https://www.blitzscaling.com/ What is the secret to starting and scaling massively valuable companies? Contrary to the popular narrative, it's not superhuman founders or savvy venture capitalists. Rather, it's that those companies have learned how to blitzscale. Blitzscaling is a specific set of practices for igniting and managing dizzying growth; an accelerated path to the stage in a startup's life-cycle where the most value is created. It prioritizes speed over efficiency in an environment of uncertainty, and allows a company to go from "startup" to "scaleup" at a furious pace that captures the market. Drawing on their experiences scaling startups into billion-dollar businesses, Hoffman and Yeh offer a framework for blitzscaling that can be replicated in any region or industry. Readers will learn how to design business models that support lightning-fast growth, navigate necessary shifts in strategy at each level of scale, and weather the management challenges that arise as their company grows.

1. B L I T Z S C A L I N G
Book Trailer

2. You’re probably
familiar with the
prototypical
Silicon Valley
startup story…
THE
STARTUP
STORY

3. Discover an incredible opportunity.

4. Discover an incredible opportunity.
Drop out of college.

5. Discover an incredible opportunity.
Drop out of college.
Gather a small team.

6. Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Set up shop in a humble garage.

7. Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Set up shop in a humble garage.
Raise money from sage investors.

8. Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Set up shop in a humble garage.
Raise money from sage investors.
And change the world.

9. IT’S AN EXCITING AND INSPIRING STORY.

10. IT’S AN EXCITING AND INSPIRING STORY.
BUT

11. IT’S AN EXCITING AND INSPIRING STORY.
BUT

12. IT’S AN EXCITING AND INSPIRING STORY.
INCOMPLETE
BUT

13. IT’S AN EXCITING AND INSPIRING STORY.
INCOMPLETE MISLEADING
BUT

14. IT’S AN EXCITING AND INSPIRING STORY.
INCOMPLETE MISLEADING
BUT

15. Because starting a company
is only half the story.
THE
STARTUP
STORY
THE
SCALEUP
STORY

16. Many entrepreneurs try.

17. Many entrepreneurs try.
Few startups survive.

18. So when your startup survives,
it feels like you’ve made it.

19. So when your startup survives,
it feels like you’ve made it.
But if your startup develops
a successful product or service,

20. So when your startup survives,
it feels like you’ve made it.
But if your startup develops
a successful product or service,
you’ll reach a point where there are
more customers than you can serve.

21. A. Grow the company
B. Turn away customers
What do you do?
C. Cross your fingers

22. A. Grow the company
B. Turn away customers
What do you do?
C. Cross your fingers

23. Obviously, you grow the company!

24. And yet, growing a
company is not so simple.

25. Because a company
is a complex system.

26. Like all complex systems, a
company will react to growth
in unexpected ways.

28. So when we talk about
scaling a business,
we’re not just talking
about growing it.

29. So when we talk about
scaling a business,
we’re not just talking
about growing it.
We’re talking about
improving its ability to
handle growth.

30. So…

31. So…
What is the best strategy
for scaling a business?

32. Traditionally, there have been 2 choices…

33. Traditionally, there have been 2 choices…

34. Efficient scaling
if you prioritize efficiency
Traditionally, there have been 2 choices…

35. if you prioritize speedif you prioritize efficiency
Fast scalingEfficient scaling
Traditionally, there have been 2 choices…

36. But here’s the thing,

37. But here’s the thing,
both strategies make
the same assumption…

38. That you have
about your environment.
CERTAINTY

39. Predictable costs
Known competitors
Stable markets

40. But what do you do
when the world changes?

41. How do you scale
in the face of uncertainty?
!

42. Enter
B L I T Z S C A L I N G

43. BLITZ•SCALING
To be the first to reach critical scale.

44. A sudden, all-out effort.
BLITZ•SCALING

45. BLITZ•SCALING
Improving the ability
to handle growth.

46. Blitzscaling is more than
just all-out growth…

47. Blitzscaling is prioritizing
speed over efficiency

48. Blitzscaling is prioritizing
speed over efficiency
in the face of uncertainty.

49. What does it mean to prioritize
SPEED over EFFICIENCY?

50. It means throwing out many of the
normal rules of business.

51. Careful planning
Cautious investment
Solving all problems

52. Careful planning
Cautious investment
Solving all problems
may end up being tossed aside in favor of…

53. Careful planning
Cautious investment
Solving all problems
Rapid guesstimates
Inefficient investment
Letting small fires burn
may end up being tossed aside in favor of…

54. I’ve often said that
starting a company
is like…

55. Jumping off a cliff

56. Jumping off a cliff
and assembling a plane

57. Jumping off a cliff
and assembling a plane
on the way down.

58. B L I T Z S C A L I N G
is like…

59. Assembling that plane faster

60. Assembling that plane faster
then strapping on and igniting
a set of jet engines,

61. Assembling that plane faster
then strapping on and igniting
a set of jet engines,
while still building the wings.

62. IT’S DO OR DIE

63. IT’S DO OR DIE
with either success or failure
in a remarkably short time.

64. Gut-wrenching
UNCERTAINTY

65. Gut-wrenching
UNCERTAINTY
High risk of
FAILURE

66. Gut-wrenching
UNCERTAINTY
High risk of
FAILURE
Painful
DIFFICULTY

67. Why would you ever want to pursue
such a risky and unintuitive strategy?

68. If the prize is big enough,

69. If the prize is big enough,
and the competition is intense enough,

70. If the prize is big enough,
and the competition is intense enough,
blitzscaling becomes the
optimal strategy.

71. Now you know what blitzscaling is…

72. Prioritizing SPEED
in the face of UNCERTAINTY.
over EFFICIENCY
Now you know what blitzscaling is…

73. And now you have 3 strategies for scaling…

74. And now you have 3 strategies for scaling…
Fast
scaling
Efficient
scaling Blitzscaling

75. Well, there’s one more thing
you should know…

76. are the new normal.
SPEED and
UNCERTAINTY

77. Often, the greater risk
for a growing business
is to move

78. The world is changing
faster and faster…

79. and the only way to thrive is to
accept the inevitability of change.

80. If you’re willing to
accept the risks
when others aren’t…

81. and learn how to
navigate those risks
responsibly…

82. you’ll be able to
move faster
than your competition…

83. AND RACE TO THE FUTURE.

84. For anyone who wants
to make better decisions
in an uncertain world
where speed is the
competitive advantage.
Get the book today