1. Overview Why Cast Iron? Customers
Corporate Facts
•Founded in 2001 by Integration Industry Experts
•Pioneered SaaS / Cloud Integration
•Unique focus on speed & simplicity — ―Integration in
Days‖
•Thousands of customer integrations
•14 consecutive quarters of growth
•96% customer retention
•Patented Technology
Buzz
• Gartner: ―… will play a critical part in the growth,
acceleration & acceptance of SaaS.‖
• AMR: ―The two most interesting features are the
speed of integration and the ease of connectivity…‖
Recent Awards
• 2010 CODiE Awards Finalist
• Everything Channel's CRN: Cast Iron Cloud named
as one of the "100 Coolest Cloud Computing
Products."
Complete
•Complete flexibility: Cast Iron Cloud2, physical
appliances, and virtual appliances
•Total connectivity: basic & SaaS/midmarket
connectivity and complete enterprise connectivity
•Complete reusability: Template Integration Process
(TIP) Exchange, TIP Development Kit, and TIP
Community
•For all types of projects: data migration, process
integration, and UI mashups
Trusted
•Premier partner for salesforce.com, Oracle, Google,
Dell, Cisco, Amazon, HP, Microsoft, SAP, VMware,
ADP, and many more
Proven
•Thousands of deployed customer integrations across
all industries and around the world at companies such
as Allianz, British American Tobacco (BAT),
Amerisource Bergen, Emerson, Krueger International,
Peet's Coffee & Tea, PGP Corporation, and
salesforce.com, among many others.
Customer #1
Business Problem:
Needed real-time, bi-directional integration between
PROS and Oracle ERP for pricing and discount info
Competed against: Custom code
Solution: Cast Iron provided real-time, bi-directional
integration between PROS and Oracle ERP
Projected Results: Integration completed in days;
100% configuration-based, no coding
Customer #2
Business Problem
Needed integration between PROS and SAP for pricing
and order entry
Competed against: Custom code
Solution: Integration between PROS and SAP
Results: Integration completed in days; Cloud-based
integration-as-a-service (IaaS)
Qualification Questions Business Problems Solved Customer #3
Business Problem:
Needed integration between PROS and Oracle/Siebel
CRM for customer master, order entry, order
status/modification and cancellation
Competed against: Custom code
Solution: Integration between PROS and Oracle/Siebel
CRM
Results: 360o view in PROS: quotes, orders, sales
• With which application(s) do you need PROS
integration? (i.e. ERP, CRM, and/or other
applications)
• What’s your plan to mitigate risk associated with
PROS integration?
• How are you providing centralized visibility of
information from within PROS, eliminating the need
for users to login and learn other applications?
•Who will support PROS integration when issues
arise (i.e. network configuration changes, credential
changes, etc.)?
•Who will enhance PROS integration as your
enterprise data sources evolve?
•Data migration – e.g.: PROS and CRM or PROS and
ERP systems
• Application integration with back-office applications
including product and pricing information, order
management and fulfillment systems
• Streamline the quote-to-order process
• Data extraction to reporting systems for historical
product information
• Data integration from ERP to PROS and from CRM
to PROS
• And many more...
Cast Iron Systems: Sales Cheat Sheet for

2. Cast Iron Contact:
John Whiteside, PROS Partnership Development Cast Iron
Systems
O: 1. 650.316.6071 | E: jwhiteside@castiron.com
Cast Iron Systems: Sales Cheat Sheet for
• Account Master — Customer information is initially
migrated from your ERP system to PROS. New and
updated Customer information is then moved from ERP to
PROS on a scheduled basis.
• Contact Master — Contacts are kept synchronized between
your ERP system and PROS for Customers identified in
your ERP.
• Product Master — Product information is initially migrated
from your ERP system to PROS. New and updated Product
information is then moved from ERP to PROS on a
scheduled basis.
• Pricing Master — Pricing information is initially migrated
from your ERP system to a PROS Price Book. New and
updated Pricing information is then moved from ERP to
PROS on a scheduled basis.
• Quote to Order — As a Quote is approved, a Sales Order
with Line Items details, based on the standard Price Book,
is created in your ERP system.
Objection Handling
Objection Why can’t I custom code the integration
between PROS and the applications I have?
Response Cast Iron OmniConnect is the only
complete solution (see ―Capabilities‖ table at left).
Custom code does not deliver the quality,
reusability and scalability for application
integration. It is typically a people-intensive, one-off
effort that is performed to meet a specific business
need in a tight deadline. For example, Cast Iron’s
proven low cost platform has enabled thousands of
customer application integrations thus liberating
the IT staff to focus on more strategic projects.
Objection Why Cast Iron over Fusion, Boomi,
Informatica, and Pervasive for integration to
PROS?
Response On Demand Services, including Boomi
and others, don’t provide multiple deployment
models, real-time process integration, and
enterprise/midmarket connectivity, among many
other capabilities (see ―Capabilities‖ table at left).
On Premise Tools, including Fusion, Pervasive,
Informatica, and others, don’t provide multiple
deployment models, real-time process integration,
and user-interface (UI) mashups, among many
other capabilities (see ―Capabilities‖ table at left).
Objection What is the cost of using Cast Iron?
Response Cast Iron’s complete, proven, and
trusted approach to PROS integration allow
customers to reap dramatic results. Customer
feedback indicates that Cast Iron delivers up to
50% time and cost reduction via total connectivity
and up to 80% time and cost reduction via
complete reusability.
UseCasesandConnectivity