2. Social Media Marketing
• Today, most
companies use
social media
marketing to
generate and
distribute news or
information via
social networking
sites like Facebook,
Google+ and
others.
3. Search Engines
• They also use social media optimization (SMO) to place the
website in search engines like Google, Yahoo, Bing, MSN etc.
4. Social Networks
• Most realtors, brokers and agents have found victory in sales,
brand awareness and lead generation with the help of social
networks like Facebook, Twitter, Google+, LinkedIn, YouTube,
Flickr and Instagram.
• In addition, they also use real estate platforms like Zillow,
Trulia, Architizer and such others for their business
promotions.
5. New Home Search
• As per the recent research, more than 80% of new or existing
home buyers begin to look for a home online, as well as the
same percentage of homeowners look to refinance their
mortgages.
– Today, the internet is proving itself to be a suitable warehouse for the
enormous and detailed information that construct the real estate
industry.
6. Internet
• With the help of the internet,
we can easily find lists, financial
estimations, mortgage interest
rates, mortgage glossary of
terms, and home information
videos which can help you to
get started from purchasing a
foreclosure home to managing
the credit history and credit
score
7. Social Media Toolbox
• It is the best
suggestion that
every realtor should
need to maintain
their company
websites, blogs and
other websites with
a social media
toolbox.
8. Social Media Marketing Techniques
• Blogs
• Content
• Crowd Sourcing
• RSS Feeds
• Groups
• Podcasts
• Profiles
• Polls
• Sharing
• Widgets
9. Conclusion
• Finally, social media has
been considered as
powerful tool in
generating leads,
businesses and build
trust for real estate
investors; because it is
the tool with everything
else (i.e.) you can get
answers for what you
put into it.