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-1-Innovative Manufacturing and Materials Programme, The University of Auckland
Dr Mehdi Shahbazpour
February 2013
Developing a
Technology
Strategy
-2-Innovative Manufacturing and Materials Programme, The University of Auckland
Technology in Business
• Product
• Process
-3-Innovative Manufacturing and Materials Programme, The University of Auckland
Technology as Competitive Advantage
• Product
– New features
– Improved Performance
• Process
– Replacing old machinery
– Reducing labour costs
– Enabling new features
-4-Innovative Manufacturing and Materials Programme, The University of Auckland
Strategic Approach to Technology
Technology is the enabler of the business model to
deliver value to the customer
-5-Innovative Manufacturing and Materials Programme, The University of Auckland
Technology
Push
Strategic Resonance
Businesses need to reach a balance between
Market Pull and Technology Push forces
Market
Pull
Capability
development
Business
development
-6-Innovative Manufacturing and Materials Programme, The University of Auckland
Developing a Technology Strategy
• Systematic and collaborative development
of a plan for adapting/developing
technology that better facilitates the
delivery of customer value through the
firm’s business model.
• Benefits
– Strategic alignment
– Managing Risk and Uncertainty
– Engaging key stakeholders
-7-Innovative Manufacturing and Materials Programme, The University of Auckland
Technology Strategy Canvas
Vision & Strategy
Finance
Providers
Technology
Providers
Value
Propositions
Customer
Segments
Performance
Value Chain
CURRENT
Vision & Strategy
Finance
Providers
Technology
Providers
Value
Propositions
Customer
Segments
Performance
Value Chain
FUTUREANALYSIS
-8-Innovative Manufacturing and Materials Programme, The University of Auckland
Vision & Strategy
• Is the strategy or vision
– Specific
– Inspiring
– Communicated
– Implemented
– Realistic
– Valid
-9-Innovative Manufacturing and Materials Programme, The University of Auckland
Customer Value
• Who are your customers?
• Who should/could be your customer?
• Do you really understand your customers?
• What value do you provide each segment?
• What values do your competitors deliver?
• How are your customer segments
changing?
• How are the value expectations changing?
-10-Innovative Manufacturing and Materials Programme, The University of Auckland
Performance
• How are you performing with respect to
delivering value to your customers?
– cost, quality, volume, delivery, flexibility,
features, sustainability
• How do you compare with your
competitors?
• What can you eliminate, reduce, raise or
create?
-11-Innovative Manufacturing and Materials Programme, The University of Auckland
Value Chain
-12-Innovative Manufacturing and Materials Programme, The University of Auckland
Value Chain
• For each stage of the value chain ask
– How is value added?
– What are the cost drivers?
– Do you have a core-competency at this stage of
value chain?
– What technology are you using?
– How is the technology linked to your performance?
– How else can value be delivered?
– How can technology be used to reduce cost and
raise performance
-13-Innovative Manufacturing and Materials Programme, The University of Auckland
Technology
• Who are the technology providers?
• Are there partnership opportunities?
• What are the current trends?
• Where are the technology gaps?
• What are the implementation challenges?
-14-Innovative Manufacturing and Materials Programme, The University of Auckland
Finance
• What are the current and potential
sources of finance?
• What are their expected returns?
• What are the conditions?
-15-Innovative Manufacturing and Materials Programme, The University of Auckland
Developing a Technology Strategy
• Compile the insights gained from the
systematic analysis using the canvas
• Identify a number of Strategic Themes
that emerge from the insights
• Breakdown each strategic theme in to a
number of Technical and Business
Challenges
• Priorities and manage each challenge as a
well defined Project/Program
-16-Innovative Manufacturing and Materials Programme, The University of Auckland
How Can I Help?
• Facilitating Workshops
– Technology Strategy
– New Product Development Strategy
• Student Projects
– Feasibility Projects
– Design Projects
– Research Projects

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Technology Strategy Canvas

  • 1. -1-Innovative Manufacturing and Materials Programme, The University of Auckland Dr Mehdi Shahbazpour February 2013 Developing a Technology Strategy
  • 2. -2-Innovative Manufacturing and Materials Programme, The University of Auckland Technology in Business • Product • Process
  • 3. -3-Innovative Manufacturing and Materials Programme, The University of Auckland Technology as Competitive Advantage • Product – New features – Improved Performance • Process – Replacing old machinery – Reducing labour costs – Enabling new features
  • 4. -4-Innovative Manufacturing and Materials Programme, The University of Auckland Strategic Approach to Technology Technology is the enabler of the business model to deliver value to the customer
  • 5. -5-Innovative Manufacturing and Materials Programme, The University of Auckland Technology Push Strategic Resonance Businesses need to reach a balance between Market Pull and Technology Push forces Market Pull Capability development Business development
  • 6. -6-Innovative Manufacturing and Materials Programme, The University of Auckland Developing a Technology Strategy • Systematic and collaborative development of a plan for adapting/developing technology that better facilitates the delivery of customer value through the firm’s business model. • Benefits – Strategic alignment – Managing Risk and Uncertainty – Engaging key stakeholders
  • 7. -7-Innovative Manufacturing and Materials Programme, The University of Auckland Technology Strategy Canvas Vision & Strategy Finance Providers Technology Providers Value Propositions Customer Segments Performance Value Chain CURRENT Vision & Strategy Finance Providers Technology Providers Value Propositions Customer Segments Performance Value Chain FUTUREANALYSIS
  • 8. -8-Innovative Manufacturing and Materials Programme, The University of Auckland Vision & Strategy • Is the strategy or vision – Specific – Inspiring – Communicated – Implemented – Realistic – Valid
  • 9. -9-Innovative Manufacturing and Materials Programme, The University of Auckland Customer Value • Who are your customers? • Who should/could be your customer? • Do you really understand your customers? • What value do you provide each segment? • What values do your competitors deliver? • How are your customer segments changing? • How are the value expectations changing?
  • 10. -10-Innovative Manufacturing and Materials Programme, The University of Auckland Performance • How are you performing with respect to delivering value to your customers? – cost, quality, volume, delivery, flexibility, features, sustainability • How do you compare with your competitors? • What can you eliminate, reduce, raise or create?
  • 11. -11-Innovative Manufacturing and Materials Programme, The University of Auckland Value Chain
  • 12. -12-Innovative Manufacturing and Materials Programme, The University of Auckland Value Chain • For each stage of the value chain ask – How is value added? – What are the cost drivers? – Do you have a core-competency at this stage of value chain? – What technology are you using? – How is the technology linked to your performance? – How else can value be delivered? – How can technology be used to reduce cost and raise performance
  • 13. -13-Innovative Manufacturing and Materials Programme, The University of Auckland Technology • Who are the technology providers? • Are there partnership opportunities? • What are the current trends? • Where are the technology gaps? • What are the implementation challenges?
  • 14. -14-Innovative Manufacturing and Materials Programme, The University of Auckland Finance • What are the current and potential sources of finance? • What are their expected returns? • What are the conditions?
  • 15. -15-Innovative Manufacturing and Materials Programme, The University of Auckland Developing a Technology Strategy • Compile the insights gained from the systematic analysis using the canvas • Identify a number of Strategic Themes that emerge from the insights • Breakdown each strategic theme in to a number of Technical and Business Challenges • Priorities and manage each challenge as a well defined Project/Program
  • 16. -16-Innovative Manufacturing and Materials Programme, The University of Auckland How Can I Help? • Facilitating Workshops – Technology Strategy – New Product Development Strategy • Student Projects – Feasibility Projects – Design Projects – Research Projects