At the beginning of every month you need to justify your SEO strategy, your efforts and yourself. With the challenging landscape of SEO comes the challenging landscape of SEO reporting. It is a tough task to make all the data points and metrics indicate real progress, and more importantly meet your clients' expectations. In the case of SEO reports there is so much data available that it is easy to get lost in this data. SEOs and marketers often use excel for preparing SEO reports but this is tedious and time consuming. When it comes to client reporting, especially SEO reports, it is crucial to present this complex data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps: 1. Select a default reporting template 2. Customize your reports using the simple drag and drop editor. Add all the metrics you want. 3. Schedule the report to be sent automatically to all your clients This is a sample ReportGarden SEO Performance Report. The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver. Key sections to included in a SEO Reports: 1. SEO Performance Overview 2. Wesite Traffic 3. Traffic Sources 4. Device Performance 5. Site Health 6. Laning Page Performance 7. Top Referrals 8. Top Referrals traffic 9. Keyword Performance 10. Recommendations

2. SEO - Performance Report
SEO Performance Overview
378 -15.34%
320
SESSIONS
351 -22.79%
271
USERS
336 -22.32%
261
NEW USERS
88.89 -8.25%
81.56
% NEW SESSIONS
56.35 7.58%
60.62
BOUNCE RATE (%)
00:01:08 55.00%
00:01:46
AVG SESSION DURATION(SECONDS)
91 -47.25%
48
ORGANIC SEARCHES
751 -18.38%
613
PAGE VIEWS
1 0.00%
1
PAGE VIEWS/SESSION
%
%
%
%
Website Traffic
Sessions
Sessions Past Sessions
1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11.
Aug
13.
Aug
15.
Aug
17.
Aug
19.
Aug
21.
Aug
23.
Aug
25.
Aug
27.
Aug
29.
Aug
31.
Aug
2. …
2. Jul 4. Jul 6. Jul 8. Jul 10. Jul 12. Jul 14. Jul 16. Jul 18. Jul 20. Jul 22. Jul 24. Jul 26. Jul 28. Jul 30. Jul 1. A…
0
10
20
30
Sessions New Users Page Views
Jul 27 2015 208 166 528
Aug 03 2015 846 678 2,048
Aug 10 2015 574 448 1,570
Aug 17 2015 570 465 1,717
Aug 24 2015 680 474 2,077
Aug 31 2015 85 69 199

3. SEO - Performance Report
Traffic Sources
1295
1295
708
708
662
662
297
297
1
1
cpc organic referral (none) (not set)
Sessions
Sessions Past Sessions
cpc organic referral (none) (not set)
cpc organic referral (none) (not set)
0k
1k
2k
Sessions % New Sessions
cpc 1,295 83.01
organic 708 66.81
referral 662 81.72
(none) 297 77.10
(not set) 1 100.00

4. SEO - Performance Report
Device Performance
Sessions
Sessions Past Sessions
desktop mobile tablet
desktop mobile tablet
0k
1k
2k
3k
Sessions Bounce rate (%) Avg Session Duration(Seconds)
desktop 1,313 62.68 00:03:01
mobile 910 63.08 00:01:52
tablet 740 57.16 00:02:20

5. SEO - Performance Report
Site Health
4,014 -26.18%
2,963
SESSIONS
69.28 -11.35%
61.42
BOUNCE RATE (%)
00:01:46 40.00%
00:02:29
AVG SESSION DURATION(SECONDS)
%
%
Landing Page Performance
Sessions New Users % New Sessions Bounce rate (%) Page Views/Session Avg Session Duration(Seconds) Organic searches
/
Aug 01 '15 - Aug 31 '15 247 202 81.78 62.75 2 00:01:58 25
Jul 01 '15 - Jul 31 '15 307 272 88.60 61.56 2 00:01:05 49
% change -19.54% -25.74% -7.70% 1.93% 0.00% 81.00% -48.98%
(not set)
Aug 01 '15 - Aug 31 '15 17 17 100.00 0.00 0 00:00:00 0
Jul 01 '15 - Jul 31 '15 20 20 100.00 0.00 0 00:00:00 0
% change -15.00% -15.00% 0.00% 100.00% 100.00% 100.00% 100.00%
/offering/mailboxes
Aug 01 '15 - Aug 31 '15 13 12 92.31 53.85 2 00:00:34 9
Jul 01 '15 - Jul 31 '15 33 33 100.00 42.42 2 00:01:25 32
% change -60.61% -63.64% -7.69% 26.94% 0.00% -60.00% -71.88%
/services
Aug 01 '15 - Aug 31 '15 7 3 42.86 71.43 1 00:01:53 3
Jul 01 '15 - Jul 31 '15 2 1 50.00 50.00 3 00:00:42 0
% change 250.00% 200.00% -14.28% 42.86% -66.67% 169.00% 100.00%
/blog
Aug 01 '15 - Aug 31 '15 4 3 75.00 50.00 2 00:00:03 0
Jul 01 '15 - Jul 31 '15 0 0 0.00 0.00 0 0 0
% change 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

6. SEO - Performance Report
Website Exposure
Top Referrals
Sessions
Sessions Past Sessions
google (direct) floating-share-buttons.com m.facebook.com allissiasatticdesign.com.au
google (direct) floating-share-buttons.com m.facebook.com allissiasatticdesign.com.au
0k
1k
2k
3k

7. SEO - Performance Report
Referral Data
Sessions
google
Aug 01 '15 - Aug 31 '15 1,959
Jul 01 '15 - Jul 31 '15 2,522
% change -22.32%
(direct)
Aug 01 '15 - Aug 31 '15 297
Jul 01 '15 - Jul 31 '15 350
% change -15.14%
share-buttons.com
Aug 01 '15 - Aug 31 '15 185
Jul 01 '15 - Jul 31 '15 656
% change -71.80%
m.facebook.com
Aug 01 '15 - Aug 31 '15 165
Jul 01 '15 - Jul 31 '15 97
% change 70.10%
mybestreviews.com.au
Aug 01 '15 - Aug 31 '15 91
Jul 01 '15 - Jul 31 '15 77
% change 18.18%
getsuccess.com
Aug 01 '15 - Aug 31 '15 31
Jul 01 '15 - Jul 31 '15 0
% change 100.00%

8. SEO - Performance Report
Keyword Performance
New Users Sessions Bounce rate (%)
(not set) 1,824 2,239 62.89
(not provided) 434 657 55.40
red racing cars 0 2 100.00
sports cars for rent 2 2 100.00
sports car reviews 1 2 50.00
sports cars in uk 1 1 0.00
quickcars1.com 1 1 0.00
electric sports cars 1 1 0.00
race tracks 1 1 100.00
race tracks in uk 1 1 0.00
Recommendations
1. a
2. b
3. c
4.
5.