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PPR ON 
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A 
PRODUCT PROJECT REPORT ON 
ESPECIERO RASAM POWDER 
Prepared by 
Name : Reena John 
Roll no : 91 
Seat no : - 
Class : B.B.A sem-v 
Academic year: 2014-15 
College 
Matushri Virbaima Mahila College of COMMERCE 
MANAGEMENT AND I.T. 
Guided by 
Prof. Dharti Nathwani 
Prof. Kalpesh Radiya 
Submitted to 
Saurashtra University
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DECLARATION 
I undersigned REENA JOHN student of B.B.A SEM- V hereby declare that the 
project report is my own work and has been carried out under the guidance and 
supervision of prof. Dharti Nathwani and prof. Kalpesh Radiya of 
MVM COLLEGE OF COMMERCE, MANAGEMENT AND I.T., RAJKOT 
affiliated to Saurashtra University. 
This work has not been previously submitted to any other university for any 
other examination. 
Date: Signature 
Place: 
Reena John
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PREFACE 
BBA is course in which practical aspect is an important as theoretical 
aspect. The growth of economy is depends upon skilled managers and BBA 
course fulfils this need the practical studies give an idea to the student about 
problem they have to face in future of their managerial life. 
The contribution of small scale industries is 40% in the economic growth rate 
of the country. So, it is essential to understand management and working of 
small scale industries as a student of management. Small scale business has 
been included to create and development entrepreneur skill among the student. 
It is highly essential as a student of management to understand management of 
SSI in MBA The subject entrepreneurship and management of small business 
are included to give student the practical knowledge of the student. Thus we can 
get clear picture that how to manage small scale business and how to avoid 
difficulties in the way. So, I am presenting Business plan on “Especiero Rasam 
Powder”
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ACKNOWLEDGEMENT 
To complete this project many persons have helped me. I am thankful to all who 
have helped me to complete this report. 
Very first, I thank to Saurashtra University to give me such an opportunity. 
Secondly, I would like to thank my college MATUSHRI VIRBAIMA MAHILA 
COLLEGE OF COMMERCE MANAGEMENT AND I.T. to give this 
opportunity to appear such a wonderful project report on Rasam powder. 
My most thank to director MRS. BINA .S .DAVE for giving me permission and 
providing me each and every necessary information. 
Heartily thanks to our PROF. DHARTI NATHWANI and PROF. KALPESH RADIYA 
to guide us in proper way and in such a manner, that we have not felt any 
difficulty during project. 
Last but not least my god my parents and my friends without their motivation, I 
could not able to prepare this project in well format way. 
Date: Signature 
Place: 
Reena John
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General index 
No. Particular Pg no. 
1. General aspects 
2. Technical aspects 
3. Market aspects 
4. Financial aspects 
5. Risk factors 
6. Swot analysis 
7. Future plans 
8. Conclusions 
9. References
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GENERAL ASPECTS
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General aspects 
No. Particular Pg no. 
1. Introduction to SSI 
2. Introduction to PPR 
3. Project at glance 
4. Promoters background 
5. Justification of location 
6. Organization chart 
7. Vision , mission of the company 
8. Basis and presumption 
9. Implementation schedule
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Introduction to SSI 
Since the time of independence, the small-scale sector in India has been a 
major contributor to country’s Gross Domestic Product (GDP). This traditional 
sector in India is considered to have huge growth prospect with its wide range 
of products. With 40 percent share in total industrial output and 35 percent share 
in exports, the small-scale industrial sector in India is acting as Engine of 
Growth in the new millennium. 
Small sector units are those engaged in the manufacture, processing or 
preservation of goods and whose investment in plant and machinery (original 
cost) does not exceed Rs. 3 Crore. These would, inter alia, include units 
engaged in mining or quarrying, servicing and repairing of machinery. In the 
case of ancillary units, the investment in plant and machinery (original cost) 
should also not exceed Rs. 1 Crore to be classified under small-scale industry. 
Small businesses are normally privately owned corporations, partnerships, or 
sole proprietorships. In addition to number of employees, other methods used to 
classify small companies include annual sales (turnover), value of assets and net 
profit (balance sheet), alone or in a mixed definition. 
The details of the items reserved for SSIs are given below: 
Food and allied industries (9) Wood and wood products (9) Paper products (19) 
Plastic products (53) Chemicals and chemical products (7) Natural essential oils 
(2) Organic chemicals, drugs and drug intermediates (33) Other chemicals and 
chemical products (67) Glass and ceramics (27) Mechanical engineering 
excluding transport equipment (137) Electrical machines, appliances & 
apparatus (17) Electronic equipments and components (1) Transport equipment 
boats and truck body building (3) Auto parts components and ancillaries and 
garage equipments (36) Bicycle parts, tricycles and perambulators (41) 
Miscellaneous transport equipment (4) Sports goods (7) Stationery items (13) 
Others (21) 
Small Scale Industries contribute 40% of gross industrial value & provide 
foreign exchange. Small industries are second largest employer in India as it has 
large capacity to absorb man power. Small Scale industries lead to balanced 
regional balance.
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Introduction to PPR 
Rasam is a soup dish especially prepared in South Indian cuisine. It is usually 
very tangy in taste and quite fluid kind of soup. The sourness if the specialty of 
the dish that is added with the help of the various ingredients included in a 
specified proportion. Rasam recipe is popular all over the South India with 
various regional ingredients. The basic recipe as well as variations is also quite 
popular all over the world where South Indian population is existing. Though 
Rasam is a south Indian soup, it is mainly popular in Tamil Nadu, whereas in 
other places it is prepared with different names such as ‘saaru and ‘chaaru’. 
Tomato rasam, lemon as well as parupu rasam are some of the popular recipes 
around the world. 
Rasam is essentially prepared by boiling method. All the ingredients 
including tamarind, tomato puree, lentils and spices are boiled together to make 
a very thin soup. The rasam powder can be prepared with dried spices and 
stored in an air-tight jar for anytime use. The tomatoes can either be used in 
puree form or in chopped pieces. The ginger is also added in chopped form 
along with tamarind. The pineapple rasam is prepared with small pieces of fresh 
tamarind. While making rasam with toor dal, the dal should be soaked in water 
along with spices and coconut. The ingredients are then grinded to a coarse 
paste before boiling. 
Rasam is served as an appetizer in South Indian cuisine. Though it is different 
from sambar, but it is often served with rice just like sambar. In traditional 
South Indian meal, rasam follows the sambar course and followed by the meal 
with curd rice. 
Rasam is a quite healthy dish. The ingredients included in the dish are 
beneficial due to the presence of vitamins and minerals. Lentils are rich in 
proteins where lemon and tomatoes are rich in calcium and vitamin C. 
Tamarind is a good laxative and also helpful in lowering the cholesterol. 
Rich flavor and great taste of these products make these one of the most 
favored selections of clients. These products are widely used by various 
numbers of clients owing to its purity and safe usage. Manufacturer, 
manufacture these products using top quality spices which are sourced from 
certified vendors. Besides, these can be availed in various sized packaging as 
per the requirements of clients.
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Spices from India are going places, with exports on course to top $3 billion 
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by 2016-17. 
Led by creative marketing strategies to ensure high brand recall, spice majors 
are competing with their domestic counterparts through continuous innovations 
in packaging, strength in quality and a strong distribution network. 
Several local companies have also made their presence felt in the international 
market, by following a dual branding strategy to cater to the Indian Diaspora in 
the global market. 
Indian brands bought out by international spice majors, such as MTR, have 
also been straddling both strata. 
Sanjay Sharma, CEO, MTR Foods, told Business Line, “MTR leads the spices 
market in Karnataka and AP. We also export these products across many 
countries, and our popular products are sambar powder, rasam powder and 
puliogare, amongst others.” 
The Indian spices market is pegged at 40,000 crores annually, of which the 
branded segment makes up 15 per cent. 
According to Technopak, the branded space is dominated by national brands 
such as Catch, Everest, Ramdev, among others.
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Project at glance 
Name of the unit Especiero Rasam powder 
Tag line Every house wife’s choice 
Name of promoters Reena John 
Communication 
address 
‘Om’ 9 Geeta nagar, 
Mavdi road, 
Rajkot 
Registration office 
address 
‘Om’ 9 Geeta nagar, 
Mavdi road, 
Rajkot 
Telephone no. 0281-6533312 
Fax no. 0281-3332259 
Form of the 
organization 
Sole-proprietorship 
Size of the unit Small Scale Industry 
Brand name Especiero 
Usage of product Adding taste to food 
SSI registration no. Applied for same 
Number of the 
28 
employees 
Investment 1,19,48,500 
Day off Wednesday 
Sources of finance 25% borrowed loan – 29,87,125 
75% owned capital - 89,61,375 
Investment in 
working capital 
15,88,500 
Investment in fixed 
capital 
1,03,60,000 
Relation with banks ICICI and HDFC bank 
Company’s logo
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Promoter’s Background 
Name Reena John 
Age 26 
Address 12,Sai Flat, 
Yagnik road, 
Rajkot 
Education qualification M.B.A (marketing ) 
Experience 2 years in GANDHI SPICES 
Nature of responsibility Marketing department 
Contribution to unit 30 %
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Justification of location 
Justification of location is where you're planning to put your business. At the 
same time you have to think about the surrounding of the place. If it is worth 
starting up a business in that location. 
