How can we use design to create positive social change? As creatives we have the ability to shift perspective and to create impact. But making this impact can't only happen with passion - there needs to be a strategic and defined process to carry the concept to real successful outcomes while not overwhelming you. In this session, we take you through our approach and project samples like our Wheels4Water project which has helped bring safe water to thousands of people in Uganda. In the end you will see how doing these types of projects can change you, your company and how YOU see the world.

1. BRANDING
PASSION
How to create a compelling campaign
or project for social change
@JustinAhrens
@Rule29

2. WHAT IS BRANDING PASSION?
A using of your ability and a
giving of yourself to shift perspective and
to create impact for social change

3. No one is useless in this world
who lightens the burdens of another.
CHARLES DICKENS

4. BUT
WHY?
Three factors for
deciding to take
on a project

5. CULTURE
PASSION
MARKETING

6. STEP 1
TAKE A LEAP

9. SEE WITH YOUR HEART
STEP 2

16. STEP 3
DEFINE “WHAT”

17. WHAT DO
YOU WANT TO
ACCOMPLISH?

18. IN OTHER
WORDS…

19. THIS IS LIKE
ANY OTHER
PROJECT*
*But with a twist!

20. STRATEGY + ASSETS
Keynote
Presentations
PRINT
PROMOS
Website
ONLINE
Social
Media
‘Memes’
HTML
Email
Hats
Shirts
Other
Apparel
Stickers
LogoBrochure
Book
Sponsor
Deck
Poster(s)
Video(s)
Stationery
‘Ask’ Letters
Banners
& Signage
PARTNERS
Buttons
Handout(s)
Yep. It’s a lot
of work, but worth it.
Vendors
Volunteers

21. LIRA, UGANDA
02°14’56”N
32°54’00”E

22. THE “WHAT” CRITERIA
1. Use the team's core capabilities for good
2. Make sacrifices (money, time, responsibility, pain)
3. Raise $40,000 to help 1,000 Ugandans

23. THE STORY
Ride our bikes from Boston to Chicago
(about 1,000 miles), filter our own water,
and get each mile sponsored for $40

25. STEP 4
DEVELOP YOUR TEAM

26. YOU CAN’T DO
THIS ALONE
At least not without driving you
(or your loved ones) insane

29. STEP 5
BUILD THE STORY

37. STEP 6
BE PRESENT

41. WHAT WE
LEARNED

42. 1. 1,000 Miles…is a long-ass way
(actually 1,207 miles).
2. It takes a village.
3. Great things are not easy.
4. You can design way too much stuff.
5. YOU CAN MAKE A DIFFERENCE.

43. STEP 7
FINISH STRONG

44. IT’S OVER.
NOW WHAT?
How to deal with the
post-event withdrawl

45. SAY
THANK YOU!

46. STEP 8
MAKE IT SMARTER

47. 1. Tell the story better…simpler
2. More strategic promotional assets
3. Bring the sponsors in earlier
4. Make it a year-long story
5. Share the load more, i.e. expand your team

48. THE NEW
WHAT

49. NEBOBONGO, DRC
02°27’5”N
27°37’45”E

67. WAS IT
SUCCESSFUL?

69. 1. Take a leap
2. See with your heart
3. Define “what”
4. Make a team –
you can’t do it alone
5. Build the story
6. Be present –
experience the work
7. Finish strong –
celebrate, say “thank
you,” take time,
re-assess
8. Repeat? If so,
make it smarter

70. The best way to find yourself
is to lose yourself
in the service of others.
MAHATMA GANDHI

71. HOW WILL
YOU SERVE
OTHERS?

72. WHAT’S
NEXT?

74. TEAM
ILLINOIS
July 9, 2016
TEAM
ARIZONA
October 8, 2016
TEAM
ANYWHERE
Anytime 2016
WHEELS4WATER.ORG

79. THANK
YOU
@JustinAhrens
@Rule29