This is an exclusive preview of 5 trends from the upcoming 8th edition of the WSJ best selling book Non-Obvious by Rohit Bhargava coming December 5th, 2017.
2. @rohitbhargava | #nonobvious
ABOUT THE ANNUAL TREND REPORT
QUICK FACTS:
8 YEARS OF ANNUAL TREND PREDICTIONS
OVER 100 TRENDS PREDICTED
READ BY OVER 1 MILLION PEOPLE
WALL STREET JOURNAL BEST SELLER
AXIOM SILVER MEDAL AWARD (BUSINESS THEORY)
CES OFFICIAL SELECTION (GARY’S BOOK CLUB)
#1 AMAZON BEST SELLER
TOP 50 ALL KINDLE
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WHAT MAKES THIS TREND SERIES DIFFERENT?
1UNIQUE PROCESS
GATHERING IDEAS FOR A
FULL YEAR AND CURATING
TRENDS FROM THEM
4. @rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
2FULL TRANSPARENCY
WITH BRUTALLY HONEST
RECAPS AND RATINGS FOR
ALL PAST PREDICTIONS
5. @rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
3ACTIONABLE INSIGHT
FOR EVERY TREND WITH
REAL LIFE ADVICE THAT
MAKES TRENDS USEFUL
6. @rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
4GLOBAL OUTLOOK
EXAMPLES FROM AROUND THE
WORLD AND SIX TRANSLATED
EDITIONS + MORE IN 2018!
7. @rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
5REAL APPLICATION
EVERY YEAR, WE DELIVER KEYNOTES
AND WORKSHOPS TO THE WORLD’S
MOST INNOVATIVE COMPANIES
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THE TRENDS
@rohitbhargava | #nonobvious
2018 Trends Sneak Peek
An Exclusive Look at 5 new
Trends from 2018!
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WANT TO READ THE BOOK
BEFORE ANYONE ELSE?
Discount Code for 30% Off :
“predictthefuture”
bit.ly/buyNO2018
CLICK BELOW TO PREORDER *:
*Note – All orders placed through
this link will ship before the book is
publicly released on December 5th!
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Special Note: How To Read This Visual Edition
This Visual Edition offers an exclusive look at some of the trends and
stories that are featured in the new edition of Non-Obvious. It has been
released first to readers of the Non-Obvious Insights Newsletter and
shares the stories of examples used in the book in the same format
usually used by Rohit during live keynote presentations.
Most slides are primarily visual with minimal text explanations, however
they are shared in this presentation to give you a sense of the stories
and depth of research that is behind each of the trends.
11. @rohitbhargava | #nonobvious
5 Trends Featured In This Sneak Peek …
UNGENDERED BRAND STAND MANIPULATED
OUTRAGE
HUMAN MODE DISRUPTIVE
DISTRIBUTION
12. @rohitbhargava | #nonobvious
UNGENDERED
NON-OBVIOUS TREND
Shifting definitions of traditional gender roles are leading some to
reject the notion of gender completely, while others aim to mask
gender from products, experiences, and even their own identities.
W H A T’S TH E TR E ND ?
13. @rohitbhargava | #nonobvious
UNGENDERED | EXAMPLE
2
0
1
8
TheUngenderedEmojis
Story: Designer Paul Hunt submits ungendered emojis to The Unicode Consortium (and they approve them).
14. @rohitbhargava | #nonobvious
UNGENDERED | EXAMPLE
2
0
1
8
ANastyBoyMagazine(Nigeria)
Story: An edgy Nigerian fashion magazine challenges gender stereotypes in the conservative African nation.
15. @rohitbhargava | #nonobvious
UNGENDERED | EXAMPLE
2
0
1
8
GenderBlindHiring
Story: A growing range of HR tools like Blendoor enable fairer & more gender neutral interviewing + hiring.
16. @rohitbhargava | #nonobvious
BRAND
STAND
NON-OBVIOUS TREND
Reacting to a polarized media atmosphere, more brands feel
compelling either by choice or necessity to take a stand and offer
a distinct point of view about the world.
W H A T’S TH E TR E ND ?
17. @rohitbhargava | #nonobvious
BRAND STAND | EXAMPLE
2
0
1
8
ChobaniYogurt
Story: Chobani Founder Hamdi Ulukaya actively hires refugees and takes stand by giving equity to his workers.