Following are the factors affecting location 
1. Availability of market : 
Market plays an important role in the selection of location. Market 
should be near to the industry so; the immediate sale of product is 
possible. It also help in reduction of cost by reducing storing of finished 
goods, avoid the cost of transportation etc. 
2. Availability of labor : 
Without manpower no one can start his or her industry. You have a 
machine but no manpower; you cannot start your industry. So, labor 
should be available at cheap rate. 
3. Availability of transport : 
It is required for assembling of raw material and distribution of finished 
product. So, all type of transportation facility should be available. 
4. Availability of power and water : 
Power and water is pre-requirement of an industry. So, the facility of 
power and water must be sufficient available.
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Organization chart 
BOARD OF DIRECTORS 
MANAGING EXECUTIVE 
MARKETING 
DEPARTMENT 
PRODUCTION 
DEPARTMENT 
FINANCIAL 
DEPARTMENT 
PERSONNEL 
DEPARTMENT 
HEAD OF THE 
DEPARTMENT 
HEAD OF THE 
DEPARTMENT 
HEAD OF THE 
DEPARTMENT 
HEAD OF THE 
DEPARTMENT 
SALES EXECUTIVE 
SUPERVISOR 
AREA SALESMAN 
EMPLOYEE 
WORKERS AUDITORS 
ACCOUNTANTS 
EMPLOYEES
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Vision and mission 
Vision 
 To create an outstanding value for customers 
 To render great service 
 To develop as a great company 
 To provide world class products to the customers 
Mission 
The mission of Especiero Rasam powder is to achieve the total customer 
satisfaction by safely supplying the highest quality products & rendering the 
effectual services possible at the earliest appropriate time.
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Basis and presumption 
The profile is drawn in the basis of following presumption 
Working hours per day 20 hrs 
Working day 300 days 
Total no. of working hours 6000hours 
Working efficiency 80% 
Labor charges As per wage rate 
Rate of interest in fixed and working capital 16% 
Operative period of the project 12 years 
 Value of machinery and equipments is estimated on the basis of 
prevailing cost of market.
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Implementation schedule 
Project implementation will take a period of 10 months from the date of 
approved of the scheme break up of activities with relative time for each activity 
is show below 
Preparation of project report 1 month 
Registration of SSI 9 days 
Financial arrangement 1 month 
Purchase of raw-material 15 days 
Installment of machinery 1 month 
Electrician 1 week 
Recruitment of staff 15 days 
TOTAL 4 month and 25 days 
 I can start my business with maximum time period of 4 to 5 months.
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Technical aspect
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Technical aspects 
No. Particulars Pg no. 
1. Plant layout 
2. Raw material 
3. Machinery and equipment 
4. Suppliers of raw material and 
machinery 
5. Flow chart of production process 
6. Production process 
7. Production capacity 
8. Pollution control and energy 
conservation 
9. Quality control and standard 
10. Wastage management
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MACHINERY AND 
PRODUCTION 
ROOM 
RAW MATERIAL 
ROOM 
GATE 
R O A D 
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Plant layout 
GATE 
POWER 
STATION 
G 
A 
R 
D 
E 
N 
G 
A 
R 
D 
E 
N 
N 
O 
F 
F 
I 
C 
E 
Plant Layout is the physical arrangement of equipment and facilities within a 
Plant. Optimizing the Layout of a Plant can improve productivity, safety and 
quality of Products. Un-necessary efforts of materials handling can be avoided 
when the Plant Layout is optimized. 
• Plant layout techniques apply to the case where several physical means have to 
be located in a certain area, either industrial processes or services. 
• The basic objective is to ensure a smooth flow of work, material, people and 
information. 
• There are probably two levels at which layouts are required. In one, the 
various departments have to be sited, and in other the items of equipment within 
a department need to be located.
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There are 4 types of layout 
1. Process 
2. Product 
3. Hybrid 
4. Fixed position 
Especiero Rasam Powder follows the process layout.
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Raw material 
A material or substance used in the primary production or manufacturing of a 
good. Raw materials are often natural resources such as oil, iron and wood. 
Before being used in the manufacturing process raw materials often are altered 
to be used in different processes. Raw materials are often referred to as 
commodities, which are bought and sold on commodities exchanges around the 
world. 
Following are the material used by BHADRA RASAM POWDERS: 
1. Dry chili powder 
2. Cumin powder 
3. Black pepper 
4. Asafetida
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Machinery and equipments 
Following are the machines and equipments used in BHADRA RASAM 
POWDERS 
Micro pulverizer 
Multi weighing scale 
Plastic bag sealing 
Form fill seal machine 
Hot air drier cabinet, electrically operated with 
temperature control device
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Suppliers of raw material and machinery 
 Address of Machines and Equipment Suppliers: 
1. Rajesh shah , 101/a kothi compound 
Dana pith -6 
2. Nilesh Sharma ,36-b shanti colony 
Dana pith-7 
 Address of raw material Suppliers: 
3. Manoj vikram 
32-d, aji industry 
4. Dhananjay Sharma 
Tirth Street, aji industry 
5. Dhanji Rathod 
Laxmi Vadi, Gidc industry.
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Flow chart of production process 
GRINDING 
CLEANING 
DRYING 
finished goods 
packaging 
quality 
testing
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Production process 
Mechanical or chemical steps used to create an object, usually repeated to 
create multiple units of the same item. Generally involves the use of raw 
materials, machinery and manpower to create a product. 
Process of Especiero Rasam powder is: 
1. Cleaning and Removing stalks and seeds: 
Chilly, asafetida , cumin seeds are purchased in bulk, from outside area, so it 
needs cleaning. First of all, the chilly is to be cleaned and all the dust & dirt is to 
be removed from the rest of the seeds. 
2. Roasting: 
Heat a griddle and cook each one ingredient separately for few minutes. 
3. Grinding: 
Grind them all together in an electric grinder, and then press through a sieve. 
4. Packing: 
This is the final operation of our product and that is packing. In this, the Rasam 
Masala is packed either in some plastic.
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Production capacity 
The total production capacity of the company is 48000units per annum. But on 
the 1st year the production capacities at 75% will be use so as to go with the 
market. Following will give the total idea of the production capacity of the unit. 
Year Production No. of units 
1 75% 20,000 
2 85% 30,000 
3 94% 40,000
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Pollution control and energy conservation 
Modern technologies for water pollution control, water recycle & product 
recovery air pollution control, environmental management system (EMS), 
surface active agents and contamination of water, physical methods for the 
treatment of organic acid bearing wastes, realities of waste cyanide treatment in 
India, biological treatment of aqueous wastes, plastics and generated wastes, 
alginate industry waste a source of biogas, acid charred waste as a resource 
material for highly active adsorbent. 
The project does not create any noise or water pollution. So for as our 
pollution is concerned, the latest shuttle kilns and exhaust fan are settled. 
Our unit has applied for certificate of (SPCB) state pollution control board, as 
our unit having the all standards to get this certificate our unit will not find 
problem in getting this certificate.
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Quality control and standards 
Quality control, or QC for short, is a process by which entities review the 
quality of all factors involved in production. 
Quality control emphasizes testing of products to uncover defects and 
reporting to management who make the decision to allow or deny product 
release, whereas quality assurance attempts to improve and stabilize production 
(and associated processes) to avoid, or at least minimize, issues which led to the 
defect(s) in the first place.[citation needed] For contract work, particularly work 
awarded by government agencies, quality control issues are among the top 
reasons for not renewing a contract. 
Black pepper IS:1778:1982 
Chili powder IS:2445:1984 
Cumin powder IS:2444:1980 
Asafetida IS:1909:1961 
Method of sampling and test of spices IS:1797:1973 
Technique for spices and condiments IS:1877:1973 
Method of test for spices IS:1797:1985
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Wastage management 
The collection, transportation, and disposal of garbage, sewage, and other 
waste products. Waste management encompasses management of all processes 
and resources for proper handling of waste materials, from maintenance of 
waste transport trucks and dumping facilities to compliance with health codes 
and environmental regulations. 
Wastages such bad spice seed are collected in distromed and then it’s dumped 
out of the city.
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Market aspects
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Market aspect 
No. Particular Pg no. 
1. Market potential 
2. Market segmentation 
3. Promotional efforts 
4. Pricing policy 
5. Distribution channel 
6. Competitors
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Market potential 
Domestic market for spice powders / masala powders (blend of various 
spices) is growing at a fast rate. A major quantity of production of spice 
powder originates either in the home scale or cottage level uni ts and is 
distributed all over the country. It is estimated that there are about 1500 
such units in the country. According to available information there are 
about 20-25 large companies producing packed spices are also engaged in 
exports. There are very few companies who have attained national market 
for their products. In majority of the units 50% of the product mix is 
contributed by coriander, chilly and turmeric powders. 
India exports substantial quantity of spices and spice products. The 
demand for any type of masala is directly related to the taste and 
preferences of consumers in the country. However, users go in for various 
types of masala. The preference to use masala is quite high because of its 
inheritance advertisement as stated above. Even existing users have been 
increasing by switching over to the masala. 
At present there are about to 70 to 80 small or big units engaged in the 
manufacturing of the masala with an average capacity of 20,000 to 30,000 
p.m. No food is tasty without spice. We contribute more than 45% in 
market. 
This product is easily acceptable by market because now a day’s all the 
customer want something spicy which add taste to their food.
