IAFE 2015 Flow Session: Technology Can Be Fun

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IAFE 2015 Flow Session: Technology Can Be Fun Presented on Wednesday, December 2nd from 3:30 - 3:40pm

Tecnología Marketing

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In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools. In fact, mobile -- which encompasses everything from drones to cars -- is everything.

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With the explosion of the maker movement, schools are beginning to embrace creativity. However, what does this mean for assessment? Should we assess the creative process? Should we assess the finished product? Does assessing creativity actually make kids more risk-averse? In this workshop we explore what it means to assess both the creative process and the creative product without leading to risk aversion.

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Millennials...does the very word make you cringe? Marketers everywhere are scrambling to understand what drives and inspires this younger generation's habits. In fact, you've probably been to a session or two about how to reach millennials or work with millennials - but have you ever heard a millennial's side of the story? Join us as we present an interesting twist on how to market to this extremely lucrative audience. Leave with the millennial mystery finally solved!

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Consumer demand for Virtual and Augmented Reality devices is exponentially increasing. By 2020, both VR and AR market is expected to reach 150 bln$ with 55 million Head Mounted Displays (HMDs) available. This new technology is expected to heavily disrupt the gaming and entertainment businesses. But what does this new technology offer for today's media? And can we find new forms of storytelling? ***This is a presentation shown at Wan-Ifra World Publishing Expo 2015 on the Virtual Panel and Future of News Publishing panel in Hamburg ***

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An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813 I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com

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The web is becoming increasingly image rich. Between high-resolution mobile screens, Pinterest-style design, and big background graphics, the average image payload has more than doubled in the last three years. While visually appealing, these images carry a substantial performance cost, and — if not optimized correctly — can make a web experience slow and painful, no matter how beautiful it is. In this tutorial we’ll discuss ways that let you provide the eye-pleasing experience you want without sacrificing your site’s performance.You’ll learn about the three primary aspects of image optimization: - Image compression: how to best encode your images, delivering the same picture with the fewest bytes - Image loading: once your files are as small as they can be, we’ll cover the best ways to make them show up quickly in the browser - Operationalizing image optimization: different tools and techniques for integrating image optimization on your site Talk given at Velocity Conf EU 2015: http://velocityconf.com/devops-web-performance-eu-2015/public/schedule/detail/45013

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