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@rohitbhargava | #nonobvious
2018
NON
OBVIOUS
15 TRENDS CHANGING THE FUTURE OF BUSINESS
By Rohit Bhargava
SNEAK
PEEK
TREND CURATOR, STORYTELLER, LISTENER
@rohitbhargava | #nonobvious
ABOUT THE ANNUAL TREND REPORT
QUICK FACTS:
8 YEARS OF ANNUAL TREND PREDICTIONS
OVER 100 TRENDS PREDICTED
READ BY OVER 1 MILLION PEOPLE
WALL STREET JOURNAL BEST SELLER
AXIOM SILVER MEDAL AWARD (BUSINESS THEORY)
CES OFFICIAL SELECTION (GARY’S BOOK CLUB)
#1 AMAZON BEST SELLER
TOP 50 ALL KINDLE
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
1UNIQUE PROCESS
GATHERING IDEAS FOR A
FULL YEAR AND CURATING
TRENDS FROM THEM
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
2FULL TRANSPARENCY
WITH BRUTALLY HONEST
RECAPS AND RATINGS FOR
ALL PAST PREDICTIONS
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
3ACTIONABLE INSIGHT
FOR EVERY TREND WITH
REAL LIFE ADVICE THAT
MAKES TRENDS USEFUL
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
4GLOBAL OUTLOOK
EXAMPLES FROM AROUND THE
WORLD AND SIX TRANSLATED
EDITIONS + MORE IN 2018!
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
5REAL APPLICATION
EVERY YEAR, WE DELIVER KEYNOTES
AND WORKSHOPS TO THE WORLD’S
MOST INNOVATIVE COMPANIES
@rohitbhargava | #nonobvious
THE TRENDS
@rohitbhargava | #nonobvious
2018 Trends Sneak Peek
An Exclusive Look at 5 new
Trends from 2018!
@rohitbhargava | #nonobvious
WANT TO READ THE BOOK
BEFORE ANYONE ELSE?
Discount Code for 30% Off :
“predictthefuture”
bit.ly/buyNO2018
CLICK BELOW TO PREORDER *:
*Note – All orders placed through
this link will ship before the book is
publicly released on December 5th!
@rohitbhargava | #nonobvious
Special Note: How To Read This Visual Edition
This Visual Edition offers an exclusive look at some of the trends and
stories that are featured in the new edition of Non-Obvious. It has been
released first to readers of the Non-Obvious Insights Newsletter and
shares the stories of examples used in the book in the same format
usually used by Rohit during live keynote presentations.
Most slides are primarily visual with minimal text explanations, however
they are shared in this presentation to give you a sense of the stories
and depth of research that is behind each of the trends.
@rohitbhargava | #nonobvious
5 Trends Featured In This Sneak Peek …
UNGENDERED BRAND STAND MANIPULATED
OUTRAGE
HUMAN MODE DISRUPTIVE
DISTRIBUTION
@rohitbhargava | #nonobvious
UNGENDERED
NON-OBVIOUS TREND
Shifting definitions of traditional gender roles are leading some to
reject the notion of gender completely, while others aim to mask
gender from products, experiences, and even their own identities.
W H A T’S TH E TR E ND ?
@rohitbhargava | #nonobvious
UNGENDERED | EXAMPLE
2
0
1
8
TheUngenderedEmojis
Story: Designer Paul Hunt submits ungendered emojis to The Unicode Consortium (and they approve them).
@rohitbhargava | #nonobvious
UNGENDERED | EXAMPLE
2
0
1
8
ANastyBoyMagazine(Nigeria)
Story: An edgy Nigerian fashion magazine challenges gender stereotypes in the conservative African nation.
@rohitbhargava | #nonobvious
UNGENDERED | EXAMPLE
2
0
1
8
GenderBlindHiring
Story: A growing range of HR tools like Blendoor enable fairer & more gender neutral interviewing + hiring.
@rohitbhargava | #nonobvious
BRAND
STAND
NON-OBVIOUS TREND
Reacting to a polarized media atmosphere, more brands feel
compelling either by choice or necessity to take a stand and offer
a distinct point of view about the world.
W H A T’S TH E TR E ND ?
