Without having an organized site structure, all your SEO efforts may amount to nothing.
Here are 5 ways you can create an SEO-friendly Site Structure for your website.
Read the full article here: http://www.99signals.com/site-structure-seo/
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5 Ways to Create an SEO-friendly Site Structure [Infographic]
1. Plan Your Site Hierarchy
Keep your site hierarchy simple and organized. Make it easy for
crawlers as well as users.
Don’t have too many main categories (2-7 would be ideal) and
balance the number of sub-categories within each main category.
an SEO-friendly Site Structure
5 Ways to Create
Without having an organized site structure, all your SEO efforts may amount to nothing. A good
site structure improves site crawlability, provides your site with sitelinks, and enhances user
experience.
Here are 5 ways you can create an SEO-friendly site structure for your website.
1
Optimize Internal Links on
Your Website
Internal linking makes a web crawler’s job easier by pointing out
what pages are important on your site and how you can get there.
Moz recommends using descriptive keywords in anchor text that
give a sense of the topic or keywords the source page is trying to
target.
2
Create a URL Structure that
Matches Your Site Hierarchy
You should ensure that your URL structure matches your site
hierarchy. The ideal URL structure should be like this: Category ->
Sub-category ->Product.
If you use a CMS like WordPress, then it’s quite simple to create
search-engine friendly URLs. Go to Settings -> Permalinks within
your dashboard and select a link structure option that includes
your post title within the full URL.
3
Create Your Site Navigation in
HTML or CSS (Avoid Javascript and
Flash)
Keep your coding simple by creating your site navigation in HTML
or CSS.
Avoid coding in Javascript, Ajax, and Flash as this will make it
difficult for search engines to crawl your website.
4
Create a Shallow Depth
Navigation Structure
Having a shallow depth navigation structure is good both from
user experience and SEO perspective.
Ideally, the navigation structure of your site should follow the site
hierarchy. As such, you need to make sure that all the important
pages are easily navigable to users.
5
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