How do the successful companies build revenue in mobile? For most, this won't happen and for good reason - they are chasing the wrong goal. This presentation gives insight into how the companies that have been able to find the mobile revenue sweet spot did it. Whether you are building new business models or trying to extend your existing company into the mobile world, this presentation highlights the metrics you should be focused on in order to succeed. Nothing lasts forever - especially when it comes to mobile revenue - but it is your duty to extract as much of it as possible in the time you have. In this talk you'll hear about the most prominent sources of revenue and learn ways to increase your lead conversion, user retention and revenue lifecycle for your app.

1. DON’T BE A MAY FLY
and other mobile revenue insight

3. @robwoodbridge
do it

4. seeks day 3

5. seeks immortality

6. SEEKS THE next 4 hr concert

7. MAY|BOSS|WEIL CONTINUUM

8. 2,000,000 apps

9. We check this thing
150
41
times per day
apps

10. we install
41
apps
on average

11. but we use
6
apps
regularly

12. fucking

13. Biggest opportunity...ever

14. but...

15. fucking

16. KEVIN CHENG
founder of DON.NA personal assistant app
ON REVENUE
1. When the service is at a point
that the value is obvious to the
user
2. When the user relies enough on
the service and that removing it
would be painful
3. When the company’s roadmap of
features is complete
Based on UNTETHER.tv episode #470: Putting
context and Donna Moss in your pocket – with
Donna co-founder Kevin Cheng

18. 1-3 days
you are (probably) here

19. why?

20. CHASING DOWNLOADS = CHASING DEATH

21. KEITH TEARE
founder of mobile social network just.me
ON GAINING 5000 USERS FOR HIS APP
“It would cost me about
$1,000,000 to get 5000
users for our app on iOS
and $10,000,000 to get
the same on Android.”

22. THE M-REVENUE EQUATION
ADU (or AMU) = UTiA = $
*
* Average Daily Users
** Average Monthly Users
*** User Time in App
**
***

23. Mobile is the new smoking

24. MOST PROMINENT REVENUE MODELS
1. Advertising
2. Freemium
3. Premium
4. Data

25. CREE LAWSON
This episode will be live October 24, 2013

26. BRIAN WONG
To see more about KIIP, watch episode #468 on
UNTETHER.tv

27. To see more about Evernote,
watch episode #458 on
UNTETHER.tv
65 million users +
$251 million raised
3.5% conversion rate
96.5% will NEVER pay

29. JACQUELine THONG
See more about UBIQI HEALTH on UNTETHER.tv
episode #423

30. Build a great product that
people want to use

31. Apps are deliberate
revenue channels

32. Focus on elongating the
life of your app - be the
oldest Mayfly

33. Downloads
are
bullshit

34. Thank you!
rob@UNTETHER.tv
visit UNTETHER.tv for a free
white paper on increasing
mobile revenue