FILM 240 Assignment

1. flipbook by | sabrina park
The Meteoric Rise of
as a MarketingPlatform
Photo: Pawel Kadysz | Pexels

2. Instagramis a mobile
photo-sharingapp and
social network that was
created in 2010 by
founders Kevin Systrom
and Mike Krieger
Photo by: Flickr

3. INSTAGRAM IS:
Mobile friendly
Easy to navigate
Allows users (companies) to amass a largefollowing
Photo by: Kaboompics | Pexels

4. With millions of users,
Instagram has become
the perfectplatform for
brands to get quick
messagesand photos
to their target
audiencesPhoto by: Oliur Rahman | Pexels

5. Why choose Instagram?
Photo by: Pixabay | Pexels

6. Keep Up with theTrends
“Instagram posts generate
a per-follower engagement
rate of 4.21% which is 58
times more engagement
per follower than Facebook
and 120 times more than
Twitter.”
Photo by: Stokpic | Pexels

7. Increase your company’s brand
awareness by showcasingyour
products and services
Photo by: Pexels

8. Instagram enables
companies to easily
reach their customers on
the go as it is a mobile-
friendly app
Photo by: Kaboompics | Pexels

9. Market Yourself in a New Way
Photo by: Stokpic | Pexels

10. USE #HASHTAGS
Incentivize
consumer
engagement
with your
brand by
asking
customers to
share their
photos with a
#hashtag
Photo by: Negative Space | Pexels

11. Pottery Barn utilizes
customer engagementas a
marketingtactic on
Instagramwith hashtag
#MyPotteryBarn
Photo by: Stokpic | Pexels

12. Enables Companies to Conduct Market Research
Enables companies to conduct Market Research
Photo by: Oliur Rahman | Pexels

13. Grow your
community by
promoting
yourself to all
demographics
Photo by: Unsplash | Pexels

14. In 2015,33% of US teens chose Instagram as their personal numberone social
network,up from just 12% in 2012.This compares favorably with Facebook and
Twitter, which were chosen by 14 and 20% of the respondents,respectively.
Photo by: Negative Space | Pexels

15. Instagram also
enables
sponsoredposts
in order to
expand audience
Paid Media
Photo by: Negative Space | Pexels

16. “Instagramming
your business”can
result to increased
revenues
Photo by: Breakingpic | Pexels

17. Connect with Influencers
An advertisingstrategy that is commonly used on Instagram is Celebrity
Endorsement
Photo by: Sascha Duser | Pexels

18. Earned Media
Likes
Comments
@Mentions
#Hashtags
Photo by: 2nix Studio | Shutterstock

19. “If social media were
truly owned,brands
would have control
over the experience,
accessto their fans,
and full use of data.
Social media is not
owned media.” –Mark
Boncheck,Harvard
BusinessReview
Photo by: Denys Prykhodov | Shutterstock

20. “Instagram is a proven social media platformthat helps businesses engage
current customers and attractnew ones.”
Photo by: Picjumbo | Pexels

21. Instagram your
Business. Photo by: Picjumbo | Pexels

22. Works Cited
• Instagram
for
Business:
Everything
You
Need
to
Know.
(n.d.).
Retrieved
October
21,
2016,
from
http://www.businessnewsdaily.com/7662-­‐instagram-­‐business-­‐guide.html
• Ten
Reasons
to
Adopt
Instagram
as
a
Marketing
Tool
...
(n.d.).
Retrieved
October
21,
2016,
from
http://getlevelten.com/blog/felipa-­‐villegas/ten-­‐reasons-­‐adopt-­‐instagram-­‐
marketing-­‐tool
• How
to
Create
an
Instagram
Marketing
Strategy
|
Sprout
Social.
(n.d.).
Retrieved
October
21,
2016,
from
http://sproutsocial.com/insights/instagram-­‐marketing-­‐strategy-­‐guide/
• How
To
Use
Instagram
For
Business
-­‐ iDigic.
(n.d.).
Retrieved
October
21,
2016,
from
http://www.idigic.net/instagram-­‐for-­‐business/
• 5
Ways
Marketers
Can
Use
Instagram
:
Social
Media
Examiner.
(n.d.).
Retrieved
October
21,
2016,
from
http://www.socialmediaexaminer.com/5-­‐ways-­‐marketers-­‐can-­‐use-­‐
instagram/
• 23
up-­‐to-­‐date
stats
and
facts
about
Instagram
you
need
to
...
(n.d.).
Retrieved
October
21,
2016,
from
https://searchenginewatch.com/2016/04/20/23-­‐stats-­‐and-­‐facts-­‐about-­‐
instagram/