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INFOGRAPHIC | European Cars: The lineup for the race in Chinese social media

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Analysis on Social Media (Weibo and WeChat) - European Cars
Made in China by Uncle Advertising, a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies for brands in China.

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INFOGRAPHIC | European Cars: The lineup for the race in Chinese social media

  1. 1. HenryTang Deliveringhighvaluecontentandmixingupmedia suchasvideoandpictures. UsingKeyOpinionLeaderswhoembracethetarget marketinordertocreatebuzzandbrandawareness. Runningsuccessfulcontestswithwell-chosenprizes toengagefans. Providinganexcellentcustomerservice. FiatChangzhou,FiatYunnan,FiatSichuan,FiatShanghai,etc. Lessthan1 perweek Smart BMW Jaguar Effecvevisualswithconsistentlayoutmaintaina strongbrandimage. 40 15 5-10 Lessthan5 25-30 20 Under50000 Opel Porsche RollsRoyce 50000–100000 Bentley Fiat500 M aseraVolvo 100000–150000 Citroën DS PSA PeugeotCitroën M ercedesBenz Skoda Audi Ferrari Land Rover RenaultM iniCooper Jaguar Lam borghini 153996178728 233556 210800 236715 349091 450140 587659 676534 Morethan40%ofChineseconsumers readandpostreviews online. NEWS 1/3saytheymake purchasingdecisionsbased onwhatissaidabouta productonsocialmedia. 597millionChineseusers areacveonmicroblogs. Wechathasabout600millionusersworldwide. SinaWeibocovers62%ofautodiscussion. EUPE CS

Analysis on Social Media (Weibo and WeChat) - European Cars Made in China by Uncle Advertising, a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies for brands in China.

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