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Certified SEO Professional SOCIAL MEDIA MARKETING via SUCCESS SECRETS CEBU BLOG CAMP 2011 RUBEN B. LICERA JR. A Talk by Cebu City, Philippines
Certified SEO Professional  (ExpertRating.com)  Philippine Representative for IntFair XVII Online Promotions Certification  (Rotterdam, Netherlands) Certified Inbound Marketing Professional and Educator  (IM University) Managing Director  RLCOMM International Public Relations and Marketing Officer Bluewater Resorts Business Dev’t Specialist  (Advertising & Promotions) Cebu Furniture Industries Foundation RUBEN B. LICERA, JR. CERTIFIED INTERNET MARKETING EXPERT Director for Possibilities Outsourcing Solutions International
OUR TRAININGS AND EXPOSURES CERTIFICATIONS RUBEN B. LICERA, JR. CERTIFIED INTERNET MARKETING EXPERT SUPPORTS
Coverage of this Talk ,[object Object],[object Object],[object Object],[object Object],INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
 
[object Object],[object Object],[object Object],[object Object],INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
1,966,514,816 TOTAL NUMBER  OF INTERNET USERS  TOTAL NUMBER  OF INTERNET USERS  INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
234 million TOTAL NUMBER  OF ONLINE WEBSTIES INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
304,471,379 TOTAL NUMBER  OF DLS INTERNET USERS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
500 Million FACEBOOK USERS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
Courtesy of http://www.gmanews.tv/story/209518/in-2010-filipinos-primary-social-media-still-offline
Courtesy of http://www.checkfacebook.com/ FACEBOOK USER POPULATION Data as of May 28, 2011 INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
Courtesy of http://www.checkfacebook.com/ Data as of May 29, 2011 INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
Courtesy of http://www.checkfacebook.com/ Data as of May 29, 2011 INTRODUCTION INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
Social media marketing  is known as  SMO  or  Social Media Optimization   Benefits organizations and individuals by providing an  additional channel  for  customer support , a means to gain  customer and competitive insight ,  recruitment  and retention of new customers/business partners, and a method of managing reputation online.  Courtesy of  Wikipedia.com INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
SUCCESS SECRETS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
SECRET SUCCESS No. 1 Set  Your Goal. What is your Product? What am I offering? Who is my prospect client? Who am I representing? What do I want to accomplish? INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
SECRET SUCCESS No. 1 Set  Your Goal INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
SECRET SUCCESS No. 2 Keyword Research Facebook is being used widely as an alternative for GOOGLE search. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER TOOLS: ,[object Object],[object Object]
SECRET SUCCESS No. 2 Keyword Research Facebook is being used widely as an alternative for GOOGLE search. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
SECRET SUCCESS No. 3 Choose the Right Visibility for you. ,[object Object],[object Object],[object Object],[object Object],NOTE: Follow facebook’s guidelines and rules.
The Right Visibility CREATE PROFILE
1.  Networking 2.  Relationship 3. Target marketing 4. Alternative Website WHY CREATE PAGE? Source:  http://www.facebook.com/pages/learn.php FOR BUSINESS
The Right Visibility CREATE PAGE! INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER Note: Don’t Forget FACEBOOK Places
The Right Visibility CREATE EVENTS PAGE INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
The Right Visibility CAUSES PAGE INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
SECRET SUCCESS No. 3 Online Branding Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NOTE: Follow facebook’s guidelines and rules. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER Online Branding Basics  GET A UNIQUE USERNAME
Online Branding Basics  COLORS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TOP 10 FACEBOOK PAGE (Brands) Source:  10 Top Facebook Pages and Why They’re Successful  Social Media Examiner INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
Online Branding Basics  IMAGES INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
Online Branding Basics  VANITY URL  & STATIC iFRAME Tab INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER www.facebook.com/username
SECRET SUCCESS No. 4 Quality Content. ,[object Object],[object Object],[object Object],ARTICLE | VIDEO | AUDIO INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
SECRET SUCCESS No. 5 Leave Trails. ,[object Object],[object Object],[object Object],[object Object],[object Object],INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
SECRET SUCCESS No. 6 Go Viral. ,[object Object],[object Object],[object Object],[object Object],INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
SECRET SUCCESS No. 7 Heighten Engagement. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
Heighten Engagement. FACEBOOK MENTIONS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
SECRET SUCCESS No. 8 Monitoring and Evaluation. FACEBOOK INSIGHTS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
Learn.  Relearn.  Create your own Blueprint. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
Certified SEO Professional SOCIAL MEDIA MARKETING via SUCCESS SECRETS CEBU BLOG CAMP 2011 RUBEN B. LICERA JR. A Talk by Cebu City, Philippines

