SlideShare una empresa de Scribd logo
1 de 6
The Ultimate Guide To
Google Analytics Metrics
Three key
metrics in
Google Analytics
Acquisition
Metrics
Sessions & Users, % New
Sessions, New Sessions
 Traffic Entrances, Page views
Channels
Behavior Metrics
Bounces, Bounce Rate
Pages per Sessions
Average Session Duration
Exit Rate
Conversion Metrics
Conversion Rate
Completions
Goal Value
Use the right
Google Analytics
Metrics for
improving your
brandClick here to read the blog!

Más contenido relacionado

La actualidad más candente

Go Mobile Or Go Web?
Go Mobile Or Go Web?Go Mobile Or Go Web?
Go Mobile Or Go Web?Digital Vidya
 
How to Improve UX by Being Data Driven
How to Improve UX by Being Data DrivenHow to Improve UX by Being Data Driven
How to Improve UX by Being Data DrivenIlan Regenbuam
 
#FCMIA 4/29: Data Based Marketing Decisions
#FCMIA 4/29: Data Based Marketing Decisions#FCMIA 4/29: Data Based Marketing Decisions
#FCMIA 4/29: Data Based Marketing DecisionsOpen Source Fashion
 
Data import and widening in Google Analytics
Data import and widening in Google AnalyticsData import and widening in Google Analytics
Data import and widening in Google AnalyticsZorin Radovancevic
 
Online marketing and conceptual thinking college 6 - Measurement and Results
Online marketing and conceptual thinking   college 6 - Measurement and ResultsOnline marketing and conceptual thinking   college 6 - Measurement and Results
Online marketing and conceptual thinking college 6 - Measurement and ResultsAeronAdvies
 
Tips For Increasing Conversion Rate
Tips For Increasing Conversion RateTips For Increasing Conversion Rate
Tips For Increasing Conversion RateSanal John
 
Target and Optimize your Adwords Campaign
Target and Optimize your Adwords CampaignTarget and Optimize your Adwords Campaign
Target and Optimize your Adwords CampaignVeer Endra
 
Product Analytics Vs Marketing Analytics: What should you use?
Product Analytics Vs Marketing Analytics: What should you use?Product Analytics Vs Marketing Analytics: What should you use?
Product Analytics Vs Marketing Analytics: What should you use?appICEappICE
 
Building a Digital Measurement Plan - PSE Web 2013
Building a Digital Measurement Plan - PSE Web 2013Building a Digital Measurement Plan - PSE Web 2013
Building a Digital Measurement Plan - PSE Web 2013ISL Digital Marketing
 
Positivity Bias in Customer Satisfaction Ratings
Positivity Bias in Customer Satisfaction RatingsPositivity Bias in Customer Satisfaction Ratings
Positivity Bias in Customer Satisfaction RatingsKunwoo Park
 
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh Egg
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh EggNext Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh Egg
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh EggFresh Egg UK
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine OptimizationFreeOnlineSEO
 
Product analytics-Funnel Analysis
Product analytics-Funnel AnalysisProduct analytics-Funnel Analysis
Product analytics-Funnel AnalysisTushar Sharma
 
Case study - Integrated Analytics Platform for Digital Ads
Case study - Integrated Analytics Platform for Digital AdsCase study - Integrated Analytics Platform for Digital Ads
Case study - Integrated Analytics Platform for Digital Adsharshilad
 
Why should a product manager look at metrics? Which metrics to track?
Why should a product manager look at metrics? Which metrics to track?Why should a product manager look at metrics? Which metrics to track?
Why should a product manager look at metrics? Which metrics to track?hakuna matata solutions
 
SapientNitro entry for Data Creativity Awards I-COM 2016
SapientNitro entry for Data Creativity Awards I-COM 2016SapientNitro entry for Data Creativity Awards I-COM 2016
SapientNitro entry for Data Creativity Awards I-COM 2016Laura Walker
 
