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Workplace Lactation Program
   S.T.E.P. Up for
   Breastfeeding
FACT
Filipino families are
        DIWK.
FACT
 Working mothers with
infants are the largest
and growing segments
   in the workforce.
FACT
Working mothers give
 up breastfeeding
       earlier.
BREASTFEEDING
BENEFITS WORKING
     FAMILIES
  Best for babies.
 Great for moms.
    Dads too!
DOH and WHO/UNICEF
  Recommendation
 Initiate breastfeeding on
    the first hour of birth
Exclusive breastfeeding for
         six months
 Complementary feeding
    starting 6 months,
breastfeeding up to 2 years
       and beyond
BREASTFEEDING IS

 GOOD
  FOR
BUSINESS
Breastfeeding is Good for Business



        HIGHER EMPLOYEE PRODUCTIVITY

Breastfeeding mothers only one missed one
day of work because their babies were sick
       with 1 of 40 common illnesses.
“Maternal absenteeism and infant illness rates among breastfeeding
        and formula-feeding women in two corporations,”
              American Journal of Health Promotion
Breastfeeding is Good for Business



        REDUCED HEALTH CARE COSTS

 For every 1,000 babies not breastfed, there
  were extra 2,033 extra physician visits, 212
     extra hospitalization days, and 609
prescriptions for just three common infections.
          “Health care costs of formula feeding,”
            American Academy of Pediatrics
Breastfeeding is Good for Business



                LOWER TURNOVER RATES

Mutual of Omaha’s lactation support program
 resulted in a retention rate of 83% of female
    employees compared to the national
   average of 59%. On the average 94.2%
 retention rates for companies with lactation
               support programs.
“Duration of breast milk expression among working mothers enrolled in
    an employer-sponsored lactation program,” Pediatric Nursing
Breastfeeding is Good for Business



       ENHANCED COMPANY IMAGE

 Builds a company’s reputation as a family-
 friendly and socially responsible employer.

100 best companies for working women, 91%
  offered a workplace lactation program.
   100 Best Companies for Working Women, Working Mother
Breastfeeding is Good for Business



           ENHANCED COMPANY IMAGE
MDG Goals in the Philippine Development Plan:
•  16.6% poverty incidence of in 2015, from 33.1% in 1991
•  100% participation of school-age children in primary
   education
•  1:1 ratio of girls to boys in primary education 50% share
   of women in nonagricultural wage employment
•  26.7 under-five mortality per 1,000 live births
•  52 maternal mortality per 100,000 live births
•  Zero prevalence of malaria and tuberculosis
SUPPORTING
  BREASTFEEDING IS

WIN-WIN
   FOR COMPANIES
   AND EMPLOYEES

S.T.E.P. Up for Breastfeeding!
S.T.E.P. Up for Breastfeeding




 S            T           E           P
SUPPORT       TIME      EDUCATION     PLACE
Support



      •  A written policy
         institutionalizes the
         company’s support for
         working families
      •  Details accommodations
         and benefits
      •  Can be made part of health
         benefits, employee flexibility
         or workplace diversity
Time



       •  Lactation breaks 2-3 times a
          day apart from regular time
          off for meals
       •  Milk expression takes 20-30
          minutes
       •  Women multi-task
       •  Set up equipment, collect,
          label and store milk, walk to
          and from lactation room
Education



      •  For both male and female
         employees
      •  Written educational materials
      •  On-site prenatal/postpartum
         classes or support groups
      •  Referral to breastfeeding
         consultation services
Place



        •    Accessible to employees
        •    Assures privacy
        •    Electrical outlet
        •    Lighting and ventilation
        •    Table and chair
        •    Has or near a faucet
        •    Refrigerator to store milk
        •    Number of room depends
             on employees
MEASURING SUCCESS
•    Employee profile
•    Usage logs
•    Employee satisfaction
     surveys
•    Co-worker satisfaction
     surveys
•    HR tracking tools
BUILD THE
  BUSINESS
   CASE
FOR BREASTFEEDING
 IN THE COUNTRY &

BENCHMARK
FOR SUCCESS
BREASTFEEDING RATES
•  2 M babies born every year
•  82,000 children die before their
   5th birthday
•  16,000 could have been saved
   with optimal feeding practices,
   including breastfeeding
•  Only 54% of babies were
   initiated for breastfeeding
•  1 out of 6 infants exclusively
   breastfed at 4-5 months of life
•  1 out of 8 were never breastfed
   at all
Workplace Lactation Program

       CEOs for
    Breastfeeding
CEOs for Breastfeeding
CEOs for Breastfeeding



Program:
10:30AM Registration
11:00    UNICEF Presentation and Message
         STEP Up AVP
         Presentation of CEOs
11:30    Lunch
STEP Up AVP



•  Message of each CEO on why they support
   STEP Up for Breastfeeding
•  Message from different employees in
   anticipation of the Workplace Lactation
   Program
    - Pregnant
    - Dad with young kids
    - Manager who has female employees
    - Etc.
NEXT STEPS for STEP UP
•  STEP Up for Breastfeeding Kit
•  Provide final schedule for
   CEO for Breastfeeding
   Event
•  Schedule AVP shoot with
   CEO and company
   employee
THANK
 YOU!