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Market segmentation 
Market segmentation is a marketing strategy that involves dividing a 
broad target market into subsets of consumers, who have common needs and 
priorities, and then designing and implementing strategies to target them. 
Market segmentation strategies may be used to identify the target customers, 
and provide supporting data for positioning to achieve a marketing plan 
objective. Businesses may develop product differentiation strategies, or an 
undifferentiated approach, involving specific products or product lines 
depending on the specific demand and attributes of the target segment. 
Main bases of segmentation are: 
1. Geographical bases 
2. Demographical bases 
3. Psychographic bases 
4. Behavioral bases 
Especiero segment on the bases of geographical.
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Promotional efforts 
Basically promotion is a attempt to influence and most specifically 
promotion is an element in an organization. Marketing mix that serves to inform 
persuade and remind the marketing of the product and the organization selling it 
in hopes of influencing the recipient feeling, belief or behavior. 
There are five forms of promotions……. 
 Personal selling 
 Advertisement 
 Sales promotion 
 Publicity and public relation 
 Personal selling 
ESPECIERO Rasam Masala has advertised their product in “GUJRAT 
SAMACHAR” news paper.
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Pricing policy 
Method adopted by a firm to set its selling price. It usually depends on the 
firm's average costs, and on the customer's perceived value of the product in 
comparison to his or her perceived value of the competing products. Different 
pricing methods place varying degree of emphasis on selection, estimation, and 
evaluation of costs, comparative analysis, and market situation. See also pricing 
strategy. 
There are 4 type of pricing 
1. Mark-up pricing 
2. Target return pricing 
3. Value base pricing 
4. Going rate pricing 
Especiero have adopted going-rate pricing policy.
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Distribution channel 
Product distribution (or place) is one of the four elements of the marketing 
mix. Distribution is the process of making a product or service available for use 
or consumption by a consumer or business user, using direct means, or using 
indirect means with intermediaries. 
manufacturer 
distributor retailer
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Competitors 
Competitor analysis is an essential component of corporate strategy. It is 
argued that most firms do not conduct this type of analysis systematically 
enough. Instead, many enterprises operate on what is called “informal 
impressions, conjectures, and intuition gained through the tidbits of information 
about competitors every manager continually receives.” As a result, traditional 
environmental scanning places many firms at risk of dangerous competitive 
blind spots due to a lack of robust competitor analysis. 
Our competitors are 
1. Eastern Rasam powder
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2. Nirapara Rasam powder 
3. Aachi Rasam powder (Tamil nadu )
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FINANCIAL FACTORS
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Financial aspects 
No. Particular Pg no. 
A. Total fixed assets 
B. Total working capital 
C. Total investment 
D. Sources of capital 
E. Loan repayment schedule 
F. Depreciation on fixed assets 
G. Production and sales of finished goods (in 
units) 
H. Stock of raw material 
I. Total fixed cost 
J. Total variable cost 
K. Total cost 
L. Breakeven point (in units) 
M. Breakeven point (in rs) 
N. Table of sales 
O. Table of fixed cost 
P. Table of variable cost 
Q. Trading a/c (for 3 years) 
R. Profit and loss a/c (for 3 year) 
S. Balance sheet (for 3 year ) 
T. Cost sheet 
U. Statement of profitability
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A. Total fixed assets 
(A-1) Land and building 
Particulars Amount rs. 
1 Land 80,00,000 
2 Land developing and fencing 2,00,000 
3 Factory building 3,40,000 
4 Office buildin0g 2,00,000 
5 Storage house 80,000 
6 Bore well 50,000 
7 Water tank 20,000 
8 Main gate 50,000 
9 Watchman’s cabin 30,000 
10 Lavatories 30,000 
90,00,000 
Total (A-1) 
(A-2) Plant and machinery 
Name Of Machinery Amount Rs. 
Grinder machine 2,00,000 
Cleaning 2,50,000 
Form fill seal machine 1,50,000 
Total (A-2) 6,00,000
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(A-3) Preliminary expenses 
Particulars Amount rs. 
1 Consultancy fees 50,000 
2 Project report preparation fees 40,000 
3 Legal expenses of company formation 50,000 
4 Interest during construction period 60,000 
Total (a-2) 2,00,000 
(A-4)Furniture 
Particulars Quantity Rate per 
unit 
Rs. 
Amount rs. 
1 Ordinary tables 10 1,000 10,000 
2 Computer tables 5 1,000 5,000 
3 Chairs 50 1,00 5,000 
4 Sofa sets 2 12,500 25,000 
5 Fans 30 4,00 12,000 
6 Lights 20 2,00 4,000 
7 Doors 10 1,000 10,000 
8 Windows 20 5,00 10,000 
9 CCTV cameras 6 1,500 9,000 
10 Air-conditioners 2 30,000 60,000 
11 Refrigerators 2 10,000 20,000 
12 Delivery van 3 1,00,000 3,00,000 
13 computers 5 20,000 1,00,000 
Total (A-4) 5,60,000
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Total fixed assets 
Particulars Amount rs. 
1 Land and building 90,00,000 
2 Plant and machinery 6,00,000 
3 Preliminary expenses 2,00,000 
4 Furniture 5,60,000 
1,03,60,000 
Total
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ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
47 
B. Total working capital 
(B-1)Raw material (MONTHLY) : 
No. Raw material Qty (kg) Rate per kg Amount 
Spices 50 200 10,000 
1,20,000 
(B-2) Salary and wages 
Particulars Number of 
person 
Amount per 
month rs. 
Total amount 
rs. 
1. General manager 2 20,000 40,000 
2. Factory manager 3 12,000 36,000 
3. Export manager 1 10,000 10,000 
4. Supervisors 2 8,000 16,000 
5. Clerk-cum cashier 5 5,000 25,000 
6. Helpers 2 4,000 8,000 
7. Foremen 1 5,000 5,000 
8. Sweeper 2 3,000 6,000 
9. Computer operator 5 3,000 15,000 
10. Mechanic 3 2,000 6,000 
11. Salesman 1 3,000 3,000 
12. Storekeeper 1 2000 2000 
13. Peon 2 2500 5000 
14. Lab technician 1 2500 2500 
Total (B-2) 1,79,500 
21,54,000
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
48 
(B-3) Utilities 
Particulars Amount per month rs. 
1. Power 50,000 
2. Fuel 20,000 
3. Water 10,000 
4. Oil and grease 10,000 
70,000 
Total (B-4) 8,40,000 
(B-4) Other expenses 
Particulars Amount per month 
rs. 
1. Postage and stationery 2,000 
2. Telephone charges 3,000 
3. Transport charges 50,000 
4. Advertisement expenses 50,000 
5. Insurance 20,000 
6. Repairs and maintenance 5,000 
7. Selling expenses 20,000 
8. Other sundry expenses 10,000 
1,60,000 
Total (B-4) 19,20,000
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
49 
Total working capital per month 
Particulars Amount per 
month rs. 
1. Raw materials 1,20,000 
2. Salary and wages 1,79,500 
3. Utilities 70,000 
4. Other expenses 1,60,000 
Total working capital per month 5,29,500 
* 3 months 
Total working capital for 3 months 15,88,500 
C. Total investment 
Particulars Amount rs. 
1. Total fixed assets 1,03,60,000 
2. Total working capital 15,88,500 
Total investments 1,19,48,500
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
50 
D. Sources of capital 
total investment 
owned capital borrowed capital 
(75%) (25%) 
89,61,375 29,87,125 
1,19,48,500 
Particulars Amount rs. 
1. Owned capital (75%) 89,61,375 
2. Borrowed capital (25%) 29,87,125 
Total capital 1,19,48,500
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
51 
E. Loan repayment schedule 
Year Opening balance Interest @ 12% Closing balance 
1. 1,19,48,500 14,33,820 1,07,53,650 
2. 1,07,53,650 12,90,438 95,58,800 
3. 95,58,800 11,47,056 83,63,950 
4. 83,63,950 10,03,674 71,69,100 
5. 71,69,100 8,60,292 59,74,250 
6. 59,74,250 7,16,910 47,79,400 
7. 47,79,400 5,73,528 35,84,550 
8 35,84,550 4,30,146 23,89,700 
9. 23,89,700 2,86,764 11,94,850 
10. 11,94,850 1,43,382 ------ 
F. Depreciation on fixed assets 
Name of the asset Rate of depreciation 
1. Land and building 10% 
2. Plant and machinery 15% 
3. Furniture (excluding computers) 10% 
4. Computers 60% 
Table of depreciation for 3 years 
YEAR-1 
No Asset Opening 
balance rs. 
Depreciation 
rs. 
Closing 
balance rs. 
1. Land and building 90,00,000 9,00,000 81,00,000 
2. Plant and machinery 6,00,000 90,000 51,00,000 
3. Furniture 4,60,000 46,000 4,14,000
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
52 
4. computers 1,00,000 60,000 40,000 
YEAR – 2 
No Asset Opening 
balance rs. 
Depreciation 
rs. 
Closing 
balance rs. 
1. Land and building 81,00,000 8,10,000 72,90,000 
2. Plant and machinery 51,00,000 7,65,000 43,35,000 
3. Furniture 4,14,000 41,400 3,72,600 
4. computers 40,000 24,000 16,000 
YEAR – 3 
No Asset Opening 
balance rs. 
Depreciation 
rs. 
Closing 
balance rs. 
