Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
When it comes to Adwords, there is an endless supply of data and it can be a little dauting to process and present all that data in excel sheets!
Preparing Google Adwords reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
Automation without compromising on client customization https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google AdWords Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to included in a Google AdWords Report include:
1. Adwords Performance Overview
2. Click Performance
3. Geographic Performance
4. Region Wise Performance
5. City Wise Performance
6. Network Performance
7. Impression Share Report
8. Conversion Performance
9. Campaign Performance
10. Ad Group Performance
11. Text Ad Performance
12. Display Ad Performance
13. Keyword Performance
14 Search Queries
15. Recommendations
Visit: https://reportgarden.com/adwords-reporting-tool/ for more information on Adwords Reports.
8. Ad Group Performance
Campaign
Name
Clicks Impressions
CTR
(%)
Average CPC
(AUD)
Cost
(AUD)
Average
Position
Converted
Clicks
Cost/Conversion
(AUD)
Click Conv.
Rate
Tall Chairs Store 1,257 13,675 9.19 0.32 405.77 1.5 23 10.96 1.83
Chair Lines Lead Gen 775 9,217 8.41 0.69 535.92 1.9 17 17.29 2.19
Chairs Shopping 690 35,304 1.95 0.80 553.87 0.0 8 39.56 1.16
Ground
Mounted
PR 584 5,742 10.17 0.62 364.14 1.8 7 36.41 1.20
Chairs Brand Branding 526 4,271 12.32 0.40 209.53 1.6 9 13.97 1.71
Sleeping Chairs Store 381 3,727 10.22 0.61 234.03 1.7 12 10.18 3.15
All Visitors
Dynamic
Remarketing
333 50,460 0.66 0.53 174.93 1.1 2 43.73 0.60
Retractable
Chairs
General 255 2,119 12.03 1.09 279.21 1.2 4 46.54 1.57
Chairs for
resting
General 156 1,382 11.29 0.60 94.25 1.6 0 0.00 0.00
Portable Chairs Bay 145 1,198 12.10 0.47 67.73 1.7 8 4.84 5.52
9. Ad Performance
Clicks Average CPC (AUD) CTR (%) Impressions Cost (AUD) Click Conv. Rate Average Position
Bay Area Chairs
Great Prices on Bay's Most Popular
Chairs. Free Shipping!
www.thechairstore.com.au
831 0.30 11.46 7,250 248.82 2.53 1.4
Dynamically generated headline
Leading Chairs Brands
Free Shipping. Shop Online.
www.thechairstore.com.au
656 0.63 10.68 6,140 410.36 1.37 1.8
Tall Chairs Sale On Now
Biggest Chairs Range & Deals!
Free & Fast Delivery Australia Wide
www.thechairstore.com.au
616 0.70 10.03 6,140 432.86 2.60 1.7
Bay Area Chairs
Low Prices & 100% Free Shipping.
Shop Online For Hill's Clotheslines
www.thechairstore.com.au
534 0.31 9.22 5,789 164.52 1.69 1.5
Chairs in Bay Area
Shop Online for Bay's Most Popular
Chairs. 100% Free Shipping!
www.thechairstore.com.au
470 0.37 12.25 3,837 171.81 2.13 1.6
Dynamically generated headline
Low Prices & 100% Free Shipping.
Leading Brands. All Popular Models
www.thechairstore.com.au
400 0.62 10.80 3,703 246.93 2.00 1.7
Retractable Chairs
Low Prices & 100% Free Shipping.
Huge Range — Inc Bay & Valley.
www.thechairstore.com.au
205 1.05 13.25 1,547 215.19 1.46 1.2
Bay Portable 170
One of the Best Portable Chairs
Available. Great Prices. Shop Now!
www.thechairstore.com.au
123 0.50 11.78 1,044 61.30 6.50 1.8
Designer Chairs
Made specially to suit your taste!
Delivery Included Australia Wide
www.thechairstore.com.au
108 0.63 10.47 1,032 68.20 0.00 1.7
Chairs Now On Sale
Large Range Indoor Outdoor Portable
Free & Fast Delivery Australia Wide
www.thechairstore.com.au
75 0.60 8.97 836 45.37 0.00 2.0