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Hospital Marketing

This is a high level view of aspects of sales and marketing for hospitals. There would be variations and details based on the actual hospital, specialties, service area demographic etc.

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Hospital Marketing

  1. 1. Hospital Sales & Marketing Plan Submitted by Bizight Solutions Tuesday, June 28, 2011 Bizight Agile Sales Copyright: Bizight Solutions Private Limited
  2. 2. Contents <ul><li>Hospital mission </li></ul><ul><li>Helping patients reach you </li></ul><ul><li>The channels </li></ul><ul><li>Our offer </li></ul><ul><li>Approach & Timeline </li></ul>Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
  3. 3. Hospital vision and values <ul><li>Provide high quality, holistic and affordable healthcare to maximum number of people. </li></ul><ul><li>Values - Ethics, transparency and equality </li></ul>Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
  4. 4. Challenges in Indian Healthcare <ul><li>Competition in cities </li></ul><ul><li>Lack of proper communication and connect with citizens </li></ul><ul><li>Hardly any patient identification and interaction data available </li></ul><ul><li>Analysis of patient spending based on affiliation and take decisions on patient segment mix </li></ul><ul><li>Perception management </li></ul><ul><li>Specialty capability communication lacking </li></ul><ul><li>Service quality </li></ul><ul><li>Availability of trained personnel </li></ul><ul><li>Lack of proper infrastructure in semi-urban and rural areas </li></ul>Tuesday, June 28, 2011 Professional sales and marketing is missing in most hospitals Copyright: Bizight Solutions Private Limited
  5. 5. Increase Revenue / Profitability Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
  6. 6. Patient Mix Tuesday, June 28, 2011 Made aware by marketing Relationships managed by sales, supported by perception management by marketing Marketing and location awareness, prompt service response Copyright: Bizight Solutions Private Limited
  7. 7. Institutional Sales Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
  8. 8. Marketing Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
  9. 9. Steps Tuesday, June 28, 2011 Insights and Continuous Improvements Service Quality Sales Execution Marketing Execution Content Research Physician’s Willingness & Ability To communicate Referral Sales Engine Choose media Highlight Capabilities Corporate Sales Engine Marketing Plan Sales and Marketing Tools Execute at Local, National & International Levels Competition / Industry Practices Market / service area / specialty Measure Service feedback Service dipstick checks Internal metrics / Priorities News / Thought Leadership Measure & Excel Fundamental Targeted 1 2 Parallel Copyright: Bizight Solutions Private Limited
  10. 10. Our role/approach options and offer Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
  11. 11. Thank You Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
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This is a high level view of aspects of sales and marketing for hospitals. There would be variations and details based on the actual hospital, specialties, service area demographic etc.

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