presentation of crompton greaves ceiling fan. created by Sahrudayan Nk, kicma college neyyardam , Trivandrum ,kerala, India

1. CEILING FAN
C R O M P T O N
GREAVES LTD
SAHRUDAYAN NK
MBA @ KICMA College Neyyardam

2. History
 The first ceiling fans appeared in the early 1860s &
1870s,in the US
 It’s worked with the help of Water
 Only two blade (leaf)
 The electrical ceiling fan invented in 1882 by Philip Diehl
Philip Diehl

3. CROMPTON GREAVES LTD
 Established in 1878
 Member of AVANTHA GORUP
 Company’s origin from R.E.B. CROMPTON & CO: and JAMES
GREAVES & CO:
 Company's first ceiling fan in 1937
 Headquarters : Mumbai, India
 Company focused on Generation of Electricity
 Today C.G has 3 strategic business units ,POWER
SYSTEMS,INDUSTRIAL SYSTEMS,CONSUMER PRODUCTS
 Company Revenue : Rs :140.13 billion (2015)
website : www.cgglobal.com

5. PARTS OF CEILING FAN
 An electric motor
 Rotor
 Blades (wings)
 Metal arms (Blade arms)
 A Downrod
 Base plate
 Housing cover
 Capacitor
 Regulator
 Switches

6. Working principle of CEILING FAN
If a current carrying conductor is placed in a magnetic
field It experience a force & start to rotate. The
direction of Rotation can be found by
FLEMING’S LEFT HAND RULE

7. PRODUCTION OF CEILING FAN
video on
https://www.youtube.com/watch?v=WPLsyn9xlmY

8. MAKING PROCESS OF CEILING FAN
 Material casting
 Terning
 Powder coloring
 Stamping rotar
 Fitting

9. Competitors

10. Marketing strategy

11. Promotion
 Crompton provides product information leaflets and
catalogues at all locations.
 Displaying its banners
 Channel partners are trained and armed to handle every
conceivable query on models, performance
 Road shows and mobile vans
 The brand advertises regularly in the print and electronic
media at the national as well as regional levels
 Crompton fans was first official partner in IPL cricket
series.

12. Promotion

13. ADVERTISEMENT
 https://www.youtube.com/watch?v=7Mvvl3FqMn0

14.  https://www.youtube.com/results?search_query=crompton+greaves+fan+adve
rtisement

15. Crompton Hill Briz 3 Blade Ceiling Fan
Crompton Harmoni 3 Blade Ceiling Fan
Crompton Oberon Ceiling Fan

16. Achievements
 Received National Award for Best Research & Development
Efforts in 2007
 Received Best Product Competition Award for Dream
Transformer from Elecrama 2008
 Received in 2007 Golden Peacock Innovative Product/Service
Award
 Received Golden Peacock Award 08-09 for NAPOKRETE® based
Instrument Transformer – Current Transformer & Voltage
Transformer
 Received NABL Accreditation for 5 of its labs & 1 calibration lab

17. CROMPTON other products
 Transformers
 DC motor
 Railway signals
 Lights
 Table fan
 Mixer
 Pump
 Battery
 Air cooler
 Iron box etc.

18. THANK YOU