This presentation is part of a 6 week program I've put together for people that know little about Social Media. The presentation is accompanied by a 20 page worksheet PDF document that goes into more details about what do to and how to do it.
Download the PDF worksheet here: http://www.ronankeaneonline.com/SocialMediaRoadMapforYourBusinessSuccess.pdf
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Social Media Road Map For Your Business Success
1. Social Media Roadmap for Your Business Success
Social Media Road Map for Your
Business Success
Presentation by Ronan Keane, Internet Marketing Consultant
Please download and print accompanying PDF.
To download, go to RonanKeaneOnline.com/SocialMediaRoadMap
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2. Social Media Roadmap for Your Business Success
Go to
www.SMBSavvy.com
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7. Social Media Roadmap for Your Business Success
Social Media Defined
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8. Social Media Roadmap for Your Business Success
“Social Media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques. Social media uses Internet and web-based technologies to
transform broadcast media monologues (one to many) into social
media dialogues (many to many). It supports the
democratization of knowledge and information, transforming
people from content consumers into content producers.”
Wikipedia.com
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9. Social Media Roadmap for Your Business Success
“Stop advertising and
start publishing.”
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10. Social Media Roadmap for Your Business Success
Social Media Today
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11. Social Media Roadmap for Your Business Success
1 out of 8
couples married in
the U.S. last year
met via social
media.
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12. Social Media Roadmap for Your Business Success
By 2010 Gen Y will outnumber
Baby Boomers.
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13. Social Media Roadmap for Your Business Success
96% have
joined a
social
network
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14. Social Media Roadmap for Your Business Success
If Facebook were a country it would be the 4th largest
1.China
2.India
3.United States
4.Facebook
5.Indonesia
6.Brazil
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15. Social Media Roadmap for Your Business Success
80% of companies use
Linkedin as their primary source
to find new employees.
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16. Social Media Roadmap for Your Business Success
The fastest growing
segment on Facebook
is 55 to 65-year
old females.
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17. Social Media Roadmap for Your Business Success
80% of Twitter usage is on
Mobile devices. People update
Anywhere, anytime.
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18. Social Media Roadmap for Your Business Success
80% of Twitter usage is on
Mobile devices. People update
Anywhere, anytime.
Imagine what that means for bad
customer service.
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19. Social Media Roadmap for Your Business Success
is the second largest
Search engine in the world.
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20. Social Media Roadmap for Your Business Success
78% of consumers trust online
peer recommendations.
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21. Social Media Roadmap for Your Business Success
Only 14% trust advertisements
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22. Social Media Roadmap for Your Business Success
Only 18% of TV
advertisements
generate positive ROI.
90% of people that can
TiVo ads do.
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23. Social Media Roadmap for Your Business Success
70% of 18-34 year-olds have
watched TV on the Web.
25% of Americans said they watched
a video… on their phone.
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24. Social Media Roadmap for Your Business Success
According to Social Media Revolution Visualized:
To reach 50 million people, it took…
50 years for radio
13 years for TV
4 years for the Internet
9 months for Facebook to get 100 million users!
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27. Social Media Roadmap for Your Business Success
Define Your Business & Marketing Goals
Listen to Your Marketplace/s
Execute Social Media Marketing Plan
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28. Social Media Roadmap for Your Business Success
WEEK 1
Define Your Business & Marketing Goals
For example,
- Increase sales 200% over last year
- Position myself as the Social Media and SEO guy
- Promote my Web 2.0 Web Design Services
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29. Social Media Roadmap for Your Business Success
WEEK 2
Reputation Management:
Listen and Monitor
Listen to and Monitor Your Prospects, Customers
and Competitors
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30. Social Media Roadmap for Your Business Success
Monday - Week 2
Google Blog Search
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31. Social Media Roadmap for Your Business Success
Monday - Week 2
BlogPulse.com
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32. Social Media Roadmap for Your Business Success
Tuesday - Week 2
Technorati.com
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33. Social Media Roadmap for Your Business Success
Tuesday - Week 2: Create accounts and join communities
Online communities namechk.com and knowem.com
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34. Social Media Roadmap for Your Business Success
Tuesday - Week 2: Create accounts and join communities
ViralHeat.com
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35. Social Media Roadmap for Your Business Success
Wednesday - Week 2: Create Google Reader account
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36. Social Media Roadmap for Your Business Success
Thursday - Week 2: Monitor industry & competitors
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37. Social Media Roadmap for Your Business Success
Thursday - Week 2: Monitor industry & competitors
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38. Social Media Roadmap for Your Business Success
Friday - Week 2: Read blogs and books
BOOKS BLOGS
“Trust Agents” - Chris Brogan RonanKeane.com
“Tribes” - Seth Godin Mashable.com
“Crush It” - Gary Vaynerchuck ReadWriteWeb.com
“The Facebook Era” - Clara Shih SocialMediaExaminer.com
“Startup Success” - Ronan Keane & Rieva Lesonsky ChrisBrogan.com
Copyblogger.com
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39. Social Media Roadmap for Your Business Success