1. Land and building 72,90,000 7,29,000 65,61,000 
2. Plant and machinery 43,35,000 6,50,250 36,84,750 
3. Furniture 3,72,600 37,260 3,35,340 
4. Computers 16,000 9600 6400 
G. Estimated production and sales (IN UNITS) 
Year Opening 
stock 
Production Sales Closing stock 
1. ----- 20,000 18,000 2,000 
2. 2,000 30,000 28,800 3,200 
3. 3,200 40,000 38,880 4,320 
H. Stock of Raw Material (IN UNITS) 
Particulars Year 1 Year 2 Year 3 
Opening stock ----- 5,000 10,000 
Add: purchases 25,000 35,000 45,000 
Less: consumption 25,000 30,000 40,000 
= closing stock 5,000 10,000 15,000
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
53 
I. Total Fixed Expenses 
No. Particulars Amount rs. 
1. Salary and wages (60%) 12,92,400 
2. Utilities (50%) 4,20,000 
3. Other expenses (70%) 13,44,000 
Total 30,56,400 
1. Fixed cost per unit = Total Fixed Cost 
Production at 100% capacity 
= 30,56,000 
40,000 
= 76.4 per unit
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
54 
J. Total variable cost 
No. Particulars Amount rs. 
1. Raw materials (100%) 1,20,000 
2. Salary and wages (40%) 8,61,600 
3. Utilities (50%) 4,20,000 
4. Other expenses (30%) 5,76,000 
Total 19,77,600 
2. Variable cost per unit = total variable cost 
Production at 100% capacity 
= 19, 77,600 
40,000 
= 49.44 
K. Total cost 
Total cost = total fixed cost + total variable cost 
= 30,56,400 + 19,77,600 
= 50,34,000 
Total cost per unit = total cost
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
55 
Production at 100% capacity 
= 50,34,000 
40,000 
= 125.85 
L. Break-even point ( in units ) 
BEP (in units) = total fixed expenses 
S – V 
= 30,56,400 
40 – 49.44 
= 30,56,400 
9.44 
= 3,23,771 
M. Break-even points ( in rs. ) 
BEP (in rs.) = BEP in units * selling price per unit rs. 
= 3,23,771*40 
= 1,29,58,840
PPR ON 
ESPECIERO RASAM POWDER 
No. Particulars Year 1 
(50%) 
1. Salary and wages 
6,46,200 9,69,300 12,92,400 
2. Utilities (50%) 2,10,000 3,15,000 4,20,000 
3. Other expenses (70%) 6,72,000 10,08,000 13,44,000 
Total 15,28,200 22,92,300 30,56,400 
MVMC, RAJKOT 
| 
Year 3 
(100%) 
56 
N. Table of sales 
Year Production 
capacity 
Sales(in units) Selling 
units 
Total 
Rs. 
1. 50% 18,000 300 54,00,000 
2. 75% 28,800 300 86,40,000 
3. 100% 38,880 300 1,16,64,000 
O. Table of fixed expenses 
Year 2 
(75%) 
P. Table of variable expenses 
(60%) 
No. Particular Year 1 
(50%) 
Year 2 
(75%) 
Year 3 
(100%) 
1. Raw material (100%) 60,000 90,000 1,20,000 
2. Salary – wages (40%) 4,30,800 6,46,200 8,61,600 
3. Utilities (50%) 2,10,000 3,15,000 4,20,000 
4. Other expenses (30%) 2,88,000 4,32,000 5,76,000 
Total 9,88,000 14,83,200 19,77,600
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
57 
Q. FINAL A/CS (FOR 3 YEAR ) 
Year - 1 
Trading a/c of 1st year 
Dr. Cr. 
Particular Amt (rs) Particular Amt (rs) 
opening stock Sales 
Raw material -- Cash (40%) 2,88,000 
Finished goods -- Credit (60%) 4,32,000 54,00,000 
Purchase of raw 
60,000 
material 
Salary /wages 4,30,800 Closing stock 
Utilities 2,10,000 Raw material 10,00,000 
Finished goods8,00,000 18,00,000 
Gross profit 64,99,200 
Total 72,00,000 Total 72,00,000
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
58 
Profit and loss a/c of 1st year 
Dr Cr 
Particular Amt (Rs.) Particular Amt (rs.) 
Salary/wages 6,46,200 Gross profit 64,99,200 
Utilities 2,10,000 
Other expenses 
t- o – 6,72,000 
t- p – 2,88,000 9,60,000 
Depreciation 
Land and building 9,00,000 
Plant and machinery 90,000 
Furniture 46,000 
Computer 60,000 
Provision for tax 4,78,649 
Interest on bank loan 14,33,820 
Interest in capital 5,37,683 
Preliminary expense 20,000 
Net profit 11,16,848 
Total 64,99,200 Total 64,99,200
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
59 
Balance sheet of 1st year 
Liabilities Amt (rs.) Assets Amt (rs.) 
Owned capital 89,61,375 Land and building 
Add: i.o.c 5,37,683 Opening balance 90,00,000 
Add: net profit 11,16,848 Less: depri 9.00,000 81,00,000 
= closing stock 
1,06,15,906 
Plant and machinery 
12% bank loan 1,19,48,500 Opening bal 6,00,000 
o/s interest on loan 1,07,53,650 Less: depri 90,000 51,00,000 
Creditors 60,000 
b/p - 36,000 24,000 Furniture 
Provision for tax 4,78,649 Opening bal 4,60,000 
Bank o/d 52,63,457 Less: depri 46,000 4,14,000 
Computer 
Opening bal 1,00,000 
Less: depri 60,000 40,000 
Debtors 2,59,200 
b/r - 51,840 2,07,360 
Preliminary exp 2,00,000 
Less: W/O 20,000 1,80,000 
Total 
3,38,20,705 
Total 
3,38,20,705
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
60 
Year -2 
Trading a/c of 2nd year 
Dr. Cr. 
Particular Amt (rs) Particular Amt (rs) 
opening stock Sales 
Raw material 
Cash (40%) 34,56,000 
10,00,000 
Finished goods 
8,00,000 
18,00,000 Credit (60%) 51,84,000 86,40,000 
Purchase of raw 
material 
90,000 
Salary /wages 6,46,200 Closing stock 
Utilities 3,15,000 Raw material 20,00,000 
Finished goods 12,00,000 32,00,000 
Gross profit 89,88,800 
Total 1,18,40,000 Total 
1,18,40,000
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
61 
Profit and loss a/c for 2nd year 
Dr. Cr. 
Particular Amt (Rs.) Particular Amt (rs.) 
Salary/wages 9,69,300 Gross profit 89,88,800 
Utilities 3,15,000 
Other expenses 
T -o 10,08,000 
T -p 4,32,000 14,40,000 
Depreciation 
Land and building 8,10,000 
Plant and 
7,65,000 
machinery 
Furniture 41,400 
Computer 24,000 
Provision for tax 4,47,504 
Interest on bank 
loan 
12,90,438 
Interest on capital 5,37,683 
Preliminary 
20,000 
expenses 
Net profit 23,28,475 
Total 89,88,800 Total 89,88,800
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
62 
Balance sheet 2nd year 
Liabilities Amt (rs.) Assets Amt (rs.) 
Owned capital 1,06,15,906 Land and building 
Add: i.o.c 5,37,683 Opening balance 81,00,000 
Add: net profit 89,88,800 Less: depri 8,10,000 72,90,000 
= closing stock 
2,01,42,389 
Plant and machinery 
12% bank loan 95,58,800 Opening bal 51,00,000 
o/s interest on loan 83,63,950 Less: depri 7,65,000 4 3,35,000 
Creditors 90,000 
b/p -54,000 36,000 Furniture 
Provision for tax 4,47,504 Opening bal 4,14,000 
Less: depri 41,400 3,72,600 
Computer 
Opening bal 40,000 
Less: depri 24,000 16,000 
Debtors 31,10,400 
b/r - 6,22,080 24,88,320 
Preliminary exp 2,00,000 
Less: W/O 20,000 1,80,000 
Cash in hand 2,38,66,723 
Total 
3,85,48,643 
Total 1,46,81,920
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
63 
Year -3 
Trading a/c for 3rd year 
Dr. cr. 
Particular Amt (rs) Particular Amt (rs) 
opening stock Sales 
Raw material 20,00,000 Cash (40%) 46,65,600 
Finished goods12,00,000 32,00,000 Credit (60%) 69,98,400 1,16,64,000 
Purchase of raw material 1,20,000 
Salary /wages 8,61,600 Closing stock 
Utilities 4,20,000 Raw material 45,00,000 
Finished goods 16,00,000 61,00,000 
Gross profit 1,31,63,000 
Total 1,77,64,000 Total 1,77,64,000
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
64 
Profit and loss a/c for 3rd year 
Dr. cr. 
Particular Amt (Rs.) Particular Amt (rs.) 
Salary/wages 12,92,400 Gross profit 1,31,63,000 
Utilities 4,20,000 
Other expenses 
table – o 13,44,000 
Table – p 5,76,000 
Depreciation 
Land and building 7,29,000 
Plant and 
6,50,250 
machinery 
Furniture 37,260 
Computer 9600 
Provision for tax 19,19,925 
Interest on bank 
11,47,056 
loan 
Interest on capital 5,37,683 
Preliminary 
20,000 
expenses 
Net profit 44,79,826 
Total 1,31,63,000 Total 1,31,63,000
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
65 
Balance sheet for 3rd year 
Liabilities Amt (rs.) Assets Amt (rs.) 
