3. Findie Business Model Canvas
Habitual
Overpayers
Digital distribution & rights
management companies
Film studios
Filmmakers
Video technology partner
E/M commerce platform
Server provider
Apple / Google /
Microsoft
Guilds, academies,
institutes
Critics
Curators
Procurement: finding the best
content and securing it.
Curating: determining what the
content is about
Delivery: pushing content to
mobile devices
Tracking: knowing how
customers react
Pricing: optimising revenue opp
Intellectual: theme mapping
technology determines relevance of
content to user; big data: tracking
customer preferences and usage;
predicting future trends in film;
identifying actors/directors etc.
Film: exclusive rights and bespoke
content
Content Licensing
Brand
Revenue sharing
Content Licensing
Technical infrastructure
Catalogue procurement and management
Marketing
1) Renting (pay-per-access): customers load $10 minimum to their account to gain access to the
service. This buys a certain number of credits (the currency in which content is priced). Each
transaction gives the customer unlimited views for a 5- day duration. Pricing is Dynamic real-time
2) Subscription: by paying $3 per month a customer has access to all of the content they have ever
viewed and can either store it offline or stream or download on demand as long as their subscription
remains current. Subscriptions are debited out of the customer's account until the account reaches
0, at which point the account is topped up via the customer's saved credit card (an opt out )
3) Advertising
CS1) we save you time by
curating, recommending and
delivering + offline viewing
CS2) we take the pain and
frustration out of search &
delivery
CS3) we make it easy for you
to be the first in your network
to find something new and
good and share it
CSALL) we offer risk-free
viewing: if you don't watch a
film past halfway you don't
pay (but we ask you to give
feedback as to why you quit)
Effortless Discovery
Entertainment Anytime/where
CS1) we retail your catalogue
CS2) we retail your catalogue
CS3) we distribute and retail
CS4) we monetize
CS5) we retail your catalogue
Bring Content to Users
Disintermediation more $ for
creators `
Automated Services:
customer profiles (including
devices) determine delivery
of personalised content
Communities: our
customers interact with
each other to share
opinions and critical
reviews of content they
have viewed
Trust
Convenience
High Monetization
CS1) we background deliver
content to your mobile device(s)
without you having to do
anything. You can also browse
and stream while connected
CS2) browsing our website and
mobile app is simple, easy and
undaunting.
CS3) you consume frequently and
love to share; we make it easy for
you to do both.
1a) time-starved
professionals who also
commute/travel
frequently
1b) Commuters
2) curious browsers with
time but no desire to
search
3) discovery addicts:
passionate about film
and video
Habitual Overpayers
Cinephiles
1) Distributors and
aggregators of content
2) Film Studios with back
catalogues
3) Independent
filmmakers
4) Public domain
5) Documentaries
Business to Business Clients
Day 2
4. Habitual
Overpayers
Digital distribution &
rights management
companies
Filmmakers
Curators
Procurement: finding
the best content and
securing it.
Curating: determining
what the content is
about
Delivery
Technology
Content Licensing
Brand
Content Licensing
Technical infrastructure
Catalogue procurement and management
Marketing
Renting (pay-per-access)
Subscription
Advertising
Effortless Discovery
Entertainment
Anytime/where
Recommendations
Offline viewing
Bring Content to
Users
Disintermediation
more $ for creators `
Trust
Convenience
High Monetization
mobile device(s)
browsing our
website
Habitual
Overpayers
Cinephiles
Commuters &
Travelers with
smartphones/tabl
ets
Distributors and
aggregators of
content
Independent
filmmakers
Business to Business Clients
Day 3
5. Habitual
Overpayers
Digital distribution &
rights management
companies
Filmmakers
Curators
Procurement: finding
the best content and
securing it.
Curating: determining
what the content is
about
Delivery
Technology
Content Licensing
Brand
Content Licensing
Technical infrastructure
Catalogue procurement and management
Marketing
Renting (pay-per-access)
Subscription
Advertising
Effortless Discovery
Entertainment
Anytime/where
Recommendations
Offline viewing
Bite-Sized Movies
Bring Content to
Users
Disintermediation
more $ for creators `
Trust
Convenience
High Monetization
mobile device(s)
browsing our
website
Habitual
Overpayers
Cinephiles
Commuters &
Travelers with
smartphones/tabl
ets
Movie Lovers
Distributors and
aggregators of
content
Independent
filmmakers
Business to Business Clients
Day 4
6. Habitual
Overpayers
Digital distribution &
rights management
companies
Filmmakers
Curators
Video Delivery
Platforms
Major Studios
Procurement: finding
the best content and
securing it.
Curating: determining
what the content is
about
Location: where is the
content located
Knowing what users
want
Delivery
Technology
Content Licensing
Brand
Catalogue data
Content Licensing
Technical infrastructure
Catalogue procurement and management
Marketing
Renting (pay-per-access)
Subscription
Advertising
Effortless Discovery
Entertainment
Anytime/where
Recommendations
Offline viewing
Bring Content to
Users
Disintermediation
more $ for creators `
Drive traffic to
catalogues
Trust / Reliability
Convenience
High Monetization
Discovery
mobile device(s)
browsing our
website
Habitual
Overpayers
Cinephiles
Commuters &
Travelers with
smartphones/tabl
ets
Movie Lovers
Everyone who
watches video
Distributors and
aggregators of
content
Independent
filmmakers
Video delivery
platforms
Business to Business Clients
The pivoted Canvas Day 5
8. Competitor Lanscape: YouTube Aggregator Apps
403 Apps on the App Store that curate or aggregate YouTube
content
Videos
Films
Documentaries
Music videos
Thousands more apps for video sharing
12. What Have We Learned?
People are increasingly consuming video content on mobile and
content is getting shorter (Vine, Instagram video)
“Shorts,” “Indie,” “Short Film,” “Art House Film” create automatic
negative bias in the heads of many consumers we spoke to
Short film producers are generally very poor at marketing their work
Most people don’t know about or watch Bite-Sized Movies because
these don’t get recommended to them and there is a common belief
that they are poor quality
Curating and Recommendation are a need across all Customer
segments, both B2C and B2B
Findie’s core value proposition is Curating and Recommendation first
and Delivery second
We can start with short-format content, perfect it, and then expand to
include all formats of video content
13. What Have We Learned?
“Anyone who tells me what to watch and where to find it across
platforms, by knowing me, knowing the content, having updated
data on where it is, and consistently getting it right, has a billion-dollar
business.”
– Director of Video Business Development of the world’s largest
content distributor
14. What are we going to do next?
Continue testing of hypotheses, that:
Quality, prepared short content is desirable and that there is a
willingness to pay
Offline consumption is desirable and will assist WTP element
We can procure quality content in sufficient quantity without the
setup costs
Analyze the BMCs of Squrl, Rockpack, ShowYou and Epoch
Determine where Findie differentiates or can differentiate
Continue customer discovery of that core VP