SlideShare a Scribd company logo
1 of 6
Marketing
       Keep It Short and
       Simple

Tuesday, October 12, 2010
Get rid of
       extra
       words.

Tuesday, October 12, 2010
Use short
       words.


Tuesday, October 12, 2010
Avoid
       jargon
       and
       slang.
Tuesday, October 12, 2010
Keep
       It
       Short and
       Simple.
Tuesday, October 12, 2010
www.MarketYourLanguageProgram.com




                                        Dr. Sarah Eaton
                     Speaker, Author, Creative Marketer

                                   info @ eatonintl.com

Tuesday, October 12, 2010

More Related Content

Viewers also liked

Effective Use of Icons & Images
Effective Use of Icons & ImagesEffective Use of Icons & Images
Effective Use of Icons & ImagesUIEpreviews
 
Preparing to fail
Preparing to failPreparing to fail
Preparing to failaweyenberg
 
The Do's and Don'ts of Presentations
The Do's and Don'ts of Presentations The Do's and Don'ts of Presentations
The Do's and Don'ts of Presentations Cubicle Ninjas
 
FontShop - Typography
FontShop - TypographyFontShop - Typography
FontShop - TypographyPoppy Young
 
Simple Steps to UX/UI Web Design
Simple Steps to UX/UI Web DesignSimple Steps to UX/UI Web Design
Simple Steps to UX/UI Web DesignKoombea
 
The no bullet bullet slide
The no bullet bullet slideThe no bullet bullet slide
The no bullet bullet slideGavin McMahon
 
Create icons in PowerPoint
Create icons in PowerPointCreate icons in PowerPoint
Create icons in PowerPointPresentitude
 
23 Tips From Comedians to Be Funnier in Your Next Presentation (via the book ...
23 Tips From Comedians to Be Funnier in Your Next Presentation (via the book ...23 Tips From Comedians to Be Funnier in Your Next Presentation (via the book ...
23 Tips From Comedians to Be Funnier in Your Next Presentation (via the book ...David Nihill
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your BrandSlides That Rock
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Velocity Partners
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
 
Memes, Memes Everywhere
Memes, Memes EverywhereMemes, Memes Everywhere
Memes, Memes EverywhereCast From Clay
 
The History of SEO
The History of SEOThe History of SEO
The History of SEOHubSpot
 
A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 

Viewers also liked (17)

Effective Use of Icons & Images
Effective Use of Icons & ImagesEffective Use of Icons & Images
Effective Use of Icons & Images
 
Preparing to fail
Preparing to failPreparing to fail
Preparing to fail
 
The Do's and Don'ts of Presentations
The Do's and Don'ts of Presentations The Do's and Don'ts of Presentations
The Do's and Don'ts of Presentations
 
FontShop - Typography
FontShop - TypographyFontShop - Typography
FontShop - Typography
 
Simple Steps to UX/UI Web Design
Simple Steps to UX/UI Web DesignSimple Steps to UX/UI Web Design
Simple Steps to UX/UI Web Design
 
The no bullet bullet slide
The no bullet bullet slideThe no bullet bullet slide
The no bullet bullet slide
 
Create icons in PowerPoint
Create icons in PowerPointCreate icons in PowerPoint
Create icons in PowerPoint
 
23 Tips From Comedians to Be Funnier in Your Next Presentation (via the book ...
23 Tips From Comedians to Be Funnier in Your Next Presentation (via the book ...23 Tips From Comedians to Be Funnier in Your Next Presentation (via the book ...
23 Tips From Comedians to Be Funnier in Your Next Presentation (via the book ...
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your Brand
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
 
Memes, Memes Everywhere
Memes, Memes EverywhereMemes, Memes Everywhere
Memes, Memes Everywhere
 
Design Your Career 2018
Design Your Career 2018Design Your Career 2018
Design Your Career 2018
 
The History of SEO
The History of SEOThe History of SEO
The History of SEO
 
A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 

More from University of Calgary

2023 CSAI - Eaton keynote - 02JUN2023.pdf
2023 CSAI - Eaton keynote - 02JUN2023.pdf2023 CSAI - Eaton keynote - 02JUN2023.pdf
2023 CSAI - Eaton keynote - 02JUN2023.pdfUniversity of Calgary
 
