When your email marketing campaign falls flatter than a pancake it can be incredibly disheartening. Here are 5 reasons why your recipients may not be engaging with your email and solutions to help you get back on track!

1. Reasons Why
Your Subscribers
Aren’t Reading
Your Email
5

2. 1 They Never
Opted In

3. 1
You could have…
• Bought a list
• Blurred the lines between
marketing and transactional mail
• Took their email address out of
context and started marketing to
them (e.g. they used their email
as a username)

4. olutioSend out a re-engagement
campaign.
Users who want your mail will opt in
again and those who don’t (or never
signed up in the first place) will be
retired from your active sending list.
Re-engagement Campaign Tips

5. 2You’re Asking
For Too Much

6. 2You could be approaching
your email marketing
strategy as, “How can they
help me?”.

7. Make your strategy focused on
helping your subscribers.
It’s okay to ask your
subscribers for favors, just don’t
forget to add value to their inbox
first!
olutio
Email Marketing Strategy SlideShare

8. 3Email Fatigue

9. 3Maybe you came on too
strong and sent too many
emails, too many times…

10. Give your subscribers some space!
Avoid sending to them for a few
weeks and then test the waters.
Depending on how they respond,
you should either resume sending
or take them off your list.
olutio

11. 4Wrong Time
of Day

12. 4Are you continuously sending
your email at the same time
of the week or day?

13. By testing the time of day you
send, you can decipher when your
recipients are most engaged with their
inbox! Adjust your plan accordingly
and segment for optimal times.
olutio

14. 5It’s Not You,
It’s Them

15. 5Some matches were just
not made in heaven…

16. Take a deep breath and
remember your content will not be
for everyone!
Focus on your highly engaged
recipients and organically
attracting new subscribers who
will love your content too. J
olutio

17. Your best bet for a healthy
email program is to send to
subscribers who want to read
your email—do yourself a
favor and take unengaged
recipients off of your list.
inalThoughts

18. Happy Sending!
More Email Best Practices from SendGrid