When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into ppc campaigns to make improvements. However, if you’re just getting started with Google AdWords, then it’s almost impossible to know where to look. In other words, how do you know which Adwords metrics are really important to review? This guide on Google AdWords Metrics will help you choose the right metric to optimize your PPC campaigns.

1. Ultimate Guide to Google
AdWords Metrics

2. Know your business goals to use
Google AdWords effectively

3. For increasing
website traffic
Analyze CTR, keywords,
search terms, impression
share, and position

4. For increasing
conversions
Analyze conversions,
converted clicks, conversion
rate, and total conversion
value

5. For improving ROI
Analyze ROI, Conversions,
Sales, Page Views, Leads,
CPC, and finally CPA

6. For brand
awareness
Analyze Ad impressions,
customer engagement,
research, and frequency

7. These metrics will
help you choose the
right path while using
Google Adwords
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