Owned capital 2,01,42,389 Land and building 
Add: i.o.c 5,37,683 Opening balance 72,90,000 
Add: net profit 44,79,826 Less: depri 7,29,000 65,61,000 
= closing stock 2,51,59,898 
Plant and machinery 
12% bank loan 95,58,800 Opening bal 43,35,000 
o/s interest on loan 83,63,950 Less: depri 6,50,250 36,84,750 
Creditors 72,000 
b/p - 14,400 57,600 Furniture 
Provision for tax 19,19,925 Opening bal 3,72,600 
Less: depri 37,260 3,35,340 
Computer 
Opening bal 16,000 
Less: depri 9,600 7,000 
Debtors 41,69,040 
b/r - 8,33,808 33,35,232 
Preliminary exp 2,00,000 
Less: W/O - 20,000 1,80,000 
Cash in hand 3,09,56,851 
Total 4,50,60,173 Total 4,50,60,173
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
66 
Cost sheet 
Particular Year-1 Year-2 Year-3 
Opening stock of raw 
material 
--- 10,00,000 20,00,000 
Add: purchase of raw 
material 
60,000 90,000 1,20,000 
= 60,000 10,90,000 21,20,000 
Less: closing stock 18,00,000 32,00,000 61,00,000 
= consumption of raw 
-17,40,000 -21,10,000 - 39,80,000 
material 
Add: salary and wages 4,30,800 6,46,200 12,92,400 
Add: utilities 2,10,000 3,15,000 4,20,000 
= prime cost -10,99,200 -11,48,800 -22,67,600 
Add: utilities 2,10,000 3,15,000 4,20,000 
= factory cost - 8,89,200 -8,33,800 -18,47,600 
Add: salary and wages 6,46,200 9,69,300 12,92,400 
Add: other expenses 6,72,000 10,08,000 13,44,000 
= office cost 4,29,000 11,43,500 7,88,800 
Opening stock of finished 
--- 8,00,000 12,00,000 
goods 
Less: closing stock of 
finished goods 
8,00,000 12,00,000 16,00,000 
= cost of product - 3,71,000 31,43,500 35,88,800 
Add: other expenses 2,88,000 4,32,000 5,76,000 
= total cost 83,000 35,75,500 41,64,800 
Add: profit 53,17,000 50,64,500 89,98,200 
= sales 54,00,000 86,40,000 1,31,63,000
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
67 
Statement of profitability 
Particular Year 1 Year 2 Year 3 
Sales 54,00,000 86,40,000 1,31,63,000 
-Variable expenses 9,88,000 14,83,200 19,77,600 
Contribution 44,12,000 71,56,800 1,11,85,400 
-Fixed Expenses 15,28,200 22,92,300 30,56,400 
EBDIT 29,83,800 48,64,500 81,29,000 
-Depreciation 9,00,000 8,10,000 7,29,000 
EBIT 20,83,800 40,54,500 74,00,000 
-int. on loan and i.o.c 19,71,503 18,28,121 16,84,739 
EBT 1,12,297 22,26,379 57,15,261 
Taxes 30% of EBT 33,689 6,67,914 17,14,578 
Profit after tax 78,608 15,58,464 40,00,683
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
68 
Risk Factors
PPR ON 
ESPECIERO RASAM POWDER 
1. Changes in government policies may affect the profitability of the 
MVMC, RAJKOT 
| 
69 
firm, for e.g. Government gives subsidies to the farmer etc. 
2. The intensity of competition may increase which may not be 
favorable for this business. 
3. My industry depends on agricultural product, and agricultural product 
depends on rain, rain is not certain, indirectly demand of my product is 
not certain. 
4. Price of my product is not fixed of all time, so demand is also 
uncertain.
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
70 
SWOT Analysis
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
71 
S – STRENGTH: Harmonious and cordial relationship among employees 
: Favorable premises for transportation 
W – Weakness: Storage of masala 
O – Opportunities: now-a-days pizza market is very growing so it is good for 
company to earn profit and good image in the market 
T- Threat: future increase in cost of raw material
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
72 
Future plans
PPR ON 
ESPECIERO RASAM POWDER 
Today’s market is full of competition, in today business, if there is no change 
MVMC, RAJKOT 
| 
73 
in product, we will not survive in the market for longtime. 
1. So my future plan is to export more and more number of packets. 
2. Now at the initial stage my industries are not able to produce in bulk, so 
in future I will introduce new machinery to my company for bulk 
production.
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
74 
Conclusion
PPR ON 
ESPECIERO RASAM POWDER 
As such we as a citizen of India having some responsibility to uplift the 
economic level and also make the life more and more compatible. 
In view of above all information which can have the best way to get 
comfort in the life of all household work. In earlier time, Rasam Masala is being 
prepared at home and it is consider as time consuming & wastage of energy. 
But now with the introducing the readymade Rasam Masala now it is easily to 
bake the Rasam Masala whenever you want to eat. 
Thus, we are feeling great pleasure to make the product in front of you 
and so expecting move response from market& trying to satisfying the 
prospecting customer. 
MVMC, RAJKOT 
| 
75
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
76 
References
PPR ON 
ESPECIERO RASAM POWDER 
MVMC, RAJKOT 
| 
77 
No. book name / website author name edition 
1. www.businessdictionary.com 
2. www.wikipedia.com 
3. Marketing Management DR. R.B.Rudani Revised Edition-2012

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Especiero Rasam Powder Project Report

  • 1. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 1
  • 2. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 2 A PRODUCT PROJECT REPORT ON ESPECIERO RASAM POWDER Prepared by Name : Reena John Roll no : 91 Seat no : - Class : B.B.A sem-v Academic year: 2014-15 College Matushri Virbaima Mahila College of COMMERCE MANAGEMENT AND I.T. Guided by Prof. Dharti Nathwani Prof. Kalpesh Radiya Submitted to Saurashtra University
  • 3. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 3
  • 4. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 4 DECLARATION I undersigned REENA JOHN student of B.B.A SEM- V hereby declare that the project report is my own work and has been carried out under the guidance and supervision of prof. Dharti Nathwani and prof. Kalpesh Radiya of MVM COLLEGE OF COMMERCE, MANAGEMENT AND I.T., RAJKOT affiliated to Saurashtra University. This work has not been previously submitted to any other university for any other examination. Date: Signature Place: Reena John
  • 5. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 5 PREFACE BBA is course in which practical aspect is an important as theoretical aspect. The growth of economy is depends upon skilled managers and BBA course fulfils this need the practical studies give an idea to the student about problem they have to face in future of their managerial life. The contribution of small scale industries is 40% in the economic growth rate of the country. So, it is essential to understand management and working of small scale industries as a student of management. Small scale business has been included to create and development entrepreneur skill among the student. It is highly essential as a student of management to understand management of SSI in MBA The subject entrepreneurship and management of small business are included to give student the practical knowledge of the student. Thus we can get clear picture that how to manage small scale business and how to avoid difficulties in the way. So, I am presenting Business plan on “Especiero Rasam Powder”
  • 6. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 6 ACKNOWLEDGEMENT To complete this project many persons have helped me. I am thankful to all who have helped me to complete this report. Very first, I thank to Saurashtra University to give me such an opportunity. Secondly, I would like to thank my college MATUSHRI VIRBAIMA MAHILA COLLEGE OF COMMERCE MANAGEMENT AND I.T. to give this opportunity to appear such a wonderful project report on Rasam powder. My most thank to director MRS. BINA .S .DAVE for giving me permission and providing me each and every necessary information. Heartily thanks to our PROF. DHARTI NATHWANI and PROF. KALPESH RADIYA to guide us in proper way and in such a manner, that we have not felt any difficulty during project. Last but not least my god my parents and my friends without their motivation, I could not able to prepare this project in well format way. Date: Signature Place: Reena John
  • 7. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 7 General index No. Particular Pg no. 1. General aspects 2. Technical aspects 3. Market aspects 4. Financial aspects 5. Risk factors 6. Swot analysis 7. Future plans 8. Conclusions 9. References
  • 8. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 8 GENERAL ASPECTS
  • 9. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 9 General aspects No. Particular Pg no. 1. Introduction to SSI 2. Introduction to PPR 3. Project at glance 4. Promoters background 5. Justification of location 6. Organization chart 7. Vision , mission of the company 8. Basis and presumption 9. Implementation schedule
  • 10. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 10 Introduction to SSI Since the time of independence, the small-scale sector in India has been a major contributor to country’s Gross Domestic Product (GDP). This traditional sector in India is considered to have huge growth prospect with its wide range of products. With 40 percent share in total industrial output and 35 percent share in exports, the small-scale industrial sector in India is acting as Engine of Growth in the new millennium. Small sector units are those engaged in the manufacture, processing or preservation of goods and whose investment in plant and machinery (original cost) does not exceed Rs. 3 Crore. These would, inter alia, include units engaged in mining or quarrying, servicing and repairing of machinery. In the case of ancillary units, the investment in plant and machinery (original cost) should also not exceed Rs. 1 Crore to be classified under small-scale industry. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. In addition to number of employees, other methods used to classify small companies include annual sales (turnover), value of assets and net profit (balance sheet), alone or in a mixed definition. The details of the items reserved for SSIs are given below: Food and allied industries (9) Wood and wood products (9) Paper products (19) Plastic products (53) Chemicals and chemical products (7) Natural essential oils (2) Organic chemicals, drugs and drug intermediates (33) Other chemicals and chemical products (67) Glass and ceramics (27) Mechanical engineering excluding transport equipment (137) Electrical machines, appliances & apparatus (17) Electronic equipments and components (1) Transport equipment boats and truck body building (3) Auto parts components and ancillaries and garage equipments (36) Bicycle parts, tricycles and perambulators (41) Miscellaneous transport equipment (4) Sports goods (7) Stationery items (13) Others (21) Small Scale Industries contribute 40% of gross industrial value & provide foreign exchange. Small industries are second largest employer in India as it has large capacity to absorb man power. Small Scale industries lead to balanced regional balance.
