Share of Market Share of Mind
Share of Heart
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12. 2. _________ to your most successful
competitor can improve competitive
performance
A. Researching
B. Competing
C. Benchmarking
D. Sharing
E. Differentiating
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13. 3. Which Statement is True?
A. Good competitors set prices in reasonable
relationship to price
B. Bad competitors try to buy shares than earn
it.
C. Good competitors take large risks
D. Bad competitors invest in under capacity
E. Good competitors still upset industrial
equilibrium
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14. Selecting Competitors
Classes
of
Competitors
Strong vs. Weak Good vs. Bad
Close vs. Distant
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15. Classes of Competitors
Good competitors: Bad Competitors:
• Play by the • Try to buy
industry’s rules shares than
• They set prices earn it.
in reasonable • Take large risks
relationship to • Invest in over-
cost. capacity.
• They favor a • Upset industrial
healthy industry. equilibrium Good vs. Bad
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16. Bad Competitors fast tracks
everything and instead of earning its
shares they would rather buy shares
Good competitors: Bad Competitors:
• Play by the • Try to buy
industry’s rules shares than
• They set prices earn it.
in reasonable • Take large risks
relationship to • Invest in over-
cost. capacity.
• They favor a • Upset industrial
healthy industry. equilibrium Good vs. Bad
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17. 3. Which Statement is True?
A. Good competitors set prices in reasonable
relationship to price
B. Bad competitors try to buy shares than earn
it.
C. Good competitors take large risks
D. Bad competitors invest in under capacity
E. Good competitors still upset industrial
equilibrium
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18. 4. Market Leaders leads other Firms in
the following except:
A. Price Changes
B. New Product Intro
C. Distribution Coverage
D. Promotional Intensity
E. Competitive Insights
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19. Characteristics of a Market
Leaders
• The firm with the
largest market share.
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20. Characteristics of a Market
Leaders
Market
Price Changes Distribution Coverage
Leaders
Leads other
Firms in
New Product Intro Promotional Intensity
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21. 4. Market Leaders leads other Firms in
the following except:
A. Price Changes
B. New Product Intro
C. Distribution Coverage
D. Promotional Intensity
E. Competitive Insights
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22. 5. _________ is an attempt to capture a
wide slice of enemy’s territory through
a blitz.
A. Encircle Attack
B. Flank Attack
C. Frontal Attack
D. Bypass Attack
E. Guerrilla Warfare Attack
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24. General Attack Strategies
• Matches the opponent’s
Frontal Attack
product, advertising, price,
distribution
distribution
Advertisement
Product Price
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25. General Attack Strategies
• An Enemy’s weak spots are
Flank Attack natural targets
Weak Spot
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26. General Attack Strategies
• An attempt to capture a
Encirclement Attack wide slice of enemy’s
territory through a blitz.
To capture a slice
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27. General Attack Strategies
• Bypassing the enemy
Bypass Attack
altogether and attacking
easier markets to broaden
the firm’s resource base.
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28. General Attack Strategies
• Consists of waging small,
Guerilla Warfare intermittent, attacks to harass
and demoralize the opponent
& eventually secure permanent
footholds.
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29. Encircle Attack usually gets a
portion of its competitors
share
Frontal Attack Flank Attack
Encirclement Attack Bypass Attack
Guerrilla Warfare
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30. 5. _________ is an attempt to capture a
wide slice of enemy’s territory through
a blitz.
A. Encircle Attack
B. Flank Attack
C. Frontal Attack
D. Bypass Attack
E. Guerrilla Warfare Attack
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31. 6. Samurai Energy Drink to Cobra
Energy Drink is an example of what kind
of Market Follower Strategy?
A. Cloner
B. Imitator
C. Adapter
D. Innovator
E. Counterfeiter
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33. Market Follower Strategies
• Duplicates the leader’s product
and packages and sells it on
the black market or through
disreputable dealers
Counterfeiter
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34. Market Follower Strategies
• Emulates the leader’s
products, name, and
packaging with slight variation
Cloner
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35. Market Follower Strategies
• Copies some things from the
leader but maintains
differentiation in terms of
packaging, advertising, pricing,
or location.
Imitator
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36. Market Follower Strategies
• Takes the leader’s products
and adapts or improves them
Adapter
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37. Samurai Energy Drink as an
Imitator to Cobra Energy Drink
• Copied the packaging,
color, and size but is
price a little lower than
Cobra
Samurai Energy Cobra Energy
Drink Drink
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38. 6. A Market Follower Strategy that
duplicates the leader’s product and
packages and sells it on the black
market or through disreputable dealers
A. Cloner
B. Imitator
C. Adapter
D. Innovator
E. Counterfeiter
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39. 7. The following are Asia Brewery’s
Absolute Distilled Water Competitors
Based on Industry Point of View except?
