Training Module for Communicating in a Crisis

1. Company communication: Communicating in a crisis RnA Consulting Training based off of Corporate Conversations by Shel Holtz

3. Emphasize commitment to goals

5. Inevitably the media and the public will start rumors pertaining to your companies particular crisis. Much of the time these rumors are far worse than what the truth is. It is important to quell these rumors before they have the chance to gain legs and take off. A good forum to address and dispel these rumors is a press conference. It shows the public that you have nothing to hide and instills confidence in your organization. Deal With Rumors

7. What decision was made?

8. What was the process used to make the decision?

9. Who made said decision?

10. What difficulties were ran into when making the decision?

11. How does the decision meet the company’s values, mission, and vision?

12. How will the decision affect the company?

13. How will the decision affect the employees?

15. As a leader it is extremely vital to be visible. Not only to your employees but also to the media and your consumer public. As A Leader, Be Visible

16. No plan is ever perfect. Its is good to looks at the results of the communication plan and see what was successful and what was not. The chances are that if your company will go through another crisis and it is vital to know what works and what can be improved upon for next time. Assess The Results