How to Accelerate Your Digital Transformation With Design Thinking
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Why are leading brands around the world including Apple, Google, Starbucks, Coca Cola, and Target adopting a Design Thinking approach? By thinking like a designer, these companies are transforming the way they develop products, services, processes and strategy. Design thinking has become a key component of digital transformation success, providing a flexible approach to tackling the complex problems that digital transformation journeys present. By approaching problem solving through a human centered mindset, design thinking allowing organizations to discover more innovative solutions that focus on the user’s needs. This webinar discusses: * Common pitfalls for project failure * Why the design thinking approach works * The five stages of Design Thinking * Best practices for incorporating design thinking into your digital transformation strategy
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How to Accelerate Your Digital Transformation With Design Thinking
- 1. With Design Thinking Accelerate Your Digital Transformation PRESENTED BY
- 2. Introductions Jason UX Lead @RivetLogic 25 Years of Industry Experience 18 Books Published on Digital Design & Media 57 Published Articles International Speaker & Teacher Past Clients: Bank of America, AOL, Marriott, IRS, Capital One, WebMD, Gannett
- 3. This session In the next 45 minutes Why Projects Fail What is Design Thinking? What are Design Sprints? Design Thinking for Digital Transformation Case Study: IRS Your Questions
- 4. The Way People Work is Changing…
- 5. Yesterday…
- 6. Today…
- 7. Tomorrow?
- 8. The Way We Approach Design Has to Change Too!
- 9. Why Digital Transformations Flounder or Fail!
- 10. 84% of Digital Transformations Fail …if you can't get the sum of the parts to be greater than the cost you're going to fail and I think a large part of that 84 percent that fail it’s because they're not prepared to change behavior. They think they can have strategy and technology and it just doesn't get them there fast enough or in a good enough way. —— Michael Gale “Forbes Magazine”, Why 84% Of Companies Fail At Digital Transformation “
- 11. SOURCE: Harvey Nash/KPMG CIO Survey 2017, Navigating Uncertainty, Pg. 26 How many companies rate their Digital Transition as “Very Effective”?
- 12. Waterfall Doesn’t Work! discover define design develop deploy WATERFALL 2 weeks 2 weeks 4 weeks 8 weeks Deadline! Scope Creep 3 weeks 4 weeks 6 weeks 3 weeks
- 13. Succeed ● Clearly define user Needs ● Clearly define what success looks like ● Clearly define the technologies to be deployed ● Involve the Users in Decision Making ● Make User Testing a Part of the Process, Not an Afterthought ● Design & Develop in Steps How Digital Transformations
- 14. AGILE SPRINTS
- 17. What is Design Thinking? Everyone can—and does—design. We all design when we plan for something new to happen, whether that might be a new version of a recipe, a new arrangement of the living room furniture, or a new lay tour of a personal web page. So design thinking is something inherent within human cognition; it is a key part of what makes us human. — Nigel Cross Design Studies at The Open University, UK “
- 18. Make sure to Validate for the best solution ✓ Clearly define user Needs ✓ Clearly define what success looks like ✓ Clearly define the technologies to be deployed
- 19. Bring a Human Centered Design Philosophy ✓ Involve the Users in Decision Making ✓ Make User Testing a Part of the Process, Not an Afterthought
- 20. From Need To Launch Design Thinking
- 21. Design Thinking Process From Need to Launch
- 22. Needs & Research Needs: User & Business Needs “Who is this for and what are they like?” Research: People’s Desire “What do I need to get done?” Research: Business Viability “What is the ROI?” Research: Technical Feasibility “How can we make it happen?” Process I need to write my novel.
- 23. Deconstruct Research, Tell Stories, Define, Ideate Research: Tech to be deployed “What tools can we use?” Define: Big Ideas & Goals “What does success look like?” Tell Stories: Job Stories “What are the tasks the user will perform?” Ideate: Journey Maps “How will the user get there?” Process Let’s break down the process.
- 24. Construct Tell Stories, Prototype, Test, Build Tell Stories: Storyboards “What is the path to success?” Ideate: User Flows “What are the steps in the path?” Prototype: Interactive & Visual Design “How do the steps in the path work and look?” Test: User Testing “Are we on the right path?” Process Here’s a possible solution.
- 25. Build & Launch Build: Development “Let’s build the path!” Build: Beta & More Usability Testing “Are we still on the right path?” Build: Refinement “Did we miss anything?” Launch: Hard Launch “Let’s Go!” Process Best selling novel on the way!