  • 11. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 11 Introduction to PPR Rasam is a soup dish especially prepared in South Indian cuisine. It is usually very tangy in taste and quite fluid kind of soup. The sourness if the specialty of the dish that is added with the help of the various ingredients included in a specified proportion. Rasam recipe is popular all over the South India with various regional ingredients. The basic recipe as well as variations is also quite popular all over the world where South Indian population is existing. Though Rasam is a south Indian soup, it is mainly popular in Tamil Nadu, whereas in other places it is prepared with different names such as ‘saaru and ‘chaaru’. Tomato rasam, lemon as well as parupu rasam are some of the popular recipes around the world. Rasam is essentially prepared by boiling method. All the ingredients including tamarind, tomato puree, lentils and spices are boiled together to make a very thin soup. The rasam powder can be prepared with dried spices and stored in an air-tight jar for anytime use. The tomatoes can either be used in puree form or in chopped pieces. The ginger is also added in chopped form along with tamarind. The pineapple rasam is prepared with small pieces of fresh tamarind. While making rasam with toor dal, the dal should be soaked in water along with spices and coconut. The ingredients are then grinded to a coarse paste before boiling. Rasam is served as an appetizer in South Indian cuisine. Though it is different from sambar, but it is often served with rice just like sambar. In traditional South Indian meal, rasam follows the sambar course and followed by the meal with curd rice. Rasam is a quite healthy dish. The ingredients included in the dish are beneficial due to the presence of vitamins and minerals. Lentils are rich in proteins where lemon and tomatoes are rich in calcium and vitamin C. Tamarind is a good laxative and also helpful in lowering the cholesterol. Rich flavor and great taste of these products make these one of the most favored selections of clients. These products are widely used by various numbers of clients owing to its purity and safe usage. Manufacturer, manufacture these products using top quality spices which are sourced from certified vendors. Besides, these can be availed in various sized packaging as per the requirements of clients.
  • 12. PPR ON ESPECIERO RASAM POWDER Spices from India are going places, with exports on course to top $3 billion MVMC, RAJKOT | 12 by 2016-17. Led by creative marketing strategies to ensure high brand recall, spice majors are competing with their domestic counterparts through continuous innovations in packaging, strength in quality and a strong distribution network. Several local companies have also made their presence felt in the international market, by following a dual branding strategy to cater to the Indian Diaspora in the global market. Indian brands bought out by international spice majors, such as MTR, have also been straddling both strata. Sanjay Sharma, CEO, MTR Foods, told Business Line, “MTR leads the spices market in Karnataka and AP. We also export these products across many countries, and our popular products are sambar powder, rasam powder and puliogare, amongst others.” The Indian spices market is pegged at 40,000 crores annually, of which the branded segment makes up 15 per cent. According to Technopak, the branded space is dominated by national brands such as Catch, Everest, Ramdev, among others.
  • 13. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 13 Project at glance Name of the unit Especiero Rasam powder Tag line Every house wife’s choice Name of promoters Reena John Communication address ‘Om’ 9 Geeta nagar, Mavdi road, Rajkot Registration office address ‘Om’ 9 Geeta nagar, Mavdi road, Rajkot Telephone no. 0281-6533312 Fax no. 0281-3332259 Form of the organization Sole-proprietorship Size of the unit Small Scale Industry Brand name Especiero Usage of product Adding taste to food SSI registration no. Applied for same Number of the 28 employees Investment 1,19,48,500 Day off Wednesday Sources of finance 25% borrowed loan – 29,87,125 75% owned capital - 89,61,375 Investment in working capital 15,88,500 Investment in fixed capital 1,03,60,000 Relation with banks ICICI and HDFC bank Company’s logo
  • 14. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 14 Promoter’s Background Name Reena John Age 26 Address 12,Sai Flat, Yagnik road, Rajkot Education qualification M.B.A (marketing ) Experience 2 years in GANDHI SPICES Nature of responsibility Marketing department Contribution to unit 30 %
  • 15. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 15 Justification of location Justification of location is where you're planning to put your business. At the same time you have to think about the surrounding of the place. If it is worth starting up a business in that location. Following are the factors affecting location 1. Availability of market : Market plays an important role in the selection of location. Market should be near to the industry so; the immediate sale of product is possible. It also help in reduction of cost by reducing storing of finished goods, avoid the cost of transportation etc. 2. Availability of labor : Without manpower no one can start his or her industry. You have a machine but no manpower; you cannot start your industry. So, labor should be available at cheap rate. 3. Availability of transport : It is required for assembling of raw material and distribution of finished product. So, all type of transportation facility should be available. 4. Availability of power and water : Power and water is pre-requirement of an industry. So, the facility of power and water must be sufficient available.
  • 16. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 16 Organization chart BOARD OF DIRECTORS MANAGING EXECUTIVE MARKETING DEPARTMENT PRODUCTION DEPARTMENT FINANCIAL DEPARTMENT PERSONNEL DEPARTMENT HEAD OF THE DEPARTMENT HEAD OF THE DEPARTMENT HEAD OF THE DEPARTMENT HEAD OF THE DEPARTMENT SALES EXECUTIVE SUPERVISOR AREA SALESMAN EMPLOYEE WORKERS AUDITORS ACCOUNTANTS EMPLOYEES
  • 17. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 17 Vision and mission Vision  To create an outstanding value for customers  To render great service  To develop as a great company  To provide world class products to the customers Mission The mission of Especiero Rasam powder is to achieve the total customer satisfaction by safely supplying the highest quality products & rendering the effectual services possible at the earliest appropriate time.
  • 18. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 18 Basis and presumption The profile is drawn in the basis of following presumption Working hours per day 20 hrs Working day 300 days Total no. of working hours 6000hours Working efficiency 80% Labor charges As per wage rate Rate of interest in fixed and working capital 16% Operative period of the project 12 years  Value of machinery and equipments is estimated on the basis of prevailing cost of market.
  • 19. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 19 Implementation schedule Project implementation will take a period of 10 months from the date of approved of the scheme break up of activities with relative time for each activity is show below Preparation of project report 1 month Registration of SSI 9 days Financial arrangement 1 month Purchase of raw-material 15 days Installment of machinery 1 month Electrician 1 week Recruitment of staff 15 days TOTAL 4 month and 25 days  I can start my business with maximum time period of 4 to 5 months.
  • 20. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 20 Technical aspect
  • 21. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 21 Technical aspects No. Particulars Pg no. 1. Plant layout 2. Raw material 3. Machinery and equipment 4. Suppliers of raw material and machinery 5. Flow chart of production process 6. Production process 7. Production capacity 8. Pollution control and energy conservation 9. Quality control and standard 10. Wastage management
  • 22. PPR ON ESPECIERO RASAM POWDER MACHINERY AND PRODUCTION ROOM RAW MATERIAL ROOM GATE R O A D MVMC, RAJKOT | 22 Plant layout GATE POWER STATION G A R D E N G A R D E N N O F F I C E Plant Layout is the physical arrangement of equipment and facilities within a Plant. Optimizing the Layout of a Plant can improve productivity, safety and quality of Products. Un-necessary efforts of materials handling can be avoided when the Plant Layout is optimized. • Plant layout techniques apply to the case where several physical means have to be located in a certain area, either industrial processes or services. • The basic objective is to ensure a smooth flow of work, material, people and information. • There are probably two levels at which layouts are required. In one, the various departments have to be sited, and in other the items of equipment within a department need to be located.
  • 23. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 23 There are 4 types of layout 1. Process 2. Product 3. Hybrid 4. Fixed position Especiero Rasam Powder follows the process layout.
  • 24. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 24 Raw material A material or substance used in the primary production or manufacturing of a good. Raw materials are often natural resources such as oil, iron and wood. Before being used in the manufacturing process raw materials often are altered to be used in different processes. Raw materials are often referred to as commodities, which are bought and sold on commodities exchanges around the world. Following are the material used by BHADRA RASAM POWDERS: 1. Dry chili powder 2. Cumin powder 3. Black pepper 4. Asafetida
  • 25. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 25 Machinery and equipments Following are the machines and equipments used in BHADRA RASAM POWDERS Micro pulverizer Multi weighing scale Plastic bag sealing Form fill seal machine Hot air drier cabinet, electrically operated with temperature control device
  • 26. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 26 Suppliers of raw material and machinery  Address of Machines and Equipment Suppliers: 1. Rajesh shah , 101/a kothi compound Dana pith -6 2. Nilesh Sharma ,36-b shanti colony Dana pith-7  Address of raw material Suppliers: 3. Manoj vikram 32-d, aji industry 4. Dhananjay Sharma Tirth Street, aji industry 5. Dhanji Rathod Laxmi Vadi, Gidc industry.
