What are the challenges of teaching mass communication and keeping students engaged? In this presentation, SAGE Publishing author Ralph E. Hanson discusses: -class activities that help reach students from a variety of backgrounds and varying levels of media literacy -adapting the wide range of social media tools for use in the classroom presenting yourself on social media -best practices for interacting with students online using social media as a tool for communication and applying it to current events

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5 Tips for Intro to
Mass Communication:
Engaging Students Living
in a Media World
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Ralph E. Hanson,
Professor,
University of Nebraska at Kearney
Jill Oelsen,
Associate Marketing Manager,
SAGE Publishing
Moderator
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Class activities to help reach students

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First Week of Class
Media Sit Down Quiz
Round 1: Media Consumption
Class activities that help reach students
• Have all students stand
• Go through list of media; have them sit down
if students have consumed since midnight

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Media Sit Down Quiz Round 2:
Media are Central to Who We Are
• Have all students stand
• Questions like: “Who has eaten since
midnight? Who has showered since
midnight?”
Class activities that help reach students

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First Week of Class
Earliest Media Memory Activity
• Have all students stand
• Ask students to share their
earliest media memory
Class activities that help reach students

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Goal of First Week Activities
• Get students talking and engaged
• Give you a handle on your students
Class activities that help reach students

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Using the Right Social Media
Tools in the Classroom

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What does each do best?
Using the Right Social Media Tools in the Classroom
Sharing links, collecting feedback
Sharing video, graphics, photos; easy to
use archive
Photo sharing, photo manipulation.
Photo & video sharing that does not get
saved.

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What does each do best?
Using the Right Social Media Tools in the Classroom
Broadcast from anywhere.
Short, short video.
Just don’t.
We’ll talk.

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Presenting Yourself on Social Media

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• Keeping your private and public self separate
on social media.
• Is Facebook self reflection of who you want
your students to see?
• Politics and religion on social media.
Presenting Yourself on Social Media
Presenting Yourself on Social Media

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Interacting With Students Online

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Interacting With Students Online
• How much to show your students?
• How to avoid ‘creeping’ on your students.
• Do you ‘friend’ your students?
Interacting With Students Online

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Staying Current through Social Media

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Staying Current through Social Media
• Branch out.
• Find smart people you disagree with.
• No need to follow stupid/offensive folk.
Staying Current through Social Media

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Staying Current
• Use lists on Twitter
• Make smart sources show
first on Facebook
• Retweet, favorite, Tumblr
things you want to
remember
Staying current through social media

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While we do our best to answer as many questions as we can, time constraints
may not allow us to answer every question. Thank you for understanding.
Send us your questions!
Send in your questions
via the Question Box
on your screen. →
Using Twitter? Use
the hashtag
#SAGETalks.
#SAGETalks

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Webinar recording, slides, and follow-up Q&A will be emailed to you and available on
connection.sagepub.com.
Thank you!
Ralph E. Hanson
http://ralphehanson.com
Be sure to check our website for updates on our webinar series!
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