@rohitbhargava | #nonobvious
BRAND STAND | EXAMPLE
2
0
1
8
ChobaniYogurt
Story: Chobani Founder Hamdi Ulukaya actively hires refugees and takes stand by giving equity to his workers.
@rohitbhargava | #nonobvious
BRAND STAND | EXAMPLE
2
0
1
8
LEGOandDailyMail
Story: After urging from consumers, LEGO takes a stand and stops working with media that promotes hate.
@rohitbhargava | #nonobvious
BRAND STAND | EXAMPLE
2
0
1
8
REIBlackFriday
Story: REI decides to close stores on the busiest shopping day of the year to promote its brand values.
@rohitbhargava | #nonobvious
OUTRAGE
MANIPULATED
NON-OBVIOUS TREND
Media, algorithms and advertising combine to create perpetual
stream of noise often intended to incite rage and illicit
reactionary anger usually shared through social media.
W H A T’S TH E TR E ND ?
@rohitbhargava | #nonobvious
MANIPULATED OUTRAGE | EXAMPLE
2
0
1
8
TheDangerousBaby
Story: Dad/designer Stephen Crowley photoshops his daughter’s baby pics for fun, invokes rage of Internet.
@rohitbhargava | #nonobvious
MANIPULATED OUTRAGE | EXAMPLE
2
0
1
8
Trump’sTweets
Story: Trump masterfully uses tweets to manipulate media to stoke outrage and create distraction.
@rohitbhargava | #nonobvious
MANIPULATED OUTRAGE | EXAMPLE
2
0
1
8
OutrageasIdentity
Story: Outrage increasingly is portrayed as an element of identity, making it harder for anyone to compromise.
@rohitbhargava | #nonobvious
HUMAN
MODE
NON-OBVIOUS TREND
As automation increases, people hungry for more personal and
authentic experiences begin to put a premium on advice, services,
and interaction involving actual humans.
W H A T’S TH E TR E ND ?
@rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
HumanLibrary
Story: The Human Library lets you “check out” a volunteer human to share their story in a conversation.
@rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
TescoRelaxed(Slow)CheckoutLine
Story: UK based retailer Tesco creates new checkout lines to cater to those who need extra time.
@rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
MagazineLuiza+HumanChatbots
Story: A popular Brazilian retailer drives record sales by using a chatbot with very human characteristics.
@rohitbhargava | #nonobvious
DISRUPTIVE
DISTRIBUTION
NON-OBVIOUS TREND
Traditional models of distribution get reinvented as businesses of
all sizes seek more efficiency, build direct connections with
consumers and rethink their own business models.
W H A T’S TH E TR E ND ?
@rohitbhargava | #nonobvious
DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
Flexe:WarehouseSpaceOnDemand
Story: Flexe aims to be the “Airbnb of warehousing,” by disrupting how warehouse space is bought and sold.
@rohitbhargava | #nonobvious
DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
Deliveroo“Kitchen-onlyRestaurants”
Story: Deliveroo pioneers the idea of “kitchen-only” restaurants to make home delivery even faster.
@rohitbhargava | #nonobvious
DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
SwissReAgInsuresMexicanReef
Story: Swiss Re Ag becomes first to insure an entire natural coastline and reef in partnership with local hotels.
@rohitbhargava | #nonobvious
DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
RelonchCamera
Story: Relonch imagines a new model where you rent a camera and pay individually for retouched photos.
@rohitbhargava | #nonobvious
WANT TO READ THE OTHER
TRENDS BEFORE ANYONE ELSE?
Discount Code for 30% Off :
“predictthefuture”
bit.ly/buyNO2018
CLICK BELOW TO PREORDER THE BOOK*:
*Note – All orders placed through
this link will ship before the book is
publicly released on December 5th!
@rohitbhargava | #nonobvious
ABOUT ROHIT:
Rohit Bhargava is a trend curator, marketing expert, storyteller and the Wall Street
Journal best-selling author of five books including Non-Obvious and Likeonomics.
After spending 15 years leading brand strategy at two of the most respected
marketing agencies in the world (Ogilvy and Leo Burnett), Rohit left the
corporate world to become an entrepreneur and is currently the founder
of multiple companies including the Influential Marketing Group and
Ideapress Publishing. He teaches marketing and storytelling at
Georgetown University and regularly travels the world as an
entertaining, humble and non-boring keynote speaker.