How Online Retailers Can Benefit from Enhanced Ecommerce?
How Online Retailers Can Benefit from Enhanced Ecommerce?How Online Retailers Can Benefit from Enhanced Ecommerce?
How Online Retailers Can Benefit from Enhanced Ecommerce?Tatvic Analytics
 
WAW - WebTechAnaylytics: Turning Customer Behaviors into Business ROI
WAW - WebTechAnaylytics: Turning Customer Behaviors into Business ROIWAW - WebTechAnaylytics: Turning Customer Behaviors into Business ROI
WAW - WebTechAnaylytics: Turning Customer Behaviors into Business ROIbrownsvillan
 
Quad Analytix Retail Promotional Insights
Quad Analytix Retail Promotional InsightsQuad Analytix Retail Promotional Insights
Quad Analytix Retail Promotional InsightsQuad Analytix
 

La actualidad más candente (20)

Go Mobile Or Go Web?
Go Mobile Or Go Web?Go Mobile Or Go Web?
Go Mobile Or Go Web?
 
How to Improve UX by Being Data Driven
How to Improve UX by Being Data DrivenHow to Improve UX by Being Data Driven
How to Improve UX by Being Data Driven
 
#FCMIA 4/29: Data Based Marketing Decisions
#FCMIA 4/29: Data Based Marketing Decisions#FCMIA 4/29: Data Based Marketing Decisions
#FCMIA 4/29: Data Based Marketing Decisions
 
Data import and widening in Google Analytics
Data import and widening in Google AnalyticsData import and widening in Google Analytics
Data import and widening in Google Analytics
 
Online marketing and conceptual thinking college 6 - Measurement and Results
Online marketing and conceptual thinking   college 6 - Measurement and ResultsOnline marketing and conceptual thinking   college 6 - Measurement and Results
Online marketing and conceptual thinking college 6 - Measurement and Results
 
Tips For Increasing Conversion Rate
Tips For Increasing Conversion RateTips For Increasing Conversion Rate
Tips For Increasing Conversion Rate
 
Target and Optimize your Adwords Campaign
Target and Optimize your Adwords CampaignTarget and Optimize your Adwords Campaign
Target and Optimize your Adwords Campaign
 
Product Analytics Vs Marketing Analytics: What should you use?
Product Analytics Vs Marketing Analytics: What should you use?Product Analytics Vs Marketing Analytics: What should you use?
Product Analytics Vs Marketing Analytics: What should you use?
 
Building a Digital Measurement Plan - PSE Web 2013
Building a Digital Measurement Plan - PSE Web 2013Building a Digital Measurement Plan - PSE Web 2013
Building a Digital Measurement Plan - PSE Web 2013
 
Unleashing the Hero Data
Unleashing the Hero DataUnleashing the Hero Data
Unleashing the Hero Data
 
Positivity Bias in Customer Satisfaction Ratings
Positivity Bias in Customer Satisfaction RatingsPositivity Bias in Customer Satisfaction Ratings
Positivity Bias in Customer Satisfaction Ratings
 
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh Egg
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh EggNext Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh Egg
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh Egg
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Product analytics-Funnel Analysis
Product analytics-Funnel AnalysisProduct analytics-Funnel Analysis
Product analytics-Funnel Analysis
 
Case study - Integrated Analytics Platform for Digital Ads
Case study - Integrated Analytics Platform for Digital AdsCase study - Integrated Analytics Platform for Digital Ads
Case study - Integrated Analytics Platform for Digital Ads
 
Why should a product manager look at metrics? Which metrics to track?
Why should a product manager look at metrics? Which metrics to track?Why should a product manager look at metrics? Which metrics to track?
Why should a product manager look at metrics? Which metrics to track?
 
SapientNitro entry for Data Creativity Awards I-COM 2016
SapientNitro entry for Data Creativity Awards I-COM 2016SapientNitro entry for Data Creativity Awards I-COM 2016
SapientNitro entry for Data Creativity Awards I-COM 2016
 
How Online Retailers Can Benefit from Enhanced Ecommerce?
How Online Retailers Can Benefit from Enhanced Ecommerce?How Online Retailers Can Benefit from Enhanced Ecommerce?
How Online Retailers Can Benefit from Enhanced Ecommerce?
 