Contract cheating in Canada - exploring legislative options 2021-10
Contract cheating in Canada - exploring legislative options 2021-10Contract cheating in Canada - exploring legislative options 2021-10
Contract cheating in Canada - exploring legislative options 2021-10University of Calgary
 
Contract cheating in Alberta and beyond 2021-10-20
Contract cheating in Alberta and beyond     2021-10-20Contract cheating in Alberta and beyond     2021-10-20
Contract cheating in Alberta and beyond 2021-10-20University of Calgary
 
Learning about academic integrity through experiential learning
Learning about academic integrity through experiential learningLearning about academic integrity through experiential learning
Learning about academic integrity through experiential learningUniversity of Calgary
 
Contract cheating a view from three Calgary post secondary institutions
Contract cheating  a view from three Calgary post secondary institutionsContract cheating  a view from three Calgary post secondary institutions
Contract cheating a view from three Calgary post secondary institutionsUniversity of Calgary
 
Rural education csse 2018.compressed
Rural education csse 2018.compressedRural education csse 2018.compressed
Rural education csse 2018.compressedUniversity of Calgary
 
Creating space for strength final report (slides)
Creating space for strength final report (slides)Creating space for strength final report (slides)
Creating space for strength final report (slides)University of Calgary
 
Creating Space for Strength - Interim final report (April 25, 2013)
Creating Space for Strength - Interim final report (April 25, 2013)Creating Space for Strength - Interim final report (April 25, 2013)
Creating Space for Strength - Interim final report (April 25, 2013)University of Calgary
 
Social media in a family literacy program
Social media in a family literacy programSocial media in a family literacy program
Social media in a family literacy programUniversity of Calgary
 
Low Cost High Impact Marketing for Literacy
Low Cost High Impact Marketing for LiteracyLow Cost High Impact Marketing for Literacy
Low Cost High Impact Marketing for LiteracyUniversity of Calgary
 
Eaton global trends in language learning in the 21st century
Eaton   global trends in language learning in the 21st centuryEaton   global trends in language learning in the 21st century
Eaton global trends in language learning in the 21st centuryUniversity of Calgary
 
School marketing how to help your school shine its brightest
School marketing  how to help your school shine its brightestSchool marketing  how to help your school shine its brightest
School marketing how to help your school shine its brightestUniversity of Calgary
 
21st Century Global Trends in Education
21st Century Global Trends in Education21st Century Global Trends in Education
21st Century Global Trends in EducationUniversity of Calgary
 
Business with words: Language programs that generate revenue and impact commu...
Business with words: Language programs that generate revenue and impact commu...Business with words: Language programs that generate revenue and impact commu...
Business with words: Language programs that generate revenue and impact commu...University of Calgary
 
How technology can enhance the non-profit organization: What it can do for y...
How  technology can enhance the non-profit organization: What it can do for y...How  technology can enhance the non-profit organization: What it can do for y...
How technology can enhance the non-profit organization: What it can do for y...University of Calgary
 
Selling Words: Promoting Your Your Second Language Program
Selling Words: Promoting Your Your Second Language ProgramSelling Words: Promoting Your Your Second Language Program
Selling Words: Promoting Your Your Second Language ProgramUniversity of Calgary
 
Marketing Matters for Language Schools: Tips and tricks for generating intere...
Marketing Matters for Language Schools: Tips and tricks for generating intere...Marketing Matters for Language Schools: Tips and tricks for generating intere...
Marketing Matters for Language Schools: Tips and tricks for generating intere...University of Calgary
 
Marketing Your ESL Programs Successfully
Marketing Your ESL Programs SuccessfullyMarketing Your ESL Programs Successfully
Marketing Your ESL Programs SuccessfullyUniversity of Calgary
 

More from University of Calgary (20)

2023 CSAI - Eaton keynote - 02JUN2023.pdf
2023 CSAI - Eaton keynote - 02JUN2023.pdf2023 CSAI - Eaton keynote - 02JUN2023.pdf
2023 CSAI - Eaton keynote - 02JUN2023.pdf
 
Eaton - Paper Mills RGJPG.pptx
Eaton - Paper Mills RGJPG.pptxEaton - Paper Mills RGJPG.pptx
Eaton - Paper Mills RGJPG.pptx
 
