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Smart Design
Content-focused
Fast
Informed
Refined
Content-
Focused
Mobile First
Digital -
Storytelling
nytimes.com/projects/2012/snow-fall
theguardian.com/world/interactive/2013/nov/01/snowden-
nsa-files-surveillance-revelations-decoded
pitchfork.com/features/articles/9467-wax-and-wane-the-
tough-realities-behind-vinyls-comeback
madebyfriends.co/drones
nautil.us
mccollcenter.org
Smart Design
Content-focused
Fast
Informed
Refined
X
Fast
Speed
!
Awesome
V.S.
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Iconfonts
css-tricks.com/examples/IconFont
Genericons
genericons.com
GPL
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Font
Awesome
SIL
fontawesome.io
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
wordpress.org/plugins/font-awesome
Iconic
useiconic.com
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
webdesignerdepot.com/
2012/01/how-to-make-your-own-
icon-webfont/
inkscape.org
Fontastic.Me
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Icon Moon
icomoon.io
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Fontello
fontello.com
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
SVG
Scalable Vector Graphics
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
1 KB5 KB
<?xml version="1.0" encoding="utf-8"?>	
<!-- Generator: Adobe Illustrator 15.0.2, SVG Export Plug-In . SVG Version: 6.00 Build 0) -->	
<!DOCTYPE svg PUBLIC "-//W3C//DTD SVG 1.1//EN" "http://www.w3.org/Graphics/SVG/1.1/DTD/svg11.dtd">	
<svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"	
	 width="249.994px" height="141.198px" viewBox="125.209 169.552 249.994 141.198"	
	 enable-background="new 125.209 169.552 249.994 141.198" xml:space="preserve">	
<g>	
	 <path fill="#101010" d="M185.807,169.552v28.799l-12.4-0.2l20.6,80.799l22.2-80.799l-12.399,0.2v-28.799h55.599v28.799l-9.6-0.2	
	 	 l-34.6,112.598h-45.799l-35.399-112.598l-8.8,0.2v-28.799H185.807z"/>	
	 <path fill="#FF0013" d="M258.404,310.75v-28.8l12.601,0.2v-84l-12.601,0.2v-28.799h61.601c16.399,0.4,36.999,1,46.199,18	
	 	
c4.601,8.4,5,16.6,5,19.8c0,2.4,0,7.8-2.601,13.6c-4.201,9.6-11.601,13.4-20.601,17.8c7,2,13,4,18,9.6c3.399,3.6,9.2,12.6,9.2,25.6	
	 	 c0,11.999-5.2,22.601-15.2,29.397c-11,7.2-24.198,7.2-36.601,7.4H258.404L258.404,310.75z M307.805,226.351	
	 	 c7.801,0,12.801,0.2,16-0.6c6.801-1.8,10.6-7.2,10.6-13.8c0-1.6,0-5.6-2.799-9.2c-4.4-6.2-10.801-5.4-23.801-5.6V226.351	
	 	 L307.805,226.351z M307.805,281.95c12.399,0,20.199,0.601,25-2.8c4.6-3.199,4.6-9.4,4.6-10.801c0-4.8-1.6-7.6-2.6-9.199	
	 	 c-4.199-5.601-10.199-5.799-16.601-5.799h-10.399V281.95z"/>	
</g>	
</svg>	
vblogo.svg
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
SVG
x2 .png
low res x2 .jpg
14kb
13kb
12kb
Noun
Project
thenounproject.com
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Icon Fonts
v.s.
SVG
ianfeather.co.uk/ten-reasons-we-
switched-from-an-icon-font-to-svg
Icon
Fonts
!
!
SVG
Browser
Support
Color
Variations
v.s.
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Stackicons
stackicons.com
janky
?!
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
css-tricks.com/svg-sprites-use-better-
icon-fonts
css-tricks.com/icon-fonts-vs-svg/
Smart Design
Content-focused
Fast
Informed
Refined
X
X
Informed
Analytics
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
User
Experience
Testing
usertesting.com
silverbackapp.com
Content
Curation
as UX
Wait, where are the menus? vox.com
mashable.com
A/B Testing
optimizely.com
optimizely.com
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design
Content-focused
Fast
Informed
Refined
X
X
X
Refined
Touch &
Gestures
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
How Is It Held?
image via http://thetechblock.com/visual-language-designing-for-touch
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Motion As
Refinement
Medium.Com/Design-Ux/926Eb80D64E3
Pasquale D’silva
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Smart Design
Content-focused
Fast
Informed
Refined
X
X
X
X
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