- 26. Next Steps Iterate “How can we build on successful ideas?” Design Sprints “How do we add new ideas in an agile fashion?” Process This work great, but I also need to…
- 28. What are Design Sprints? The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use. — GV.com/sprint “
- 29. Organizations using Medium SmallLarge Design Sprints
- 30. Design sprints allow you to test before you build… …For better results
- 31. Kick-off Design Thinking Workshop Define, Ideate, Tell Stories Define “Who is this for and what are they like?” Technology to be deployed “What tools can we use?” Ideate “What does success look like?” Tell Stories “What is the path to success?” Job Stories “What are the tasks the user will perform?” Design Sprints | Process
- 32. Design/Dev Sprints Design Sprints | Rivet Logic Process
- 33. Advantages ● Developed by Google Ventures (gv.com) ● Used regularly by start-ups and fortune 500 companies ● Targets processes not pages ● Allows for rapid idea generation, prototyping, and testing ● Flexible to respond to changing priorities ● Involves employees (SMEs) in decision making ● Allows design & dev to iterate the solution Design Sprints
- 34. Design Sprints Define, Ideate, Tell Stories, Prototype, Test Define “What are the steps in the path?” Ideate “How do we want to follow the path?” Tell Stories & Prototype “What do the steps in the path look like?” Test “Are we on the right path?” Solution “Let’s build the path!” Design Sprints | Process | Design/Dev Sprints
- 35. Dev Sprints Plan, Build, Code Review, Demo & Feedback, Refine Plan “What are the steps to build path?” Build “Let’s put his together.” Code Review “Is everything right?” Demo & Feedback — Refine “How do we make it better?” Deliver “Ready to go.” Design Sprints | Process | Design/Dev Sprints
- 36. QA Sprints Test, Report, Code Fix, Code Commit, Nightly Build Test & Report “Is everything right?” Code Fix “Let’s make it right” Code Commit “All systems are go?” Nightly Build “Launch!” Design Sprints | Process | Design/Dev Sprints
- 37. Design Thinking For Digital Transformation
- 38. Why Design Thinking? Whoever is best able to describe the problem is the person most likely to solve it. — Dan Roam Unfolding the Napkin “
- 39. LEAN UX
- 40. Job Stories Clearly define user’s needs Clearly define what success looks like for the Users Understand the user’s motivations Digital Transformation Alan Klement, JTBD.info
- 41. Journey Maps Looks at the process, not the interface Shows the emotional journey Allows discussion of opportunities to engage the user that might have been overlooked Digital Transformation
- 42. Storyboards Describes the process step-by-step Considers what triggers the action Considers what the expected result should be Digital Transformation
- 43. User Flows Process schematic Provides process overviews Allows for early identification of potential issues Give development a map of what they will be building Digital Transformation
- 44. Functional Prototypes Information Architecture Layout Visual Design Usability Testing Platform Interaction Design Digital Transformation
- 45. Design Guide Web accessible living design guide that is always up-to-date Colors, typography, iconography, design patterns, & components Values can be clicked to copy into clipboard Digital Transformation
- 48. IRS 2 Day Design Thinking Workshop Discover needs and optimal outcomes for the project. Define the triggers and expected outcomes for users. Ideate to flush-out ways to help users meet their expectations. Tell stories through the use of a user journey map that begin the process of creating solutions. Refine the solutions into job stories that will serve as project requirements. Design Thinking In Action
- 49. Set The Stage Design Thinking In Action | IRS Design Thinking Workshop Define the Challenge ”What are we talking about?” Recruit the teams ”Who can define the problems?” Recruit Facilitators “Who can guide the teams in coming up with ideas?” Gather Materials “Do we have pen, paper, snacks? Anything else?”
- 50. Day 1: Define & Ideate Design Thinking In Action | IRS Design Thinking Workshop Define your big ideas ”What are the needs & expected outcomes?” Sort Big Ideas into Groups ”What do the ideas have in common?” Create Initial Job Stories “What are the actions & motivations?” Brainstorm Solutions “How do solve the job stories?”
- 51. Day 2: Ideate & tell Stories Design Thinking In Action | IRS Design Thinking Workshop Describe the User Journey ”How to the solutions work with the job stories?” Storyboard the Process ”What does this look like-step-by-step?” Finalize Job Stories ”Are the original job stories still valid? Do any need to be added?”
- 52. Next Steps Design Thinking In Action | IRS Design Thinking Workshop Show ideas to audience ”What are your thoughts?” Ideate: User Flows “What are the steps in the path?” Prototype: Interactive & Visual Design “How do the steps in the path work and look?”
- 55. TECHNOLOGY CONSUMER PRODUCTS & RETAIL PUBLIC SECTOR EDUCATION MANUFACTURING, TRANSPORTATION, & UTILITIES Introductions Experience
- 56. HEALTHCARE ENGINEERING & BIOSCIENCE HOSPITALITY & ENTERTAINMENT MEDIA & PUBLISHING FINANCIAL SERVICES Introductions Experience
- 57. Want to know more? Read our series on Design Thinking for Digital Transformation bit.ly/rl-digitaltransformation QUESTIONS?