Contract cheating in Canada - exploring legislative options 2021-10
Contract cheating in Canada - exploring legislative options 2021-10Contract cheating in Canada - exploring legislative options 2021-10
Contract cheating in Canada - exploring legislative options 2021-10
 
Contract cheating in Alberta and beyond 2021-10-20
Contract cheating in Alberta and beyond     2021-10-20Contract cheating in Alberta and beyond     2021-10-20
Contract cheating in Alberta and beyond 2021-10-20
 
Learning about academic integrity through experiential learning
Learning about academic integrity through experiential learningLearning about academic integrity through experiential learning
Learning about academic integrity through experiential learning
 
Contract cheating a view from three Calgary post secondary institutions
Contract cheating  a view from three Calgary post secondary institutionsContract cheating  a view from three Calgary post secondary institutions
Contract cheating a view from three Calgary post secondary institutions
 
Rural education csse 2018.compressed
Rural education csse 2018.compressedRural education csse 2018.compressed
Rural education csse 2018.compressed
 
Creating space for strength final report (slides)
Creating space for strength final report (slides)Creating space for strength final report (slides)
Creating space for strength final report (slides)
 
Creating Space for Strength - Interim final report (April 25, 2013)
Creating Space for Strength - Interim final report (April 25, 2013)Creating Space for Strength - Interim final report (April 25, 2013)
Creating Space for Strength - Interim final report (April 25, 2013)
 
Social media in a family literacy program
Social media in a family literacy programSocial media in a family literacy program
Social media in a family literacy program
 
Low Cost High Impact Marketing for Literacy
Low Cost High Impact Marketing for LiteracyLow Cost High Impact Marketing for Literacy
Low Cost High Impact Marketing for Literacy
 
Eaton global trends in language learning in the 21st century
Eaton   global trends in language learning in the 21st centuryEaton   global trends in language learning in the 21st century
Eaton global trends in language learning in the 21st century
 
School marketing how to help your school shine its brightest
School marketing  how to help your school shine its brightestSchool marketing  how to help your school shine its brightest
School marketing how to help your school shine its brightest
 
21st Century Global Trends in Education
21st Century Global Trends in Education21st Century Global Trends in Education
21st Century Global Trends in Education
 
Business with words: Language programs that generate revenue and impact commu...
Business with words: Language programs that generate revenue and impact commu...Business with words: Language programs that generate revenue and impact commu...
Business with words: Language programs that generate revenue and impact commu...
 
Using skype for language teaching
Using skype for language teachingUsing skype for language teaching
Using skype for language teaching
 
How technology can enhance the non-profit organization: What it can do for y...
How  technology can enhance the non-profit organization: What it can do for y...How  technology can enhance the non-profit organization: What it can do for y...
How technology can enhance the non-profit organization: What it can do for y...
 
Selling Words: Promoting Your Your Second Language Program
Selling Words: Promoting Your Your Second Language ProgramSelling Words: Promoting Your Your Second Language Program
Selling Words: Promoting Your Your Second Language Program
 
Marketing Matters for Language Schools: Tips and tricks for generating intere...
Marketing Matters for Language Schools: Tips and tricks for generating intere...Marketing Matters for Language Schools: Tips and tricks for generating intere...
Marketing Matters for Language Schools: Tips and tricks for generating intere...
 
Marketing Your ESL Programs Successfully
Marketing Your ESL Programs SuccessfullyMarketing Your ESL Programs Successfully
Marketing Your ESL Programs Successfully
 

Recently uploaded

Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 

Recently uploaded (20)

Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 

Marketing: Keep it Short and Simple

  • 1. Marketing Keep It Short and Simple Tuesday, October 12, 2010
  • 2. Get rid of extra words. Tuesday, October 12, 2010
  • 3. Use short words. Tuesday, October 12, 2010
  • 4. Avoid jargon and slang. Tuesday, October 12, 2010
  • 5. Keep It Short and Simple. Tuesday, October 12, 2010
  • 6. www.MarketYourLanguageProgram.com Dr. Sarah Eaton Speaker, Author, Creative Marketer info @ eatonintl.com Tuesday, October 12, 2010