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Hospital Sales & Marketing Plan Submitted by Bizight Solutions Tuesday, June 28, 2011 Bizight Agile Sales Copyright:  Bizight  Solutions Private Limited
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],Tuesday, June 28, 2011 Copyright:  Bizight  Solutions Private Limited
Hospital vision and values ,[object Object],[object Object],Tuesday, June 28, 2011 Copyright:  Bizight  Solutions Private Limited
Challenges in Indian Healthcare ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tuesday, June 28, 2011 Professional sales and marketing is missing in most hospitals Copyright:  Bizight  Solutions Private Limited
Increase Revenue / Profitability Tuesday, June 28, 2011 Copyright:  Bizight  Solutions Private Limited
Patient Mix Tuesday, June 28, 2011 Made aware by marketing Relationships managed by sales, supported by perception management by marketing Marketing and location awareness, prompt service  response Copyright:  Bizight  Solutions Private Limited
Institutional Sales Tuesday, June 28, 2011 Copyright:  Bizight  Solutions Private Limited
Marketing Tuesday, June 28, 2011 Copyright:  Bizight  Solutions Private Limited
Steps Tuesday, June 28, 2011 Insights and Continuous Improvements Service Quality Sales Execution Marketing Execution Content Research Physician’s Willingness & Ability To communicate Referral Sales Engine Choose media Highlight Capabilities Corporate Sales Engine Marketing Plan Sales and Marketing Tools Execute at Local, National & International Levels Competition / Industry Practices Market /  service area /  specialty Measure Service feedback Service dipstick checks Internal metrics / Priorities News / Thought Leadership Measure & Excel Fundamental Targeted 1 2 Parallel Copyright:  Bizight  Solutions Private Limited
Our role/approach options and offer Tuesday, June 28, 2011 Copyright:  Bizight  Solutions Private Limited
Thank You Tuesday, June 28, 2011 Copyright:  Bizight  Solutions Private Limited

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Hospital Marketing

  • 1. Hospital Sales & Marketing Plan Submitted by Bizight Solutions Tuesday, June 28, 2011 Bizight Agile Sales Copyright: Bizight Solutions Private Limited
  • 2.
  • 3.
  • 4.
  • 5. Increase Revenue / Profitability Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
  • 6. Patient Mix Tuesday, June 28, 2011 Made aware by marketing Relationships managed by sales, supported by perception management by marketing Marketing and location awareness, prompt service response Copyright: Bizight Solutions Private Limited
  • 7. Institutional Sales Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
  • 8. Marketing Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
  • 9. Steps Tuesday, June 28, 2011 Insights and Continuous Improvements Service Quality Sales Execution Marketing Execution Content Research Physician’s Willingness & Ability To communicate Referral Sales Engine Choose media Highlight Capabilities Corporate Sales Engine Marketing Plan Sales and Marketing Tools Execute at Local, National & International Levels Competition / Industry Practices Market / service area / specialty Measure Service feedback Service dipstick checks Internal metrics / Priorities News / Thought Leadership Measure & Excel Fundamental Targeted 1 2 Parallel Copyright: Bizight Solutions Private Limited
  • 10. Our role/approach options and offer Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
  • 11. Thank You Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited