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Digital Marketing Proposal

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ReportGarden’s digital marketing proposal template will provide a complete guide for pitching your services like SEO, PPC, digital content and video marketing, and showcase them with testimonials, deliverables, time-frame etc. This proposal has come up with one-click acceptance feature, pricing table and a sample contract at the end for faster sign-off.

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Digital Marketing Proposal

  1. 1. Sample Digital Marketing Proposal -Prepared by Example Agency for Example Client
  2. 2. Introduction Digital marketing gives businesses of any size access to the mass market at an affordable price and allows truly personalised marketing. Specific benefits of digital marketing include: Global reach Lower cost Trackable, measurable results Personalisation Improved conversion rates Together, all of these aspects of digital marketing have the potential to add up to more sales. About us Since we began in [], we have continued to learn and refine our process as the industry evolves. Along the way we developed advanced quality control and reporting, internal and external continuing education for our staff and a cutting edge content development and marketing team. With over [agency.employee.number] dedicated employees, [] has amongst the largest pool of Internet marketing professionals you will find at an agency. [] is led by an experienced management team, which provides strategic direction and support for the company. Our management team's hands-on approach has led to [] becoming a multiple recipient of numerous “Best Places to Work" awards in []. Sample Global Digital Marketing template
  3. 3. Our Services The following services will be provided as part of the program: Social Media Marketing Search Engine Optimization Pay-Per-Click Advertising (PPC) Email Marketing Content Marketing Affiliate Marketing Display Advertising Online PR We have made the following observations based on your web and social media prescence. Please refer to the document attached with this Proposal for the data. Sample Global Digital Marketing template
  4. 4. Competitive Analysis Web traffic Traffic - We see that competition is way ahead in terms of overall traffic to the website. Engagement levels - Competition has greater engagement levels such as average time spent on page, pager per session, unique visitors, and lower bounce rate. Marketing mix - we are matching in terms of traffic from Direct, SEO, and other sources, but this metrics is not valid since our website traffic in way lower than competition. Display ad networks - Need to launch retargeting campaigns to generate leads, since competition is doing this. Brand perception We see lot of direct traffic, and organic traffic generated is from brand traffic. Brand is established but limited to few audience. Social media prescence Sample Global Digital Marketing template
  5. 5. Sample Global Digital Marketing template
  6. 6. We have observed that your company is active only on Twitter whereas competitors are active on other social media channels such as Facebook and Youtube. SEO audit Good in terms of SEO, but not enough of SEO pages when compared to competition. Top keywords (How are competitors ranking for these?) website analytics website statistics real time analytics web traffic analysis website monitoring tools website user tracking More details on organic keyword traffic in the attached audit document Our Approach Sample Global Digital Marketing template
  7. 7. Lead generation We recommend using Google Adwords, Google Display Networks, and Facebook for paid marketing to pull in the high MRR plan customers. Details on cost per lead is in the attached audit file. Estimated Cost Per Lead through Performance Marketing Cost Per Lead through paid channels Keyword Avg. Monthly Searches (exact match only) Avg. Monthly Searches (broad match only) CPC ($) Clicks Form Fills Cost Per Lead website analytics 8,100 40,500 14 2,025 101 271 website statistics 8,100 40,500 5 2,025 101 95 real time analytics 1,900 9,500 19 475 24 372 web traffic analysis 1,300 6,500 7 325 16 131 website monitoring tools 720 3,600 18 180 9 356 website user tracking 210 1,050 10 53 3 191 Total Expected monthly leads = 254 Average Cost Per Lead = $ 236 Social media Strategy Activation Channel Purpose Facebook Attracts potential employees, and brand promotion LinkedIn Thought Leadership, and prospect engagement Twitter Brand Creation There are a good number of likes for your facebook page. Hence, we'll put in place social media campaigns on facebook immediately. Your social media campaigns on Twitter are quite strong. We will take steps to increase social engagement. Sample Global Digital Marketing template
  8. 8. SEO Strengthen existing keyword rankings by using content Add relevant landing pages to pull in leads (since DA is high) Introduce new keywords and build content around it Work on cleansing backlinks, and fix technical SEO issues Deliverables The Provider will deliver the following items during or at the conclusion of the software development project: 1. 10 landing pages a month 2. 4 blogs a month 3. Activation and Engaging audience on all social channels 4. On page SEO audit, while gathering high authority backlinks 5. Keyword research to identify low hanging fruits 6. Landing Pages/creatives for paid campaigns through Google Adwords, Display Network, Facebook, and other PPC channels 7. A/B testing paid campaigns Estimated Timeline Project Timeline Creating and Publishing Landing pages and Blogs 2 weeks SEO Audit and Keyword Research 2 weeks PPC campaign set-up 1 week A/B testing paid campaigns 1 week Expected Outcomes Sample Global Digital Marketing template
  9. 9. 1. 3X organic traffic in 3 months 2. 250 leads from PPC channels 3. 100K social community in 6 months Testimonials John Doe CEO/Founder [testimonial_company] [sender_company] has been very responsive and available to answer my questions. They proposed aggressive yet realistic goals for [testimonial_company] and an honest outline of expected measurable results. To date, they've been right on target and have delivered what they said they would. From website design and SEO to PPC optimization, these guys are the real deal and true professionals. Item Price Quantity Sub-Total Digital Marketing services contract (One time fee) 100 1 100 Social Media Marketing 200 1 200 Search Engine Optimization 200 1 200 Pay-Per-Click Advertising (PPC) 200 1 200 Email Marketing 100 1 100 Content Marketing 100 1 100 Affiliate Marketing 100 1 100 Display Advertising 100 0 Online PR 100 1 100 monthly retainership fee (fixed) 1 0 monthly retainership fee (variable) 1 0 Total 1100 Sample Global Digital Marketing template
  10. 10. Team team member bio team member bio Terms and conditions The Retainer amount is subject to increment if the Scope of Work or Duration increases beyond the deliverables or expectancy. Client shall notify the in writing one(1) month in advance whenever they would like to discontinue the engagement and vice versa. In case of termination will pay the amount invoiced till the termination date to Any notice given by one party to the other pursuant to this Contract shall be sent to the other party in writing or by fax and confirmed in writing to the other party's specified address. The same has to be acknowledged by the receiver in writing. In cases of dispute, claim & legal action arising out of the contract, the parties shall be subject to the jurisdiction of courts in [agency.state] Sample Global Digital Marketing template
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ReportGarden’s digital marketing proposal template will provide a complete guide for pitching your services like SEO, PPC, digital content and video marketing, and showcase them with testimonials, deliverables, time-frame etc. This proposal has come up with one-click acceptance feature, pricing table and a sample contract at the end for faster sign-off.


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