18. @rohitbhargava | #nonobvious
BRAND STAND | EXAMPLE
2
0
1
8
LEGOandDailyMail
Story: After urging from consumers, LEGO takes a stand and stops working with media that promotes hate.
19. @rohitbhargava | #nonobvious
BRAND STAND | EXAMPLE
2
0
1
8
REIBlackFriday
Story: REI decides to close stores on the busiest shopping day of the year to promote its brand values.
20. @rohitbhargava | #nonobvious
OUTRAGE
MANIPULATED
NON-OBVIOUS TREND
Media, algorithms and advertising combine to create perpetual
stream of noise often intended to incite rage and illicit
reactionary anger usually shared through social media.
W H A T’S TH E TR E ND ?
21. @rohitbhargava | #nonobvious
MANIPULATED OUTRAGE | EXAMPLE
2
0
1
8
TheDangerousBaby
Story: Dad/designer Stephen Crowley photoshops his daughter’s baby pics for fun, invokes rage of Internet.
22. @rohitbhargava | #nonobvious
MANIPULATED OUTRAGE | EXAMPLE
2
0
1
8
Trump’sTweets
Story: Trump masterfully uses tweets to manipulate media to stoke outrage and create distraction.
23. @rohitbhargava | #nonobvious
MANIPULATED OUTRAGE | EXAMPLE
2
0
1
8
OutrageasIdentity
Story: Outrage increasingly is portrayed as an element of identity, making it harder for anyone to compromise.
24. @rohitbhargava | #nonobvious
HUMAN
MODE
NON-OBVIOUS TREND
As automation increases, people hungry for more personal and
authentic experiences begin to put a premium on advice, services,
and interaction involving actual humans.
W H A T’S TH E TR E ND ?
25. @rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
HumanLibrary
Story: The Human Library lets you “check out” a volunteer human to share their story in a conversation.
26. @rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
TescoRelaxed(Slow)CheckoutLine
Story: UK based retailer Tesco creates new checkout lines to cater to those who need extra time.
27. @rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
MagazineLuiza+HumanChatbots
Story: A popular Brazilian retailer drives record sales by using a chatbot with very human characteristics.
28. @rohitbhargava | #nonobvious
DISRUPTIVE
DISTRIBUTION
NON-OBVIOUS TREND
Traditional models of distribution get reinvented as businesses of
all sizes seek more efficiency, build direct connections with
consumers and rethink their own business models.
W H A T’S TH E TR E ND ?
29. @rohitbhargava | #nonobvious
DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
Flexe:WarehouseSpaceOnDemand
Story: Flexe aims to be the “Airbnb of warehousing,” by disrupting how warehouse space is bought and sold.
30. @rohitbhargava | #nonobvious
DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
Deliveroo“Kitchen-onlyRestaurants”
Story: Deliveroo pioneers the idea of “kitchen-only” restaurants to make home delivery even faster.
31. @rohitbhargava | #nonobvious
DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
SwissReAgInsuresMexicanReef
Story: Swiss Re Ag becomes first to insure an entire natural coastline and reef in partnership with local hotels.
32. @rohitbhargava | #nonobvious
DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
RelonchCamera
Story: Relonch imagines a new model where you rent a camera and pay individually for retouched photos.
33. @rohitbhargava | #nonobvious
WANT TO READ THE OTHER
TRENDS BEFORE ANYONE ELSE?
Discount Code for 30% Off :
“predictthefuture”
bit.ly/buyNO2018
CLICK BELOW TO PREORDER THE BOOK*:
*Note – All orders placed through
this link will ship before the book is
publicly released on December 5th!
34. @rohitbhargava | #nonobvious
ABOUT ROHIT:
Rohit Bhargava is a trend curator, marketing expert, storyteller and the Wall Street
Journal best-selling author of five books including Non-Obvious and Likeonomics.
After spending 15 years leading brand strategy at two of the most respected
marketing agencies in the world (Ogilvy and Leo Burnett), Rohit left the
corporate world to become an entrepreneur and is currently the founder
of multiple companies including the Influential Marketing Group and
Ideapress Publishing. He teaches marketing and storytelling at
Georgetown University and regularly travels the world as an
entertaining, humble and non-boring keynote speaker.
Contact Rohit:
rohit@nonobviouscompany.com