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Plan Your Site Hierarchy
Keep	your	site	hierarchy	simple	and	organized.	Make	it	easy	for	
crawlers	as	well	as	users.	
Don’t	have	too	many	main	categories	(2-7	would	be	ideal)	and	
balance	the	number	of	sub-categories	within	each	main	category.
an	SEO-friendly	Site	Structure
5 Ways to Create
Without	having	an	organized	site	structure,	all	your	SEO	efforts	may	amount	to	nothing.	A	good	
site	structure	improves	site	crawlability,	provides	your	site	with	sitelinks,	and	enhances	user	
experience.	
Here	are	5	ways	you	can	create	an	SEO-friendly	site	structure	for	your	website.
1
Optimize Internal Links on
Your Website
Internal	linking	makes	a	web	crawler’s	job	easier	by	pointing	out	
what	pages	are	important	on	your	site	and	how	you	can	get	there.
Moz	recommends	using	descriptive	keywords	in	anchor	text	that	
give	a	sense	of	the	topic	or	keywords	the	source	page	is	trying	to	
target.
2
Create a URL Structure that
Matches Your Site Hierarchy
You	should	ensure	that	your	URL	structure	matches	your	site	
hierarchy.	The	ideal	URL	structure	should	be	like	this:	Category	->	
Sub-category	->Product.
If	you	use	a	CMS	like	WordPress,	then	it’s	quite	simple	to	create	
search-engine	friendly	URLs.	Go	to	Settings	->	Permalinks	within	
your	dashboard	and	select	a	link	structure	option	that	includes	
your	post	title	within	the	full	URL.
3
Create Your Site Navigation in
HTML or CSS (Avoid Javascript and
Flash)
Keep	your	coding	simple	by	creating	your	site	navigation	in	HTML	
or	CSS.	
Avoid	coding	in	Javascript,	Ajax,	and	Flash	as	this	will	make	it	
difficult	for	search	engines	to	crawl	your	website.
4
Create a Shallow Depth
Navigation Structure
Having	a	shallow	depth	navigation	structure	is	good	both	from	
user	experience	and	SEO	perspective.
Ideally,	the	navigation	structure	of	your	site	should	follow	the	site	
hierarchy.	As	such,	you	need	to	make	sure	that	all	the	important	
pages	are	easily	navigable	to	users.	
5
Brought	to	you	by	
www.99signals.com

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5 Ways to Create an SEO-friendly Site Structure [Infographic]

  • 1. Plan Your Site Hierarchy Keep your site hierarchy simple and organized. Make it easy for crawlers as well as users. Don’t have too many main categories (2-7 would be ideal) and balance the number of sub-categories within each main category. an SEO-friendly Site Structure 5 Ways to Create Without having an organized site structure, all your SEO efforts may amount to nothing. A good site structure improves site crawlability, provides your site with sitelinks, and enhances user experience. Here are 5 ways you can create an SEO-friendly site structure for your website. 1 Optimize Internal Links on Your Website Internal linking makes a web crawler’s job easier by pointing out what pages are important on your site and how you can get there. Moz recommends using descriptive keywords in anchor text that give a sense of the topic or keywords the source page is trying to target. 2 Create a URL Structure that Matches Your Site Hierarchy You should ensure that your URL structure matches your site hierarchy. The ideal URL structure should be like this: Category -> Sub-category ->Product. If you use a CMS like WordPress, then it’s quite simple to create search-engine friendly URLs. Go to Settings -> Permalinks within your dashboard and select a link structure option that includes your post title within the full URL. 3 Create Your Site Navigation in HTML or CSS (Avoid Javascript and Flash) Keep your coding simple by creating your site navigation in HTML or CSS. Avoid coding in Javascript, Ajax, and Flash as this will make it difficult for search engines to crawl your website. 4 Create a Shallow Depth Navigation Structure Having a shallow depth navigation structure is good both from user experience and SEO perspective. Ideally, the navigation structure of your site should follow the site hierarchy. As such, you need to make sure that all the important pages are easily navigable to users. 5 Brought to you by www.99signals.com