SlideShare una empresa de Scribd logo
1 de 84
B L I T Z S C A L I N G
Book Trailer
You’re probably
familiar with the
prototypical 

Silicon Valley
startup story…
THE
STARTUP
STORY
Discover an incredible opportunity.
Discover an incredible opportunity.
Drop out of college.
Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Set up shop in a humble garage.
Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Set up shop in a humble garage.
Raise money from sage investors.
Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Set up shop in a humble garage.
Raise money from sage investors.
And change the world.
IT’S AN EXCITING AND INSPIRING STORY.
IT’S AN EXCITING AND INSPIRING STORY.
BUT
IT’S AN EXCITING AND INSPIRING STORY.
BUT
IT’S AN EXCITING AND INSPIRING STORY.
INCOMPLETE
BUT
IT’S AN EXCITING AND INSPIRING STORY.
INCOMPLETE MISLEADING
BUT
IT’S AN EXCITING AND INSPIRING STORY.
INCOMPLETE MISLEADING
BUT
Because starting a company 

is only half the story.
THE
STARTUP
STORY
THE
SCALEUP
STORY
Many entrepreneurs try.
Many entrepreneurs try.
Few startups survive.
So when your startup survives, 

it feels like you’ve made it.
So when your startup survives, 

it feels like you’ve made it.
But if your startup develops 

a successful product or service,
So when your startup survives, 

it feels like you’ve made it.
But if your startup develops 

a successful product or service,

you’ll reach a point where there are

more customers than you can serve.
A. Grow the company
B. Turn away customers
What do you do?
C. Cross your fingers
A. Grow the company
B. Turn away customers
What do you do?
C. Cross your fingers
Obviously, you grow the company!
And yet, growing a
company is not so simple.
Because a company 

is a complex system.
Like all complex systems, a
company will react to growth 

in unexpected ways.
Blitzscaling: Book Trailer
So when we talk about
scaling a business,

we’re not just talking 

about growing it.
So when we talk about
scaling a business,

we’re not just talking
about growing it.
We’re talking about
improving its ability to
handle growth.
So…
So…
What is the best strategy 

for scaling a business?
Traditionally, there have been 2 choices…
Traditionally, there have been 2 choices…
Efficient scaling
if you prioritize efficiency
Traditionally, there have been 2 choices…
if you prioritize speedif you prioritize efficiency
Fast scalingEfficient scaling
Traditionally, there have been 2 choices…
But here’s the thing,
But here’s the thing,
both strategies make 

the same assumption…
That you have
about your environment.
CERTAINTY
Predictable costs
Known competitors
Stable markets
But what do you do 

when the world changes?
How do you scale 

in the face of uncertainty?
!
Enter
B L I T Z S C A L I N G
BLITZ•SCALING
To be the first to reach critical scale.
A sudden, all-out effort.
BLITZ•SCALING
BLITZ•SCALING
Improving the ability 

to handle growth.
Blitzscaling is more than
just all-out growth…
Blitzscaling is prioritizing 

speed over efficiency
Blitzscaling is prioritizing 

speed over efficiency
in the face of uncertainty.
What does it mean to prioritize
SPEED over EFFICIENCY?
It means throwing out many of the
normal rules of business.
Careful planning
Cautious investment
Solving all problems
Careful planning
Cautious investment
Solving all problems
may end up being tossed aside in favor of…
Careful planning
Cautious investment
Solving all problems
Rapid guesstimates

Inefficient investment

Letting small fires burn
may end up being tossed aside in favor of…
I’ve often said that
starting a company 

is like…
Jumping off a cliff
Jumping off a cliff 

and assembling a plane
Jumping off a cliff 

and assembling a plane
on the way down.
B L I T Z S C A L I N G
is like…
Assembling that plane faster
Assembling that plane faster
then strapping on and igniting
a set of jet engines,
Assembling that plane faster
then strapping on and igniting
a set of jet engines,
while still building the wings.
IT’S DO OR DIE
IT’S DO OR DIE
with either success or failure
in a remarkably short time.
Gut-wrenching
UNCERTAINTY
Gut-wrenching
UNCERTAINTY
High risk of
FAILURE
Gut-wrenching
UNCERTAINTY
High risk of
FAILURE
Painful
DIFFICULTY
Why would you ever want to pursue
such a risky and unintuitive strategy?
If the prize is big enough,
If the prize is big enough,

and the competition is intense enough,
If the prize is big enough,

and the competition is intense enough,
blitzscaling becomes the
optimal strategy.
Now you know what blitzscaling is…
Prioritizing SPEED
in the face of UNCERTAINTY.
over EFFICIENCY
Now you know what blitzscaling is…
And now you have 3 strategies for scaling…
And now you have 3 strategies for scaling…
Fast 

scaling
Efficient 

scaling Blitzscaling
Well, there’s one more thing 

you should know…
are the new normal.
SPEED and
UNCERTAINTY
Often, the greater risk
for a growing business 

is to move
The world is changing 

faster and faster…
and the only way to thrive is to
accept the inevitability of change.
If you’re willing to
accept the risks
when others aren’t…
and learn how to
navigate those risks
responsibly…
you’ll be able to
move faster
than your competition…
AND RACE TO THE FUTURE.
For anyone who wants
to make better decisions
in an uncertain world
where speed is the
competitive advantage.
Get the book today

Más contenido relacionado

Último

NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 

Último (20)

NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 

Blitzscaling: Book Trailer