  • 27. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 27 Flow chart of production process GRINDING CLEANING DRYING finished goods packaging quality testing
  • 28. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 28 Production process Mechanical or chemical steps used to create an object, usually repeated to create multiple units of the same item. Generally involves the use of raw materials, machinery and manpower to create a product. Process of Especiero Rasam powder is: 1. Cleaning and Removing stalks and seeds: Chilly, asafetida , cumin seeds are purchased in bulk, from outside area, so it needs cleaning. First of all, the chilly is to be cleaned and all the dust & dirt is to be removed from the rest of the seeds. 2. Roasting: Heat a griddle and cook each one ingredient separately for few minutes. 3. Grinding: Grind them all together in an electric grinder, and then press through a sieve. 4. Packing: This is the final operation of our product and that is packing. In this, the Rasam Masala is packed either in some plastic.
  • 29. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 29 Production capacity The total production capacity of the company is 48000units per annum. But on the 1st year the production capacities at 75% will be use so as to go with the market. Following will give the total idea of the production capacity of the unit. Year Production No. of units 1 75% 20,000 2 85% 30,000 3 94% 40,000
  • 30. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 30 Pollution control and energy conservation Modern technologies for water pollution control, water recycle & product recovery air pollution control, environmental management system (EMS), surface active agents and contamination of water, physical methods for the treatment of organic acid bearing wastes, realities of waste cyanide treatment in India, biological treatment of aqueous wastes, plastics and generated wastes, alginate industry waste a source of biogas, acid charred waste as a resource material for highly active adsorbent. The project does not create any noise or water pollution. So for as our pollution is concerned, the latest shuttle kilns and exhaust fan are settled. Our unit has applied for certificate of (SPCB) state pollution control board, as our unit having the all standards to get this certificate our unit will not find problem in getting this certificate.
  • 31. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 31 Quality control and standards Quality control, or QC for short, is a process by which entities review the quality of all factors involved in production. Quality control emphasizes testing of products to uncover defects and reporting to management who make the decision to allow or deny product release, whereas quality assurance attempts to improve and stabilize production (and associated processes) to avoid, or at least minimize, issues which led to the defect(s) in the first place.[citation needed] For contract work, particularly work awarded by government agencies, quality control issues are among the top reasons for not renewing a contract. Black pepper IS:1778:1982 Chili powder IS:2445:1984 Cumin powder IS:2444:1980 Asafetida IS:1909:1961 Method of sampling and test of spices IS:1797:1973 Technique for spices and condiments IS:1877:1973 Method of test for spices IS:1797:1985
  • 32. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 32 Wastage management The collection, transportation, and disposal of garbage, sewage, and other waste products. Waste management encompasses management of all processes and resources for proper handling of waste materials, from maintenance of waste transport trucks and dumping facilities to compliance with health codes and environmental regulations. Wastages such bad spice seed are collected in distromed and then it’s dumped out of the city.
  • 33. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 33 Market aspects
  • 34. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 34 Market aspect No. Particular Pg no. 1. Market potential 2. Market segmentation 3. Promotional efforts 4. Pricing policy 5. Distribution channel 6. Competitors
  • 35. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 35 Market potential Domestic market for spice powders / masala powders (blend of various spices) is growing at a fast rate. A major quantity of production of spice powder originates either in the home scale or cottage level uni ts and is distributed all over the country. It is estimated that there are about 1500 such units in the country. According to available information there are about 20-25 large companies producing packed spices are also engaged in exports. There are very few companies who have attained national market for their products. In majority of the units 50% of the product mix is contributed by coriander, chilly and turmeric powders. India exports substantial quantity of spices and spice products. The demand for any type of masala is directly related to the taste and preferences of consumers in the country. However, users go in for various types of masala. The preference to use masala is quite high because of its inheritance advertisement as stated above. Even existing users have been increasing by switching over to the masala. At present there are about to 70 to 80 small or big units engaged in the manufacturing of the masala with an average capacity of 20,000 to 30,000 p.m. No food is tasty without spice. We contribute more than 45% in market. This product is easily acceptable by market because now a day’s all the customer want something spicy which add taste to their food.
  • 36. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 36 Market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers, who have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment. Main bases of segmentation are: 1. Geographical bases 2. Demographical bases 3. Psychographic bases 4. Behavioral bases Especiero segment on the bases of geographical.
  • 37. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 37 Promotional efforts Basically promotion is a attempt to influence and most specifically promotion is an element in an organization. Marketing mix that serves to inform persuade and remind the marketing of the product and the organization selling it in hopes of influencing the recipient feeling, belief or behavior. There are five forms of promotions…….  Personal selling  Advertisement  Sales promotion  Publicity and public relation  Personal selling ESPECIERO Rasam Masala has advertised their product in “GUJRAT SAMACHAR” news paper.
  • 38. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 38 Pricing policy Method adopted by a firm to set its selling price. It usually depends on the firm's average costs, and on the customer's perceived value of the product in comparison to his or her perceived value of the competing products. Different pricing methods place varying degree of emphasis on selection, estimation, and evaluation of costs, comparative analysis, and market situation. See also pricing strategy. There are 4 type of pricing 1. Mark-up pricing 2. Target return pricing 3. Value base pricing 4. Going rate pricing Especiero have adopted going-rate pricing policy.
  • 39. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 39 Distribution channel Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. manufacturer distributor retailer
  • 40. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 40 Competitors Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, traditional environmental scanning places many firms at risk of dangerous competitive blind spots due to a lack of robust competitor analysis. Our competitors are 1. Eastern Rasam powder
  • 41. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 41 2. Nirapara Rasam powder 3. Aachi Rasam powder (Tamil nadu )
  • 42. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 42 FINANCIAL FACTORS
  • 43. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 43 Financial aspects No. Particular Pg no. A. Total fixed assets B. Total working capital C. Total investment D. Sources of capital E. Loan repayment schedule F. Depreciation on fixed assets G. Production and sales of finished goods (in units) H. Stock of raw material I. Total fixed cost J. Total variable cost K. Total cost L. Breakeven point (in units) M. Breakeven point (in rs) N. Table of sales O. Table of fixed cost P. Table of variable cost Q. Trading a/c (for 3 years) R. Profit and loss a/c (for 3 year) S. Balance sheet (for 3 year ) T. Cost sheet U. Statement of profitability
  • 44. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 44 A. Total fixed assets (A-1) Land and building Particulars Amount rs. 1 Land 80,00,000 2 Land developing and fencing 2,00,000 3 Factory building 3,40,000 4 Office buildin0g 2,00,000 5 Storage house 80,000 6 Bore well 50,000 7 Water tank 20,000 8 Main gate 50,000 9 Watchman’s cabin 30,000 10 Lavatories 30,000 90,00,000 Total (A-1) (A-2) Plant and machinery Name Of Machinery Amount Rs. Grinder machine 2,00,000 Cleaning 2,50,000 Form fill seal machine 1,50,000 Total (A-2) 6,00,000
  • 45. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 45 (A-3) Preliminary expenses Particulars Amount rs. 1 Consultancy fees 50,000 2 Project report preparation fees 40,000 3 Legal expenses of company formation 50,000 4 Interest during construction period 60,000 Total (a-2) 2,00,000 (A-4)Furniture Particulars Quantity Rate per unit Rs. Amount rs. 1 Ordinary tables 10 1,000 10,000 2 Computer tables 5 1,000 5,000 3 Chairs 50 1,00 5,000 4 Sofa sets 2 12,500 25,000 5 Fans 30 4,00 12,000 6 Lights 20 2,00 4,000 7 Doors 10 1,000 10,000 8 Windows 20 5,00 10,000 9 CCTV cameras 6 1,500 9,000 10 Air-conditioners 2 30,000 60,000 11 Refrigerators 2 10,000 20,000 12 Delivery van 3 1,00,000 3,00,000 13 computers 5 20,000 1,00,000 Total (A-4) 5,60,000
