Leverage APIs and IoT to deliver added value to automotive customers and partners Among all the hype about the Internet of Things (IoT), it can sometimes be hard to see the business value of connected devices. The example of “connected car” technology provides several existing use cases that demonstrate the real-world value IoT can deliver. In this eBook, we review five key use cases and explain how automotive enterprises can realize the opportunities these use cases present: Web and mobile marketing Remote auto companion apps In-car infotainment apps Automotive commerce Fleet management and maintenance APIs make all these use cases possible by exposing application functionality and data in developer-friendly formats, accelerating the development of apps that connect vehicles, mobile devices and online identities. Exposing enterprise systems in this way creates a range of new security and management challenges, which can be addressed by deploying a full-featured API Management solution.

1. The Connected Car:
An IoT Use Case
The connected car market is forecasted to reach
$98.42 billion by 2018
["Connected Car Market (2013-2018)", www.marketsandmarkets.com]

2. What Can the Internet
of Things do for You?
Right now, there’s a lot of hype about the Internet of
Things (IoT). Everyone seems to think it’s going to be a
hugely disruptive force.
But what is IoT and what does it mean for your business?

3. IoT Driving
the Connected Car
The Internet of Things refers to a vast global network of
connected devices – from cell phones, to utilities meters,
to domestic appliances and beyond.
The connected car currently provides the best real-world
illustration of how IoT works and how businesses can
benefit from it.

4. Using Connectivity to
Grow Sales & Loyalty
IoT-style connectivity is making it possible for automotive
manufactures to offer a range of features that deliver a
better post-purchase customer experience.
The features outlined in the following slide provide
examples of how connectivity is helping car companies to
both attract and retain customers.

5. Connected Car
Features
Remote auto-companion apps
Remotely access in-car functionality
In-car infotainment apps
Add dynamic apps to the entertainment system
Automotive ecommerce
Buy insurance and other services, directly from the car
Fleet management systems
Integrate logistics apps into commercial vehicles to optimize efficiency

6. APIs Fueling the
Connected Car
All these connected car features require vehicles to be
connected to and integrated with a range of remote
applications and databases.
Application programming interfaces (APIs) make it
possible for auto manufacturers and logistics operations to
securely open these systems to connected cars.

7. Learn More
For more insight into the connected car market, the
disruptive impact of IoT across industry sectors and
the role of secure APIs in enabling all of this, read the
eBook APIs Fueling the Connected Car Opportunity
Download the eBook