Inbound Marketing For Schools Using Blogs, Facebook, and Twitter
•
4 recomendaciones•1,344 vistas
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (12)
Similar a Inbound Marketing For Schools Using Blogs, Facebook, and Twitter
Similar a Inbound Marketing For Schools Using Blogs, Facebook, and Twitter (20)
Más de Brendan Schneider
Más de Brendan Schneider (6)
Último
Último (20)
Inbound Marketing For Schools Using Blogs, Facebook, and Twitter
- 1. Inbound Marketing for SchoolsUsing Blogs, Facebook, and Twitter Sara Imbriglia Leone & Brendan J. Schneider (@SchneiderB) The Ellis School Sewickley Academy #ims SSATB Annual Meeting | Phoenix 2011
- 2. All About The Ellis School Founded in 1916 All Girls, PreK-12, Day School Urban Location Enrollment – 447 Student to Teacher Ratio is 6:1 Average Class Size 12
- 3. Pittsburgh – The City of Champions (and an aging population)
- 4. Gulp! From 2011-2016: There is a 5% drop in households with school age poplulation A 6% drop in households with male school age population And an 8.5% drop in households with female school age poplulation
- 5. “Getting Found”Traditional Methods – Friend of Faux? Print Advertising Billboards Banners Direct Mail Radio Advertising
- 6. My Story Sewickley Academy 2008
- 10. Social Media
- 13. Inquiries - /Apps, Visit = Ghost Inquiries Traditional Marketing ROI Job Security
- 14. Inbound Marketing for Schools Marketing Retention Enrollment
- 15. Inbound Marketing Outbound - You find families Inbound - Get found by families Marketing
- 16. Blog School Website Twitter Facebook YouTube Marketing
- 17. Where it all starts... Marketing
- 18. Pittsburgh Private School? Marketing
- 19. Search Engine Results Page SERP Marketing
- 20. Inbound Marketing Search Engine Optimization (SEO) Relevance Authority Marketing
- 21. Search Engine Optimization Create Great Content Get Links Get Found Marketing
- 23. Blog Core What do your prospective families want to read? Include Social Sharing Brand for School Marketing
- 24. Blog Details Wordpress Post at least 1/week Team Chief Blogger Long Tail Keywords Marketing
- 25. Blog Topics Success 5 Things To Do Before You Apply For Financial Aid Why We Teach Mandarin Chinese At Sewickley Academy College Guidance: 5 Best Tips and Practices Failure Bring Sid The Kid Home Knockin’ On Seven’s Door Marketing
- 26. Facebook “Business casual” What would prospective families find interesting? See behind the curtain... Marketing
- 27. Facebook Details Northsocial.com Post 2-3/day Blog posts Media is better Share external as wellMarketing Marketing
- 28. Twitter “Beach Attire” What does your school find interesting? Marketing
- 29. Twitter Details Hootsuite.com Post 3-4/day 75/25 Rule Timely.is Schedule Marketing
- 30. Twitter Content 75% - School Blog Posts News – Internal and External MediaMarketing Educational Quotes 25% - Non-School Educational Articles Local News and Community Events Marketing
- 31. YouTube The Future Experiment Unpolished is goodarketing Marketing
- 32. Where Do We Go Now? Search Engine Optimization Maximize content on website Break into the world of blogging Better and more usage of Facebook and Twitter Redirect budget dollars from outbound marketing to inbound marketing
- 33. How Are We Doing? Progress Facebook Page – 764 Fans Twitter – 190 Followers LinkedIn – Group Page YouTube Channel To-Do List Better SEO Create a blog Get Found!
- 34. Enrollment Social Media Got Found Brand – Not Your Logo Anecdotal Boarding School Enrollment
- 35. Retention Easier to Reenroll than to Enroll Anecdotal Parents are active on Facebook Reinforce decision Retention
- 36. Books
- 37. Results 2011-2012 Admission Cycle Inquiries, Applications, and Visits all increased compared to last year Inquiries up 15% - Stops a 4 year decline Applications up 8% - Stops a 2 year decline
- 38. Future Connect Guest Blog Finally...
- 39. “Change Before You Have To” Jack Welch
- 40. We’ll buy... ...when you visit Pittsburgh!
- 41. Questions