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Digital marketing — an overview
1.
an overview of Digital
Marketing trends · channels · tactics · tools a presentation for Impact HUB San Francisco // July 30, 2015 insights + interfaces for digital business
2.
© 2015 ·
all rights reserved A bit about me 2 corporate strategyBusiness Strategy Web Presence DesignProduct Development + Mgmt Growth Hacking Teaching + Education Procraftination
3.
an overview of Digital
Marketing Part 1 Emerging trends in the digital marketing landscape
4.
© 2015 ·
all rights reserved The best brands are functional and emotional 4 Google Maps Get there. Apple Maps Maybe get there? Waze Help each other get there!
5.
© 2015 ·
all rights reserved User More Users Indirectly engages Indirectly engage Customers v. users 5 Customer More Customers The Brand Revenues Engagement
6.
© 2015 ·
all rights reserved Customer understanding 6 Afternoon w/Kids Date Night Personal Research
7.
© 2015 ·
all rights reserved Inbound v. outbound 7 source:http://mashable.com/2011/10/30/inbound-outbound-marketing/
8.
© 2015 ·
all rights reserved Conversation-driven lifecycles 8 “Funnel” “Loop” source: https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places
9.
an overview of Digital
Marketing Part 2 Key Channels in the digital marketing landscape
10.
© 2015 ·
all rights reserved Digital channels proliferate 10
11.
© 2015 ·
all rights reserved SEM: Targeting + precision + budget 11
12.
© 2015 ·
all rights reserved SEO: strength in coding + creative 12
13.
© 2015 ·
all rights reserved Retargeting: tracking technology 13
14.
© 2015 ·
all rights reserved Affiliates: inbound monetization 14
15.
© 2015 ·
all rights reserved Social: network effects 15
16.
© 2015 ·
all rights reserved Email: timing + relevance 16
17.
© 2015 ·
all rights reserved The art of timing 17
18.
© 2015 ·
all rights reserved What day is best for sending? 18http://customer.io/blog/timing-week-day-email-sending-schedule.html Tuesdays—or earlier in the week
19.
© 2015 ·
all rights reserved What time is best? 19http://customer.io/blog/timing-week-day-email-sending-schedule.html Brand Image Earlier in the day (10a) Click Actions Later in the day (7p)
20.
an overview of Digital
Marketing Part 3 Leveraging Tactics to drive engagement + conversion
21.
© 2015 ·
all rights reserved One tactical framework… 21
22.
© 2015 ·
all rights reserved Another Tactical Framework… 22
23.
© 2015 ·
all rights reserved Marketing Mixology 23 + vegasseven.com/2013/10/02/ mixology-awards-2/ + +
24.
© 2015 ·
all rights reserved Proceed with caution. 24 + http://vegasseven.com/ 2013/10/02/mixology-awards-2/ + +
25.
© 2015 ·
all rights reserved ++ Plan like a pro 25 +
26.
© 2015 ·
all rights reserved Labels = (funnel) goals 26
27.
© 2015 ·
all rights reserved Sequencing labeled cards 27
28.
an overview of Digital
Marketing Part 4 Useful Tools to drive your marketing efforts
29.
© 2015 ·
all rights reserved Marketing Tools 29 planning Search Engine Marketing (SEM) analytics social/viral lift destination segmented emails sponsored posts
30.
© 2015 ·
all rights reserved How Google Analytics (GA) works 30
31.
© 2015 ·
all rights reserved How Google Analytics (GA) works 31
32.
© 2015 ·
all rights reserved Fundamental Traffic Metrics (7 total) 32
33.
© 2015 ·
all rights reserved Audience describes people 33
34.
© 2015 ·
all rights reserved Acquisition describes sources 34
35.
© 2015 ·
all rights reserved Behavior describes content 35
36.
© 2015 ·
all rights reserved Spike Analysis via Traffic Source/Medium 36
37.
© 2015 ·
all rights reserved Spike Analysis via Traffic Source/Medium 37
38.
© 2015 ·
all rights reserved Staying on top of the trends 38
39.
© 2015 ·
all rights reserved Be endlessly curious! 39
40.
an overview of Digital
Marketing Annnnnd done. Thank you! and let’s keep in touch seth@familian1.com // @sfam