WAW - WebTechAnaylytics: Turning Customer Behaviors into Business ROI
WAW - WebTechAnaylytics: Turning Customer Behaviors into Business ROIWAW - WebTechAnaylytics: Turning Customer Behaviors into Business ROI
WAW - WebTechAnaylytics: Turning Customer Behaviors into Business ROI
 
Quad Analytix Retail Promotional Insights
Quad Analytix Retail Promotional InsightsQuad Analytix Retail Promotional Insights
Quad Analytix Retail Promotional Insights
 

Más de ReportGarden

Digital Marketing Proposal
Digital Marketing Proposal Digital Marketing Proposal
Digital Marketing Proposal ReportGarden
 
social media proposal
social media proposalsocial media proposal
social media proposalReportGarden
 
Automated SEO proposal
Automated SEO proposal Automated SEO proposal
Automated SEO proposal ReportGarden
 
Twitter analytics client reports
Twitter analytics client reportsTwitter analytics client reports
Twitter analytics client reportsReportGarden
 
Facebook Insights Reports
Facebook Insights ReportsFacebook Insights Reports
Facebook Insights ReportsReportGarden
 
Facebook Ads Reports
Facebook Ads ReportsFacebook Ads Reports
Facebook Ads ReportsReportGarden
 
PPC AdWords Report
PPC AdWords ReportPPC AdWords Report
PPC AdWords ReportReportGarden
 
PPC Bing Ads Report
PPC Bing Ads ReportPPC Bing Ads Report
PPC Bing Ads ReportReportGarden
 
Google Analytics Reports
Google Analytics ReportsGoogle Analytics Reports
Google Analytics ReportsReportGarden
 
Long Tail Vs Short Tail Keywords in ROI Perspective [Infographic]
Long Tail Vs Short Tail Keywords in ROI Perspective [Infographic]Long Tail Vs Short Tail Keywords in ROI Perspective [Infographic]
Long Tail Vs Short Tail Keywords in ROI Perspective [Infographic]ReportGarden
 

Más de ReportGarden (12)

Digital Marketing Proposal
Digital Marketing Proposal Digital Marketing Proposal
Digital Marketing Proposal
 
social media proposal
social media proposalsocial media proposal
social media proposal
 
Automated SEO proposal
Automated SEO proposal Automated SEO proposal
Automated SEO proposal
 
Twitter analytics client reports
Twitter analytics client reportsTwitter analytics client reports
Twitter analytics client reports
 
Seo sample report
Seo sample reportSeo sample report
Seo sample report
 
SEO Reports
SEO ReportsSEO Reports
SEO Reports
 
Facebook Insights Reports
Facebook Insights ReportsFacebook Insights Reports
Facebook Insights Reports
 
Facebook Ads Reports
Facebook Ads ReportsFacebook Ads Reports
Facebook Ads Reports
 
PPC AdWords Report
PPC AdWords ReportPPC AdWords Report
PPC AdWords Report
 
PPC Bing Ads Report
PPC Bing Ads ReportPPC Bing Ads Report
PPC Bing Ads Report
 
Google Analytics Reports
Google Analytics ReportsGoogle Analytics Reports
Google Analytics Reports
 
Long Tail Vs Short Tail Keywords in ROI Perspective [Infographic]
Long Tail Vs Short Tail Keywords in ROI Perspective [Infographic]Long Tail Vs Short Tail Keywords in ROI Perspective [Infographic]
Long Tail Vs Short Tail Keywords in ROI Perspective [Infographic]
 

Último

Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketingpshirsat
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Marketing BRANDING
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...shrutimishraqt
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfgopzzzin
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 

Último (20)

Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdf
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 

Ultimate guide to google analytics metrics