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STEP UP for breastfeeding

  • 1. Workplace Lactation Program S.T.E.P. Up for Breastfeeding
  • 3. FACT Working mothers with infants are the largest and growing segments in the workforce.
  • 4. FACT Working mothers give up breastfeeding earlier.
  • 5. BREASTFEEDING BENEFITS WORKING FAMILIES Best for babies. Great for moms. Dads too!
  • 6. DOH and WHO/UNICEF Recommendation Initiate breastfeeding on the first hour of birth Exclusive breastfeeding for six months Complementary feeding starting 6 months, breastfeeding up to 2 years and beyond
  • 7. BREASTFEEDING IS GOOD FOR BUSINESS
  • 8. Breastfeeding is Good for Business HIGHER EMPLOYEE PRODUCTIVITY Breastfeeding mothers only one missed one day of work because their babies were sick with 1 of 40 common illnesses. “Maternal absenteeism and infant illness rates among breastfeeding and formula-feeding women in two corporations,” American Journal of Health Promotion
  • 9. Breastfeeding is Good for Business REDUCED HEALTH CARE COSTS For every 1,000 babies not breastfed, there were extra 2,033 extra physician visits, 212 extra hospitalization days, and 609 prescriptions for just three common infections. “Health care costs of formula feeding,” American Academy of Pediatrics
  • 10. Breastfeeding is Good for Business LOWER TURNOVER RATES Mutual of Omaha’s lactation support program resulted in a retention rate of 83% of female employees compared to the national average of 59%. On the average 94.2% retention rates for companies with lactation support programs. “Duration of breast milk expression among working mothers enrolled in an employer-sponsored lactation program,” Pediatric Nursing
  • 11. Breastfeeding is Good for Business ENHANCED COMPANY IMAGE Builds a company’s reputation as a family- friendly and socially responsible employer. 100 best companies for working women, 91% offered a workplace lactation program. 100 Best Companies for Working Women, Working Mother
  • 12. Breastfeeding is Good for Business ENHANCED COMPANY IMAGE MDG Goals in the Philippine Development Plan: •  16.6% poverty incidence of in 2015, from 33.1% in 1991 •  100% participation of school-age children in primary education •  1:1 ratio of girls to boys in primary education 50% share of women in nonagricultural wage employment •  26.7 under-five mortality per 1,000 live births •  52 maternal mortality per 100,000 live births •  Zero prevalence of malaria and tuberculosis
  • 13. SUPPORTING BREASTFEEDING IS WIN-WIN FOR COMPANIES AND EMPLOYEES S.T.E.P. Up for Breastfeeding!
  • 14. S.T.E.P. Up for Breastfeeding S T E P SUPPORT TIME EDUCATION PLACE
  • 15. Support •  A written policy institutionalizes the company’s support for working families •  Details accommodations and benefits •  Can be made part of health benefits, employee flexibility or workplace diversity
  • 16. Time •  Lactation breaks 2-3 times a day apart from regular time off for meals •  Milk expression takes 20-30 minutes •  Women multi-task •  Set up equipment, collect, label and store milk, walk to and from lactation room
  • 17. Education •  For both male and female employees •  Written educational materials •  On-site prenatal/postpartum classes or support groups •  Referral to breastfeeding consultation services
  • 18. Place •  Accessible to employees •  Assures privacy •  Electrical outlet •  Lighting and ventilation •  Table and chair •  Has or near a faucet •  Refrigerator to store milk •  Number of room depends on employees
  • 19. MEASURING SUCCESS •  Employee profile •  Usage logs •  Employee satisfaction surveys •  Co-worker satisfaction surveys •  HR tracking tools
  • 20. BUILD THE BUSINESS CASE FOR BREASTFEEDING IN THE COUNTRY & BENCHMARK FOR SUCCESS
  • 21. BREASTFEEDING RATES •  2 M babies born every year •  82,000 children die before their 5th birthday •  16,000 could have been saved with optimal feeding practices, including breastfeeding •  Only 54% of babies were initiated for breastfeeding •  1 out of 6 infants exclusively breastfed at 4-5 months of life •  1 out of 8 were never breastfed at all
  • 22. Workplace Lactation Program CEOs for Breastfeeding
  • 24. CEOs for Breastfeeding Program: 10:30AM Registration 11:00 UNICEF Presentation and Message STEP Up AVP Presentation of CEOs 11:30 Lunch
  • 25. STEP Up AVP •  Message of each CEO on why they support STEP Up for Breastfeeding •  Message from different employees in anticipation of the Workplace Lactation Program - Pregnant - Dad with young kids - Manager who has female employees - Etc.
  • 26. NEXT STEPS for STEP UP •  STEP Up for Breastfeeding Kit •  Provide final schedule for CEO for Breastfeeding Event •  Schedule AVP shoot with CEO and company employee