Contact Rohit:
rohit@nonobviouscompany.com

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5 Non-Obvious Trends For 2018 | Exclusive Book Preview

  • 1. @rohitbhargava | #nonobvious 2018 NON OBVIOUS 15 TRENDS CHANGING THE FUTURE OF BUSINESS By Rohit Bhargava SNEAK PEEK TREND CURATOR, STORYTELLER, LISTENER
  • 2. @rohitbhargava | #nonobvious ABOUT THE ANNUAL TREND REPORT QUICK FACTS: 8 YEARS OF ANNUAL TREND PREDICTIONS OVER 100 TRENDS PREDICTED READ BY OVER 1 MILLION PEOPLE WALL STREET JOURNAL BEST SELLER AXIOM SILVER MEDAL AWARD (BUSINESS THEORY) CES OFFICIAL SELECTION (GARY’S BOOK CLUB) #1 AMAZON BEST SELLER TOP 50 ALL KINDLE
  • 3. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 1UNIQUE PROCESS GATHERING IDEAS FOR A FULL YEAR AND CURATING TRENDS FROM THEM
  • 4. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 2FULL TRANSPARENCY WITH BRUTALLY HONEST RECAPS AND RATINGS FOR ALL PAST PREDICTIONS
  • 5. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 3ACTIONABLE INSIGHT FOR EVERY TREND WITH REAL LIFE ADVICE THAT MAKES TRENDS USEFUL
  • 6. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 4GLOBAL OUTLOOK EXAMPLES FROM AROUND THE WORLD AND SIX TRANSLATED EDITIONS + MORE IN 2018!
  • 7. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 5REAL APPLICATION EVERY YEAR, WE DELIVER KEYNOTES AND WORKSHOPS TO THE WORLD’S MOST INNOVATIVE COMPANIES
  • 8. @rohitbhargava | #nonobvious THE TRENDS @rohitbhargava | #nonobvious 2018 Trends Sneak Peek An Exclusive Look at 5 new Trends from 2018!
  • 9. @rohitbhargava | #nonobvious WANT TO READ THE BOOK BEFORE ANYONE ELSE? Discount Code for 30% Off : “predictthefuture” bit.ly/buyNO2018 CLICK BELOW TO PREORDER *: *Note – All orders placed through this link will ship before the book is publicly released on December 5th!
  • 10. @rohitbhargava | #nonobvious Special Note: How To Read This Visual Edition This Visual Edition offers an exclusive look at some of the trends and stories that are featured in the new edition of Non-Obvious. It has been released first to readers of the Non-Obvious Insights Newsletter and shares the stories of examples used in the book in the same format usually used by Rohit during live keynote presentations. Most slides are primarily visual with minimal text explanations, however they are shared in this presentation to give you a sense of the stories and depth of research that is behind each of the trends.
  • 11. @rohitbhargava | #nonobvious 5 Trends Featured In This Sneak Peek … UNGENDERED BRAND STAND MANIPULATED OUTRAGE HUMAN MODE DISRUPTIVE DISTRIBUTION
  • 12. @rohitbhargava | #nonobvious UNGENDERED NON-OBVIOUS TREND Shifting definitions of traditional gender roles are leading some to reject the notion of gender completely, while others aim to mask gender from products, experiences, and even their own identities. W H A T’S TH E TR E ND ?
  • 13. @rohitbhargava | #nonobvious UNGENDERED | EXAMPLE 2 0 1 8 TheUngenderedEmojis Story: Designer Paul Hunt submits ungendered emojis to The Unicode Consortium (and they approve them).
  • 14. @rohitbhargava | #nonobvious UNGENDERED | EXAMPLE 2 0 1 8 ANastyBoyMagazine(Nigeria) Story: An edgy Nigerian fashion magazine challenges gender stereotypes in the conservative African nation.
  • 15. @rohitbhargava | #nonobvious UNGENDERED | EXAMPLE 2 0 1 8 GenderBlindHiring Story: A growing range of HR tools like Blendoor enable fairer & more gender neutral interviewing + hiring.
  • 16. @rohitbhargava | #nonobvious BRAND STAND NON-OBVIOUS TREND Reacting to a polarized media atmosphere, more brands feel compelling either by choice or necessity to take a stand and offer a distinct point of view about the world. W H A T’S TH E TR E ND ?
