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Retail Details for
Urban Neighborhoods
Contributing to the District Experience
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Region
Neighborhood
Street
Storefront
Shop
Region
How can we build a district
experience that attracts regional
visitors?
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Neighborhood
Am I connected with the people and
resources around me?
Neighborhood
Institutions
Events
Merchant Network
Workers
Residents
Tourists
INSTITUTIONS
Urban neighborhoods have
anchor institutions and
organizations that relate to
businesses.
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
2000
2009
2015
2017
1,600
3,200
4,500+
Downtown Housing
Residents have daily
needs and are likely
to dine and shop.
Thousands of new
permanent residents
are moving to
downtown each
year.
1998
2006
2015
2017
1,200
2,200
4,000 +
Downtown Hotels
Hotel visitors are
extremely likely to
dine and shop.
10 Minutes
6,000+
6,000+
40,000+
10 Minutes
Street
What should I be advocating for in the
public realm?
Street
Parking
Traffic
Pedestrians and Cyclists
Amenities
PARKING
IS IMPORTANT
PARKING
IS IMPORTANT
BUT STOP
STRESSING
ABOUT IT
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
CONVENTIONAL
The best retail locations have
high traffic counts. A certain
percentage of passing traffic will
turn into my strip mall.
x%
x%
my shop
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
URBAN
The best retail locations are places
people want to spend time. The
quality of the district experience
will attract people to my store.
my shop
my awesome neighbor
delicious restaurant
nice place to sit
good people-watching
THE DISTRICT EXPERIENCE
The human scale is the most
important.
4 feet per second
20 feet per second
50 feet per second
THE DISTRICT EXPERIENCE
maximizes the potential of each
customer interaction.
District 1
25k vehicles/day
4 lanes
Fast traffic
Poor walkability
41%
22%
75%
District 2
14k vehicles/day
2 lanes
Fast traffic
Poor walkability
District 3
8k vehicles/day
2 lanes
Slower traffic
Great walkability
Source: iqc.ou.edu
ADVOCATE
Advocate for street elements that
build a district experience.
• Comfortable sidewalks
• Bicycle infrastructure
• Trees and landscaping
• Street furniture
• Wayfinding maps
• Short crossing distances
• Low speeds
• On-street parking
• Shared parking lots
• Quality parking lots
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Storefront
What does a customer experience
when they see my space from the
street?
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Try this
Excercise
1. Park
2. Walk
3. Photograph
4. Approach
5. Examine
6. Apply
Shop
What does all of this mean for the
products and services I offer?
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Region
Neighborhood
Street
Storefront
Shop
Region
Neighborhood
Street
Storefront
Shop
How can we build a district
experience that attracts
regional visitors?
Region
Neighborhood
Street
Storefront
Shop
Am I connected with the
people and resources around
me?
Region
Neighborhood
Street
Storefront
Shop
What should I be advocating
for in the public realm?
Region
Neighborhood
Street
Storefront
Shop
What does a customer
experience when they see my
space from the street?
Region
Neighborhood
Street
Storefront
Shop
What does all of this mean for
the products and services I
offer?
Allison Barta Bailey
allison@bartabailey.com
@shopcrawlr
Shane Hampton
shanehampton@ou.edu
@shanehamp

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Downtown OKC, Inc. Retailers' Workshop 4-13-2015