1. Vera Bradley Omni Channel Spring Getaway 2014
britton marketing & design group
For the Vera Bradley Spring 2014 marketing campaign, we created
an all-platform solution to sell new product colors and styles.
We were challenged to showcase the products in a relevant, spirited,
young-at-heart way while bridging the gap between Vera Bradley’s
older and younger target customers. We engaged each customer
by communicating with her via all marketing channels — creating a
seamless, cohesive experience.
2. spring getaway 2014
Vera Bradley Spring Getaway 2014 Catalog
End Results: Retailer sell-through and consumer response
exceeded client projections.
Let’s go! Planning and designing the Vera Bradley Spring Getaway 2014
catalog was a fun challenge. Vera Bradley’s goal was tell two spring
getaway stories that would resonate with both of it’s target customers.
To achieve this, we carefully selected our internal team, outside partners,
destination location and products to create two spring vacay narratives
that would provide relaxation and an escape from everyday life.
The first narrative was created for the mature Vera Bradley customer,
age 30 to 60, and featured a classy assortment of vacation must-haves.Vera Bradley Omni Channel Spring Getaway 2014
britton marketing & design group
5. Vera Bradley Website
To engage both customer targets, we presented Vera Bradley with
a website redesign that leverages the season’s photography and
integrates social media into their traditional ecommerce platform.
Vera Bradley Omni Channel Spring Getaway 2014
britton marketing & design group
6. Vera Bradley Seasonal Email
Maximizing ROI means planning and creating content that can be used
across all platforms and media. The Vera Bradley seasonal emails were
part of our holistic marketing plan.
Vera Bradley Omni Channel Spring Getaway 2014
britton marketing & design group
7. Vera Bradley Spring 2014 National Ad
Being relevant to our customers means planning our marketing
efforts around her and meeting her where she’s at. Our national ad
in in Style magazine was planned into our location shoot to ensure
a cohesive brand experience for the season, while targeting our
younger demographic.
Vera Bradley Omni Channel Spring Getaway 2014
britton marketing & design group
8. Vera Bradley Spring 2014 Billboard
We chose to target the younger demographic with
this playful billboard, recognizing her on-the-go spirit.
9. Vera Bradley Spring 2014 In-store Signage
In the store, Vera Bradley fans enjoy interacting with the season’s
new colors and styles. We’ve created a seamless, cohesive experience
for her at each touch-point and inspired her to take advantage
of everything Spring 2014 has to offer. Let’s go!