  • 17. @rohitbhargava | #nonobvious BRAND STAND | EXAMPLE 2 0 1 8 ChobaniYogurt Story: Chobani Founder Hamdi Ulukaya actively hires refugees and takes stand by giving equity to his workers.
  • 18. @rohitbhargava | #nonobvious BRAND STAND | EXAMPLE 2 0 1 8 LEGOandDailyMail Story: After urging from consumers, LEGO takes a stand and stops working with media that promotes hate.
  • 19. @rohitbhargava | #nonobvious BRAND STAND | EXAMPLE 2 0 1 8 REIBlackFriday Story: REI decides to close stores on the busiest shopping day of the year to promote its brand values.
  • 20. @rohitbhargava | #nonobvious OUTRAGE MANIPULATED NON-OBVIOUS TREND Media, algorithms and advertising combine to create perpetual stream of noise often intended to incite rage and illicit reactionary anger usually shared through social media. W H A T’S TH E TR E ND ?
  • 21. @rohitbhargava | #nonobvious MANIPULATED OUTRAGE | EXAMPLE 2 0 1 8 TheDangerousBaby Story: Dad/designer Stephen Crowley photoshops his daughter’s baby pics for fun, invokes rage of Internet.
  • 22. @rohitbhargava | #nonobvious MANIPULATED OUTRAGE | EXAMPLE 2 0 1 8 Trump’sTweets Story: Trump masterfully uses tweets to manipulate media to stoke outrage and create distraction.
  • 23. @rohitbhargava | #nonobvious MANIPULATED OUTRAGE | EXAMPLE 2 0 1 8 OutrageasIdentity Story: Outrage increasingly is portrayed as an element of identity, making it harder for anyone to compromise.
  • 24. @rohitbhargava | #nonobvious HUMAN MODE NON-OBVIOUS TREND As automation increases, people hungry for more personal and authentic experiences begin to put a premium on advice, services, and interaction involving actual humans. W H A T’S TH E TR E ND ?
  • 25. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 HumanLibrary Story: The Human Library lets you “check out” a volunteer human to share their story in a conversation.
  • 26. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 TescoRelaxed(Slow)CheckoutLine Story: UK based retailer Tesco creates new checkout lines to cater to those who need extra time.
  • 27. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 MagazineLuiza+HumanChatbots Story: A popular Brazilian retailer drives record sales by using a chatbot with very human characteristics.
  • 28. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION NON-OBVIOUS TREND Traditional models of distribution get reinvented as businesses of all sizes seek more efficiency, build direct connections with consumers and rethink their own business models. W H A T’S TH E TR E ND ?
  • 29. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 Flexe:WarehouseSpaceOnDemand Story: Flexe aims to be the “Airbnb of warehousing,” by disrupting how warehouse space is bought and sold.
  • 30. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 Deliveroo“Kitchen-onlyRestaurants” Story: Deliveroo pioneers the idea of “kitchen-only” restaurants to make home delivery even faster.
  • 31. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 SwissReAgInsuresMexicanReef Story: Swiss Re Ag becomes first to insure an entire natural coastline and reef in partnership with local hotels.
  • 32. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 RelonchCamera Story: Relonch imagines a new model where you rent a camera and pay individually for retouched photos.
  • 33. @rohitbhargava | #nonobvious WANT TO READ THE OTHER TRENDS BEFORE ANYONE ELSE? Discount Code for 30% Off : “predictthefuture” bit.ly/buyNO2018 CLICK BELOW TO PREORDER THE BOOK*: *Note – All orders placed through this link will ship before the book is publicly released on December 5th!
  • 34. @rohitbhargava | #nonobvious ABOUT ROHIT: Rohit Bhargava is a trend curator, marketing expert, storyteller and the Wall Street Journal best-selling author of five books including Non-Obvious and Likeonomics. After spending 15 years leading brand strategy at two of the most respected marketing agencies in the world (Ogilvy and Leo Burnett), Rohit left the corporate world to become an entrepreneur and is currently the founder of multiple companies including the Influential Marketing Group and Ideapress Publishing. He teaches marketing and storytelling at Georgetown University and regularly travels the world as an entertaining, humble and non-boring keynote speaker. Contact Rohit: rohit@nonobviouscompany.com