A. Coca Cola Philippines
B. Philippine Spring Water
C. Pepsi Cola Philippines
D. Universal Robina Corporation
E. Nestle Philippines
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40. Identifying Competitors
Competition
Industry is a group
of firms that offer a
product or class of
products that are
close substitutes for
one another.
From Industry
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41. Identifying Competitors
Competition
From Industry From market point of view
Using the market approach, competitors are companies that
satisfy the same customer need.
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42. All of these competitors belongs to the
Beverage Industry. Nestle Phil does
not belong to the beverage category
Pepsi Cola
Philippines
Coca Cola Philippines
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43. 7. The following are Asia Brewery’s
Absolute Distilled Water Competitors
Based on Industry Point of View except?
A. Coca Cola Philippines
B. Philippine Spring Water
C. Pepsi Cola Philippines
D. Universal Robina Corporation
E. Nestle Philippines
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44. 8. Intensive advertising promotion of
Absolute Distilled Water is an example
of what kind of strategy?
A. Specific Attack Strategy
B. General Attack Strategy
C. Market Nicher Strategy
D. Market Follower Strategy
E. Competitive Strategy
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46. Specific Attack Strategies
Distribution Innovation
Product Innovation
Improved Services
Manufacturing Cost
Intensive advertising
Reduction
promotion
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47. Specific Attack Strategies of Absolute
Distilled Water
Price Discounts
Value- Priced Goods
Intensive
advertising
promotion
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48. 8. Intensive advertising promotion of
Absolute Distilled Water is an example
of what kind of strategy?
A. Specific Attack Strategy
B. General Attack Strategy
C. Market Nicher Strategy
D. Market Follower Strategy
E. Competitive Strategy
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49. 9. Which of the following is an example
of a close competitor to Asia Brewery’s
Cobra Energy Drink?
A. Pepsi’s Gatorade
B. Coca Cola’s Royal True Orange
C. URC’s C2
D. Pepsi’s Sting
E. Wilkin’s Distilled Water
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50. Selecting Competitors
Classes
of
Competitors
Strong vs. Weak Good vs. Bad
Close vs. Distant
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51. Classes of Competitors
• Most companies compete with the competitors
that resemble them the most.
• But one should still identify their distant
competitors.
Close vs. Distant
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52. Both Cobra and Sting are close
competitors because they belong
the Energy Drink Category
Close Distant
Sting (Energy Drink) Gatorade (Sports Drink)
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57. 9. Which of the following is an example
of a close competitor to Asia Brewery’s
Cobra Energy Drink?
A. Pepsi’s Gatorade
B. Coca Cola’s Royal True Orange
C. URC’s C2
D. Pepsi’s Sting
E. Wilkin’s Distilled Water
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58. 10. Which of the following is True
A. Market Follower defines growth path and invite
competitive retaliation
B. Market Follower usually keeps manufacturing costs
low
C. Market Follower bring distinction to its competitors
D. Market Follower do not imitate the leader but only
improves the product
E. Market Follower has gained ground or even
overtaken the leaders
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60. Other Competitive Strategies
• They have gained ground or even
overtaken the leader.
• They have high aspirations
• They leverage their resources
Market
Challengers
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61. Other Competitive Strategies
• They usually imitate the leader by
Market improving the product.
Followers
• They bring distinction to its target
market
• They usually keep manufacturing
costs low & its product quality and
services high.
• They define growth path but does
not invite competitive retaliation
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62. Other Competitive Strategies
• They are the leader in the small
markets.
• They avoid competing with larger
firms
Market
Nichers
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63. They have a low manufacturing
cost so that they can easily follow
the market leader
• They usually imitate the leader by
Market improving the product.
Followers
• They bring distinction to its target
market
• They usually keep manufacturing
costs low & its product quality and
services high.
• They define growth path but does
not invite competitive retaliation
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64. 10. Which of the following is True
A. Market Follower defines growth path and invite
competitive retaliation
B. Market Follower usually keeps manufacturing costs
low
C. Market Follower bring distinction to its competitors
D. Market Follower do not imitate the leader but only
improves the product
E. Market Follower has gained ground or even
overtaken the leaders
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65. TOP 10 Learning Questions for
Chapter 11: Dealing with
Competition
Sherrylou M. Marzo
September 15, 2011
http://sherryloumarzo.blogspot.com/