Welcome to the eighth edition of FutureBrand’s
Country Brand Index.
The Country Brand Index, or CBI, is a preeminent global
study of country brands. We annually measure and rank
global perceptions around the world’s nations—from
their cultures, to their industries, to their economic
vitality and public policy initiatives. The resulting index
is a mix of trend reportage, expert findings, data-rich
analysis and future-positive prediction.
1. Country Brand Index
2012-13
Country Brand Rankings Themes of 2012-13: Tomorrow’s Leading
Leaders at a Glance Country Brands:
The Future 15
4 8 40
The Region Report The Dimensions of Future Forward
a Country Brand
60 69 93