Marketers are always looking for the newest thing. Meerkat and Periscope are being considered that thing as they offer brands a unique opportunity to connect and stand out. Meerkat & Periscope blew up faster than Rebecca Black’s hit song, “Friday”. The premise of these application is simple, they allow users to easily stream live video from a mobile device with real-time interaction. Live streaming isn’t a new marketing tactic or very innovative in isolation, but Meerkat simplifies the entire process by automating the shoot and share process. Meerkat and Periscope makes streaming and sharing content simple, efficient and engaging. In this deck, Ross Simmonds highlights the benefits of these tools and five creative ways that brands can start marketing on Meerkat & Periscope if looking to achieve results.

1. CREATIVE WAYS
BRANDS CAN USE
MEERKAT PERISCOPE&
FOR MARKETING
5

2. Live streaming apps are changing the rules
of social engagement and taking the concept
of videography to a whole new level.
Live streaming apps are changing the rules
of social engagement and taking the concept
of videography to a whole new level.
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What a view!

3. Because of better mobile phones and
cheaper data, apps like Meerkat and
Periscope are making streaming and
sharing content:
simple
efficient
&engaging

4. Celebrities are using it like U2..

5. And even Mary J. Blige!

6. Hustlers are using it like Grant Cardone:

7. And the king of hustle himself…

8. &
As more and more
celebrities and big names
join Periscope and Meerkat,
the rest of the world
continues to take notice.

9. &
And for that reason, live
streaming is becoming a
HUGE opportunity for
marketers
and brands

10. Users can easily
stream live video
from a mobile
device with
real-time
interaction.
The premise behind
these apps is simple:

11. Livestreaming apps arm brands with the ability to offer an
experience in real time forming an authentic and un-edited
bond with fans & followers.
YOUR
FOLLOWERS
REAL TIME
YOUR
BRAND

12. Many brands and users have already tapped into the power of
Meerkat and Periscope to do some pretty cool things...

13. You still have time to join, take advantage and tell your
story and connect with fans & potential customers!
But it’s STILL just getting started...

14. Here are five ways that
you can use apps like
Meerkat or Periscope
for your marketing efforts:
An Authentic Look Behind the ScenesExclusive Promotion or Deals
Ask Me Anythings or Honest Hours
Creative & Unique Engagement InitiativesIn The Moment, Reactive Storytelling
1
2
3
4
5

15. Live-streaming gives a behind-the-scenes
experience more authenticity as users are
able to hear what is being said, see who’s
behind the camera, and understand the
context behind a message or a photo.
an authentic look
behind the scenes

16. Dave McClure, from 500 Startups, hosted a
Meerkat during an actual meeting with partners
and entrepreneurs where they discussed internal
plans for their company.
More than 200 people sat in on the meeting
simply out of interest and intrigue.
an authentic look
behind the scenes

17. PEOPLE ARE
THIRSTY FOR
TRANSPARENCY
..and these apps give brands an opportunity to give fans,
customers, partners and media an inside look at what
the organization is all about, who’s behind the company,
and how work happens.

18. One of the easiest ways to generate interest
and acquire a substantial following is to offer
users something exclusive.
Exclusive
Promotions & Deals
WATCH US
AND GET
FREE
STUFF!
EXCLUSIVE
OFFER!

19. Exclusive
Promotions & Deals
The nomad who knew how to
start a fire first was considered a
god
and the person who realized you
could boil water with beans to
create coffee was a saint.
PEOPLE WANT TO BE THE FIRST

20. Exclusive
Promotions & Deals
Provide your fans with a taste of this status by
offering them exclusive promotions only
accessible by watching your Meerkat or
Periscope streams!
BEST
PRICE

21. FOMOFOMOFOMOFOMO
PEOPLE NATUALLY SUFFER FROM
(FEAR OF MISSING OUT)
so users will watch a live stream if they think they
could get something exclusive!
It worked on Snapchat!

22. Host An ‘Ask Me Anything’
or ‘Honest Hour’
Since President Obama hosted his first
“Ask Me Anything” (AMA) on Reddit,
this approach has been used by brands
and people in all industries all over the
world, and the tactic has proven to be
consistently successful.

23. Host An ‘Ask Me Anything’
or ‘Honest Hour’
It’s a tactic that has been
tried and tested with great
success across many channels
because the concept is so
simple:
For a set amount of time,
people have the ability to ask
questions to someone
unique, important or special,
and receive answers in real
time.

24. Host An ‘Ask Me Anything’
or ‘Honest Hour’
Mark Suster hosted one of the first
AMA’s on March 9th, 2015 – Here’s
a snapshot from when he answered
my question about the Eagles coach,
Chip Kelly.
This is an opportunity for brands to
have one on one engagement with
their followers, customers and fans!

25. One of the biggest reasons brands will struggle with their
marketing efforts on live-streaming apps is the lack of control
they have over the final product.
NEXT T
10
With Instagram and Snapchat,
brands have the ability to review
what they send to the public.
This isn’t the case for Meerkat or Periscope.
What happens in the video, happens, and there’s no coming back from it.

26. Yet, that idea of improv
is what makes it so
SPECIALSPECIAL

27. Get creative & implement
unique engagement initiatives
THINK OUTSIDE
THE BOX!

28. Embrace the concept of improv for
your videos and start thinking outside
of the box for how you can interact
with the world around you. No editing.
No second takes.
Just you,
your audience,
and the world.
Get creative

29. THINK OUTSIDE THE BOX WITH YOUR
ENGAGEMENT
Imagine the Real Beauty Sketch from Dove in real time.
Imagine celebrities drinking coffee for your brand.
Imagine a sports team hosting a town hall live!
Can you imagine the press,
buzz and engagement?!

30. Livestreaming apps like Meerkat and Periscope are going
to encourage brands to be
REALREALIt will force them to be authentic and accept realities

31. Reactive storytelling is when a brand reacts to something
going viral in pop culture and jumps on the content to
deliver a brand relevant message that connects quickly
with an audience.
The result is that the new reactive content spreads
rapidly across a variety of different channels to a very
targeted audience.
In The Moment
Reactive storytelling

32. Every marketer can remember
the now famous Oreo “Dunk in
the Dark” initiative, or the surge
of brands trying to make magic
when #TheDress went viral.
In The Moment
Reactive storytelling

33. Now imagine those interactions and
brand stories being told in real-time,
via live-stream video. Imagine brands
embracing the idea of improv to
deliver compelling and interesting
stories about their product.
In The Moment
Reactive storytelling

34. Imagine news outlets or
individuals being the first to
break the news on real-time events.

35. Imagine brands using their streams
to announce new products or new
features.

36. Imagine real time feedback from
artists during concerts or
athletes during their games.

37. The possibilities are endless.

38. SO WHAT ARE YOU WAITING FOR?

39. Sign up for Meerkat or Periscope today and start building a
following! It’s an opportunity worth capitalizing on and one that
can help you generate buzz and results.
Sign up for Meerkat or Periscope today and start building a
following! It’s an opportunity worth capitalizing on and one that
can help you generate buzz and results.

40. Ross
Simmonds
Want advice on how you can unlock
the power of live streaming?
Don’t hesitate to give me a shout.
I’m @TheCoolestCool on Twitter
or you can find me at:
www.rosssimmonds.com

41. I look forward to
hearing from you.
Ross
Simmonds
Start streaming & keep hustling!
www.rosssimmonds.com