This is a high level view of aspects of sales and marketing for hospitals. There would be variations and details based on the actual hospital, specialties, service area demographic etc.
6. Patient Mix Tuesday, June 28, 2011 Made aware by marketing Relationships managed by sales, supported by perception management by marketing Marketing and location awareness, prompt service response Copyright: Bizight Solutions Private Limited
9. Steps Tuesday, June 28, 2011 Insights and Continuous Improvements Service Quality Sales Execution Marketing Execution Content Research Physician’s Willingness & Ability To communicate Referral Sales Engine Choose media Highlight Capabilities Corporate Sales Engine Marketing Plan Sales and Marketing Tools Execute at Local, National & International Levels Competition / Industry Practices Market / service area / specialty Measure Service feedback Service dipstick checks Internal metrics / Priorities News / Thought Leadership Measure & Excel Fundamental Targeted 1 2 Parallel Copyright: Bizight Solutions Private Limited
10. Our role/approach options and offer Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
11. Thank You Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited