ReportGarden’s social media proposal template will provide a comprehensive example to let your client know the workflow with case studies,deliverables etc and explain how your social media strategies like brand promotion, campaigns, engagement, lead generation, will increase the conversion rate while providing a definite timeline for your client.

1. Sample Social Media Marketing Proposal
-Prepared by Example Agency for Example Client

2. Introduction
Gone are the days when using social media for business was optional. Today almost every company is using
social media to market their products or services. If you're not, maybe you have not yet seen the benefits and
importance of putting your business on the social media platform.
Popular social media platforms like Facebook and Instagram have become marketing giants, giving
businesses an effective way to engage with customers, but most importantly a costless way to reach them.
Here are some of the benefits of social media marketing:
Social media posts can be used to drive targeted traffic.
Using social media for business boosts your site's SEO.
If you're doing it right, social media will lead to real relationship building.
Users are receptive to your messages.
Social media ads allow targeting and retargeting.
Social media can help you get noticed at events, and even generate earned media coverage.
You can respond to problems immediately.
A strong social media presence builds brand loyalty.
About us
Since we began in [ageny.founded.date], we have continued to learn and refine our process as the industry
evolves. Along the way we developed advanced quality control and reporting, internal and external
continuing education for our staff and a cutting edge content development and marketing team.
With over [agency.employee.number] dedicated employees, [agency.name] has amongst the largest pool of
Internet marketing professionals you will find at an agency. [Agency.name] is led by an experienced
management team, which provides strategic direction and support for the company. Our management team's
hands-on approach has led to [Agency.name] becoming a multiple recipient of numerous “Best Places to
Work" awards in [agency.country].
Sample Global Social media marketing template

3. Description of services
SOCIAL MEDIA MANAGEMENT
Our Social Media Marketing Services help your business develop Brand Awareness (Followers), build
Relationships (Engagement) and increase Website Exposure (Traffic)
SOCIAL MEDIA ADVERTISING
We help your business advertise through social media to target your exact demographic and get leads
faster at a low cost.
Competitive Analysis
We have performed a social media Audit of your company and identified some sreas of improvement.
Sample Global Social media marketing template

4. As you can see above, there is need for the [example.company] to increase social activity.
Also, its evident that inspite of there being posts on social media channels, the social engagement is too low.
This must be a focus area.
The following are the key metrics of the [example.company]'s major social media marketing channels:
Sample Global Social media marketing template

5. As you can see, [example.company] has the highest number of followers and could potentially have a reach
of 172k.
Target Persona
Being a web analytics tool, the Target industries for [example.client] are:
E-commerce
Media
SAAS
Web development
Sample Global Social media marketing template

6. We can also target freelancers and bloggers who want to monitor traffic on their website.
Demographics: We can target Marketing managers in large companies as well as founders/CEOs in small
and medium companies. We can also target web design/ devlopment freelancers in the ages of 20-30.
Social Media Strategy
We shall first have a meeting with all stakeholders and decide upon the goals and targets for social media
marketing campaigns. The goals are generally to increase Sales, traffic or Engagement. Our Social media
strategy will be highly customised to the needs of the client.
Communication themes:
We will project [example.company] as a robust real-time analytics and intelligence platform.
We'll keep posting updates about new feature launches, feature improvements, customer testimonials, offers,
etc.
Our Focus will be on social engagement rather than social activity.
We will simultaneously run ad campaigns on all social media channels targetting the specific target
audience, in order to boost sales.
The following tasks are involved in designing and managing social media strategy:
Create budgets for social media activities
Plan social media campaigns
Work with internal stakeholders
Recruit and manage the social media marketing team for your organization
Manage change and adopt social media into the corporate culture
Work with other marketing branches to integrate different activities
Campaign Implementation
Once we decide on the social media strategy, we will undertake the following taks:
Sample Global Social media marketing template

7. Manage social media campaigns and day to day activities
Manage presence in social networking sites
Brand advocacy
Community outreach
Manage a blogger outreach program
Build a brand ambassador network
Post and comment on relevant blogs
Seed content into social networks
Write editorial content
Create and upload videos
Engage in conversations and answer questions
Create and maintain a social media editorial calendar and posting schedule
Monitoring and Reporting
We need to measure the results as we run the campaigns. We will measure and report on the following social
KPI's:
Number of followers
Number of mentions
Likes, shares, comments
Time spent
User sentiment
Lead conversion rate, etc.
The following tasks will be taken up as part of social media monitoring:
Develop benchmark metrics to measure the results of social media programs
Analyze and evaluate social media campaigns and strategies
Report on effectiveness of campaigns at the end of every month.
Monitor trends in social media
Monitor the activities of main competitors in social media
Monitor social space for brand and related topics and conversations
Understand how the social media impacts search traffic
Estimated Timeline
Sample Global Social media marketing template

8. Project Timeline
Social media Audit 3 days
Social media strategy 2 weeks
Social media strategy Execution 2 months
Target to reach social media goals End of quarter
Expected Outcomes
1. 5% web sales increase by the end of the quarter
2. Increase in web traffic by 10%.
3. Considerable increase in Social Engagement ratios
Testimonials
John Doe
CEO/Founder
[testimonial_company]
[sender_company] has been very responsive and available to answer my questions. They proposed
aggressive yet realistic goals for [testimonial_company] and an honest outline of expected measurable
results. To date, they've been right on target and have delivered what they said they would. From website
design and SEO to social media marketing, these guys are the real deal and true professionals.
Item Price Quantity Sub-Total
Social media management 1000 1 1000
Social media advertising 1000 1 1000
Total 2000
Sample Global Social media marketing template

9. Team
team member bio
team member bio
Terms and conditions
The Retainer amount is subject to increment if the Scope of Work or Duration increases beyond the
deliverables or expectancy.
Client shall notify the in writing one(1) month in advance whenever they would like to discontinue the
engagement and vice versa.
In case of termination will pay the amount invoiced till the termination date to Any notice given by one party to
the other pursuant to this Contract shall be sent to the other party in writing or by fax and confirmed in writing
to the other party's specified address. The same has to be acknowledged by the receiver in writing.
In cases of dispute, claim & legal action arising out of the contract, the parties shall be subject to the
jurisdiction of courts in [agency.state]
Sample Global Social media marketing template