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Ruben Licera's Social Media Marketing via Facebook Success Secrets

  • 1. Certified SEO Professional SOCIAL MEDIA MARKETING via SUCCESS SECRETS CEBU BLOG CAMP 2011 RUBEN B. LICERA JR. A Talk by Cebu City, Philippines
  • 2. Certified SEO Professional (ExpertRating.com) Philippine Representative for IntFair XVII Online Promotions Certification (Rotterdam, Netherlands) Certified Inbound Marketing Professional and Educator (IM University) Managing Director RLCOMM International Public Relations and Marketing Officer Bluewater Resorts Business Dev’t Specialist (Advertising & Promotions) Cebu Furniture Industries Foundation RUBEN B. LICERA, JR. CERTIFIED INTERNET MARKETING EXPERT Director for Possibilities Outsourcing Solutions International
  • 3. OUR TRAININGS AND EXPOSURES CERTIFICATIONS RUBEN B. LICERA, JR. CERTIFIED INTERNET MARKETING EXPERT SUPPORTS
  • 4.
  • 5. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 6.  
  • 7.
  • 8. 1,966,514,816 TOTAL NUMBER OF INTERNET USERS TOTAL NUMBER OF INTERNET USERS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 9. 234 million TOTAL NUMBER OF ONLINE WEBSTIES INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 10. 304,471,379 TOTAL NUMBER OF DLS INTERNET USERS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 11. 500 Million FACEBOOK USERS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 13. Courtesy of http://www.checkfacebook.com/ FACEBOOK USER POPULATION Data as of May 28, 2011 INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 14. Courtesy of http://www.checkfacebook.com/ Data as of May 29, 2011 INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 15. Courtesy of http://www.checkfacebook.com/ Data as of May 29, 2011 INTRODUCTION INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 16. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 17. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 18. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 19. Social media marketing is known as  SMO  or  Social Media Optimization   Benefits organizations and individuals by providing an additional channel for customer support , a means to gain customer and competitive insight , recruitment and retention of new customers/business partners, and a method of managing reputation online. Courtesy of Wikipedia.com INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 20. SUCCESS SECRETS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 21. SECRET SUCCESS No. 1 Set Your Goal. What is your Product? What am I offering? Who is my prospect client? Who am I representing? What do I want to accomplish? INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 22. SECRET SUCCESS No. 1 Set Your Goal INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 23.
  • 24. SECRET SUCCESS No. 2 Keyword Research Facebook is being used widely as an alternative for GOOGLE search. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 25.
  • 26. The Right Visibility CREATE PROFILE
  • 27. 1. Networking 2. Relationship 3. Target marketing 4. Alternative Website WHY CREATE PAGE? Source: http://www.facebook.com/pages/learn.php FOR BUSINESS
  • 28. The Right Visibility CREATE PAGE! INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER Note: Don’t Forget FACEBOOK Places
  • 29. The Right Visibility CREATE EVENTS PAGE INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 30. The Right Visibility CAUSES PAGE INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 31.
  • 32. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER Online Branding Basics GET A UNIQUE USERNAME
  • 33. Online Branding Basics COLORS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 34.
  • 35. Online Branding Basics IMAGES INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 36. Online Branding Basics VANITY URL & STATIC iFRAME Tab INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER www.facebook.com/username
  • 37.
  • 38.
  • 39.
  • 40. SECRET SUCCESS No. 7 Heighten Engagement. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 41. Heighten Engagement. FACEBOOK MENTIONS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 42. SECRET SUCCESS No. 8 Monitoring and Evaluation. FACEBOOK INSIGHTS INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 43. Learn. Relearn. Create your own Blueprint. INTRODUCTION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK OPPORTUNITIES SUCCESS SECRETS ABOUT THE SPEAKER
  • 44. Certified SEO Professional SOCIAL MEDIA MARKETING via SUCCESS SECRETS CEBU BLOG CAMP 2011 RUBEN B. LICERA JR. A Talk by Cebu City, Philippines