BUILDING THE FOUNDATION FOR SUCCESS: SETTING
SOCIAL MEDIA GOALS
STRUCTURING YOUR SOCIAL MEDIA TEAM FOR NOW AND FUTURE
EVALUATING THE BEST SOCIAL TOOLS FOR THE JOB
DEVELOPING A BUDGET AND GARNERING EXECUTIVE BUY IN
8. KPIS: ENGAGEMENT
LIKES OR FAVORITES: AN INDICATION THAT YOUR VIEWERS
APPRECIATE THE CONTENT
COMMENTS: DIRECT ENGAGEMENT WITH YOUR CONTENT
SHARING AND RETWEETS: A DEMONSTRATION THAT YOUR
AUDIENCE CARE ENOUGH ABOUT YOUR CONTENT TO LET
OTHERS KNOW ABOUT IT
RATINGS AND REVIEWS: A DEMONSTRATION OF STRONG
ENGAGEMENT AND OPINION
INBOUND WEBSITE LINKS: AN INDICATION THAT YOUR
CONTENT IS INTERESTING ENOUGH TO CLICK THROUGH TO
YOUR SITE.
20. SOCIAL MEDIA ROLES
STRATEGIST
ANALYST
PROJECT MANAGER
COMMUNITY MANAGER
EDUCATION/TRAINING
CONTENT MANAGER
DESIGNER/DEVELOPER
BLOGGER/COPYWRITER
INFLUENCER RELATIONS
PHOTOGRAPHER/
VIDEOGRAPHER
BUSINESS UNIT
LIAISON
21.
22.
23.
24.
25.
26.
27. PLAN BUSINESS AND SOCIAL GOALS ONE TO THREE YEARS OUT.
CONSIDER YOUR STAKEHOLDERS NEEDS.
MAP OUT A PLAN FOR THE FUTURE
IDENTIFY POSSIBLE SOCIAL MEDIA ROLES BASED ON THOSE GOALS.
DEVELOP A TIMELINE FOR REACHING THOSE GOALS AND BUILDING
THE TEAM.
ALLOCATE OR ADVOCATE FOR RESOURCES.
EVANGELIZE YOUR PLAN THROUGHOUT THE
ORGANIZATION.
31. SOCIAL LISTENING
REVIEW COMMENTS
AND MENTIONS
FOLLOW
CONVERSATIONS
ABOUT YOUR BRAND
WATCH HASHTAGS
KEEP TRACK OF
INFLUENCERS,
CUSTOMERS AND
PROSPECTS.
36. How publishing and community
management tools can help
MANAGING
MULTIPLE SOCIAL
SERVICES IN ONE
PLACE
CLONING POSTS FOR
RESHARING
MANAGING
MULTIPLE USERS
WHO NEED ACCESS
AND PUBLISHING
RIGHTS
SCHEDULING
CONTENT
43. WRITE DOWN THE TOP 25 MOST
IMPORTANT FEATURES YOU NEED
REVIEW THE LIST , AND CIRCLE
YOUR TOP FIVE FEATURES
USE THESE TWO LISTS TO
EVALUATE POTENTIAL TOOLS.
CHOOSING A
SOCIAL MEDIA
TOOL
45. BUDGET
CONSIDERATIONS
WHAT SOCIAL CONTENT DO YOU NEED TO CREATE?
WILL YOU NEED TO HIRE FREELANCERS OR A
DIGITAL, SOCIAL, OR AD AGENCY?
WHAT'S YOUR IDEAL MIX OF ORGANIC AND PAID
ADVERTISING?
HOW MUCH ADVERTISING DO YOU THINK YOU
WILL REQUIRE?
ARE YOU CONSIDERING PAYING INFLUENCERS TO
PROMOTE YOUR PRODUCTS?
AAI | Pro X
DO YOU HAVE THE RIGHT STAFFING FOR YOUR
PLAN?
WHICH SERVICES AND TOOLS DO YOU NEED? HPW
MUCH WILL THEY COST?
46. Item 1 Item 2 Item 3 Item 4 Item 5
40
30
20
10
0
GATHER
INDUSTRY
DATA
TO PROVIDE
JUSTIFICATION LOOK
FOR INDUSTRY DATA