WEEK 3
Execute Social Media Marketing Plan
12 weeks, one hour per day
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40. Social Media Roadmap for Your Business Success
Monday - Week 3: Create your online hub
Blog on your domain - RonanKeane.com Your blog on Wordpress, Typepad or Blogger
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41. Social Media Roadmap for Your Business Success
Tuesday - Week 3: Measure your efforts
Google Analytics
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42. Social Media Roadmap for Your Business Success
Tuesday - Week 3: Measure your efforts
SMBSavvy.com - Google Analytics
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43. Social Media Roadmap for Your Business Success
Tuesday - Week 3: Measure your efforts
SMBSavvy.com - Google Analytics
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44. Social Media Roadmap for Your Business Success
Thursday- Week 3: “Claim” your blog on Technorati.com
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45. Social Media Roadmap for Your Business Success
Friday - Week 3: Digg.com and Delicious.com
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46. Social Media Roadmap for Your Business Success
WEEK 4
Twitter.com
Top 5 Reasons to Use Twitter
1. Gain exposure for my blogs… and gain potential readers
2. Build my network with transparency and trust
3. Market my work, products and services
4. Learn new things from other industry professionals
5. Meet and talk with others (some business/some pleasure)
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47. Social Media Roadmap for Your Business Success
Monday - Week 4: Twitter.com
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48. Social Media Roadmap for Your Business Success
Tuesday - Week 4: Twitter.com - Strategically follow
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49. Social Media Roadmap for Your Business Success
Wednesday - Week 4: Twitter.com - Search
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50. Social Media Roadmap for Your Business Success
Wednesday - Week 4: Twitter.com - Tweetdeck
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51. Social Media Roadmap for Your Business Success
Thursday - Week 4: Twitter.com - Language
@ + [name] = mentioning that person
'RT', Retweet = Distributing a tweet to your network
# = topic-specific
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52. Social Media Roadmap for Your Business Success
Friday - Week 4: Twitter.com – Mobile manager
Get Twitter mobile app for your Droid, iPhone or Blackberry
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53. Social Media Roadmap for Your Business Success
Friday - Week 4: Twitter.com – Decide on who to follow
Follow, then edit following
Search for new users daily and follow
No mystery to making contact, use common sense
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54. Social Media Roadmap for Your Business Success
WEEK 5
Facebook.com
Top 5 Reasons to Use Facebook
1. Connect with old friends
2. Access to engaged and qualified users
3. Viral opportunity for messaging
4. Targeted advertising
5. Facebook adoption
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56. Social Media Roadmap for Your Business Success
Monday - Week 5: Facebook.com – Profile
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57. Social Media Roadmap for Your Business Success
Monday - Week 5: Facebook.com – Fan page
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58. Social Media Roadmap for Your Business Success
Tuesday - Week 5: Facebook.com – Create a Fan page
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59. Social Media Roadmap for Your Business Success
Wednesday - Week 5: Facebook.com – Connect
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60. Social Media Roadmap for Your Business Success
Wednesday - Week 5: Facebook.com – Upload content
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61. Social Media Roadmap for Your Business Success
Wednesday - Week 5: Facebook.com – Upload content
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62. Social Media Roadmap for Your Business Success
Thursday - Week 5: Facebook.com – Apps
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63. Social Media Roadmap for Your Business Success
Friday - Week 5: Facebook.com – Privacy settings
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64. Social Media Roadmap for Your Business Success
WEEK 6
Linkedin.com
Top 5 Reasons to Use Linkedin
1. Make local, national and international professional connections
2. Position yourself as a SME and authority
3. Integrate with your CRM tools
4. Trusted contact
5. Legitimate
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65. Social Media Roadmap for Your Business Success
Trusted referral
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66. Social Media Roadmap for Your Business Success
Monday - Week 6: Linkedin.com – “100%” = Trust!
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67. Social Media Roadmap for Your Business Success
Monday - Week 6: Linkedin.com – Upload contacts
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68. Social Media Roadmap for Your Business Success
Tuesday - Week 6: Linkedin.com – Recommendations
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69. Social Media Roadmap for Your Business Success
Tuesday - Week 6: Linkedin.com – Recommendations
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70. Social Media Roadmap for Your Business Success
Tuesday - Week 6: Linkedin.com – Search groups
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71. Social Media Roadmap for Your Business Success
Wednesday - Week 6: Linkedin.com – Participate
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72. Social Media Roadmap for Your Business Success
Thursday - Week 6: Linkedin.com – Sync
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73. Social Media Roadmap for Your Business Success
Thursday - Week 6: Linkedin.com – Sync
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74. Social Media Roadmap for Your Business Success
Friday - Week 6: Linkedin.com – Answer questions
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75. Social Media Roadmap for Your Business Success
Friday - Week 6: Linkedin.com – Answer questions
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76. Social Media Roadmap for Your Business Success
That’s it!
Follow the steps in this road map and you’ll
be on the road to Social Media Success.
Do you need Social Media Marketing help?
Please call me at (703) 489-7886 or email ronankeane1@gmail.com
Follow me on Twitter: @ronankeane
Join Ronan Keane Fan page on Facebook
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