  • 46. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 46 Total fixed assets Particulars Amount rs. 1 Land and building 90,00,000 2 Plant and machinery 6,00,000 3 Preliminary expenses 2,00,000 4 Furniture 5,60,000 1,03,60,000 Total
  • 47. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 47 B. Total working capital (B-1)Raw material (MONTHLY) : No. Raw material Qty (kg) Rate per kg Amount Spices 50 200 10,000 1,20,000 (B-2) Salary and wages Particulars Number of person Amount per month rs. Total amount rs. 1. General manager 2 20,000 40,000 2. Factory manager 3 12,000 36,000 3. Export manager 1 10,000 10,000 4. Supervisors 2 8,000 16,000 5. Clerk-cum cashier 5 5,000 25,000 6. Helpers 2 4,000 8,000 7. Foremen 1 5,000 5,000 8. Sweeper 2 3,000 6,000 9. Computer operator 5 3,000 15,000 10. Mechanic 3 2,000 6,000 11. Salesman 1 3,000 3,000 12. Storekeeper 1 2000 2000 13. Peon 2 2500 5000 14. Lab technician 1 2500 2500 Total (B-2) 1,79,500 21,54,000
  • 48. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 48 (B-3) Utilities Particulars Amount per month rs. 1. Power 50,000 2. Fuel 20,000 3. Water 10,000 4. Oil and grease 10,000 70,000 Total (B-4) 8,40,000 (B-4) Other expenses Particulars Amount per month rs. 1. Postage and stationery 2,000 2. Telephone charges 3,000 3. Transport charges 50,000 4. Advertisement expenses 50,000 5. Insurance 20,000 6. Repairs and maintenance 5,000 7. Selling expenses 20,000 8. Other sundry expenses 10,000 1,60,000 Total (B-4) 19,20,000
  • 49. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 49 Total working capital per month Particulars Amount per month rs. 1. Raw materials 1,20,000 2. Salary and wages 1,79,500 3. Utilities 70,000 4. Other expenses 1,60,000 Total working capital per month 5,29,500 * 3 months Total working capital for 3 months 15,88,500 C. Total investment Particulars Amount rs. 1. Total fixed assets 1,03,60,000 2. Total working capital 15,88,500 Total investments 1,19,48,500
  • 50. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 50 D. Sources of capital total investment owned capital borrowed capital (75%) (25%) 89,61,375 29,87,125 1,19,48,500 Particulars Amount rs. 1. Owned capital (75%) 89,61,375 2. Borrowed capital (25%) 29,87,125 Total capital 1,19,48,500
  • 51. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 51 E. Loan repayment schedule Year Opening balance Interest @ 12% Closing balance 1. 1,19,48,500 14,33,820 1,07,53,650 2. 1,07,53,650 12,90,438 95,58,800 3. 95,58,800 11,47,056 83,63,950 4. 83,63,950 10,03,674 71,69,100 5. 71,69,100 8,60,292 59,74,250 6. 59,74,250 7,16,910 47,79,400 7. 47,79,400 5,73,528 35,84,550 8 35,84,550 4,30,146 23,89,700 9. 23,89,700 2,86,764 11,94,850 10. 11,94,850 1,43,382 ------ F. Depreciation on fixed assets Name of the asset Rate of depreciation 1. Land and building 10% 2. Plant and machinery 15% 3. Furniture (excluding computers) 10% 4. Computers 60% Table of depreciation for 3 years YEAR-1 No Asset Opening balance rs. Depreciation rs. Closing balance rs. 1. Land and building 90,00,000 9,00,000 81,00,000 2. Plant and machinery 6,00,000 90,000 51,00,000 3. Furniture 4,60,000 46,000 4,14,000
  • 52. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 52 4. computers 1,00,000 60,000 40,000 YEAR – 2 No Asset Opening balance rs. Depreciation rs. Closing balance rs. 1. Land and building 81,00,000 8,10,000 72,90,000 2. Plant and machinery 51,00,000 7,65,000 43,35,000 3. Furniture 4,14,000 41,400 3,72,600 4. computers 40,000 24,000 16,000 YEAR – 3 No Asset Opening balance rs. Depreciation rs. Closing balance rs. 1. Land and building 72,90,000 7,29,000 65,61,000 2. Plant and machinery 43,35,000 6,50,250 36,84,750 3. Furniture 3,72,600 37,260 3,35,340 4. Computers 16,000 9600 6400 G. Estimated production and sales (IN UNITS) Year Opening stock Production Sales Closing stock 1. ----- 20,000 18,000 2,000 2. 2,000 30,000 28,800 3,200 3. 3,200 40,000 38,880 4,320 H. Stock of Raw Material (IN UNITS) Particulars Year 1 Year 2 Year 3 Opening stock ----- 5,000 10,000 Add: purchases 25,000 35,000 45,000 Less: consumption 25,000 30,000 40,000 = closing stock 5,000 10,000 15,000
  • 53. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 53 I. Total Fixed Expenses No. Particulars Amount rs. 1. Salary and wages (60%) 12,92,400 2. Utilities (50%) 4,20,000 3. Other expenses (70%) 13,44,000 Total 30,56,400 1. Fixed cost per unit = Total Fixed Cost Production at 100% capacity = 30,56,000 40,000 = 76.4 per unit
  • 54. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 54 J. Total variable cost No. Particulars Amount rs. 1. Raw materials (100%) 1,20,000 2. Salary and wages (40%) 8,61,600 3. Utilities (50%) 4,20,000 4. Other expenses (30%) 5,76,000 Total 19,77,600 2. Variable cost per unit = total variable cost Production at 100% capacity = 19, 77,600 40,000 = 49.44 K. Total cost Total cost = total fixed cost + total variable cost = 30,56,400 + 19,77,600 = 50,34,000 Total cost per unit = total cost
  • 55. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 55 Production at 100% capacity = 50,34,000 40,000 = 125.85 L. Break-even point ( in units ) BEP (in units) = total fixed expenses S – V = 30,56,400 40 – 49.44 = 30,56,400 9.44 = 3,23,771 M. Break-even points ( in rs. ) BEP (in rs.) = BEP in units * selling price per unit rs. = 3,23,771*40 = 1,29,58,840
  • 56. PPR ON ESPECIERO RASAM POWDER No. Particulars Year 1 (50%) 1. Salary and wages 6,46,200 9,69,300 12,92,400 2. Utilities (50%) 2,10,000 3,15,000 4,20,000 3. Other expenses (70%) 6,72,000 10,08,000 13,44,000 Total 15,28,200 22,92,300 30,56,400 MVMC, RAJKOT | Year 3 (100%) 56 N. Table of sales Year Production capacity Sales(in units) Selling units Total Rs. 1. 50% 18,000 300 54,00,000 2. 75% 28,800 300 86,40,000 3. 100% 38,880 300 1,16,64,000 O. Table of fixed expenses Year 2 (75%) P. Table of variable expenses (60%) No. Particular Year 1 (50%) Year 2 (75%) Year 3 (100%) 1. Raw material (100%) 60,000 90,000 1,20,000 2. Salary – wages (40%) 4,30,800 6,46,200 8,61,600 3. Utilities (50%) 2,10,000 3,15,000 4,20,000 4. Other expenses (30%) 2,88,000 4,32,000 5,76,000 Total 9,88,000 14,83,200 19,77,600
  • 57. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 57 Q. FINAL A/CS (FOR 3 YEAR ) Year - 1 Trading a/c of 1st year Dr. Cr. Particular Amt (rs) Particular Amt (rs) opening stock Sales Raw material -- Cash (40%) 2,88,000 Finished goods -- Credit (60%) 4,32,000 54,00,000 Purchase of raw 60,000 material Salary /wages 4,30,800 Closing stock Utilities 2,10,000 Raw material 10,00,000 Finished goods8,00,000 18,00,000 Gross profit 64,99,200 Total 72,00,000 Total 72,00,000
  • 58. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 58 Profit and loss a/c of 1st year Dr Cr Particular Amt (Rs.) Particular Amt (rs.) Salary/wages 6,46,200 Gross profit 64,99,200 Utilities 2,10,000 Other expenses t- o – 6,72,000 t- p – 2,88,000 9,60,000 Depreciation Land and building 9,00,000 Plant and machinery 90,000 Furniture 46,000 Computer 60,000 Provision for tax 4,78,649 Interest on bank loan 14,33,820 Interest in capital 5,37,683 Preliminary expense 20,000 Net profit 11,16,848 Total 64,99,200 Total 64,99,200
  • 59. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 59 Balance sheet of 1st year Liabilities Amt (rs.) Assets Amt (rs.) Owned capital 89,61,375 Land and building Add: i.o.c 5,37,683 Opening balance 90,00,000 Add: net profit 11,16,848 Less: depri 9.00,000 81,00,000 = closing stock 1,06,15,906 Plant and machinery 12% bank loan 1,19,48,500 Opening bal 6,00,000 o/s interest on loan 1,07,53,650 Less: depri 90,000 51,00,000 Creditors 60,000 b/p - 36,000 24,000 Furniture Provision for tax 4,78,649 Opening bal 4,60,000 Bank o/d 52,63,457 Less: depri 46,000 4,14,000 Computer Opening bal 1,00,000 Less: depri 60,000 40,000 Debtors 2,59,200 b/r - 51,840 2,07,360 Preliminary exp 2,00,000 Less: W/O 20,000 1,80,000 Total 3,38,20,705 Total 3,38,20,705
  • 60. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 60 Year -2 Trading a/c of 2nd year Dr. Cr. Particular Amt (rs) Particular Amt (rs) opening stock Sales Raw material Cash (40%) 34,56,000 10,00,000 Finished goods 8,00,000 18,00,000 Credit (60%) 51,84,000 86,40,000 Purchase of raw material 90,000 Salary /wages 6,46,200 Closing stock Utilities 3,15,000 Raw material 20,00,000 Finished goods 12,00,000 32,00,000 Gross profit 89,88,800 Total 1,18,40,000 Total 1,18,40,000
  • 61. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 61 Profit and loss a/c for 2nd year Dr. Cr. Particular Amt (Rs.) Particular Amt (rs.) Salary/wages 9,69,300 Gross profit 89,88,800 Utilities 3,15,000 Other expenses T -o 10,08,000 T -p 4,32,000 14,40,000 Depreciation Land and building 8,10,000 Plant and 7,65,000 machinery Furniture 41,400 Computer 24,000 Provision for tax 4,47,504 Interest on bank loan 12,90,438 Interest on capital 5,37,683 Preliminary 20,000 expenses Net profit 23,28,475 Total 89,88,800 Total 89,88,800
  • 62. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 62 Balance sheet 2nd year Liabilities Amt (rs.) Assets Amt (rs.) Owned capital 1,06,15,906 Land and building Add: i.o.c 5,37,683 Opening balance 81,00,000 Add: net profit 89,88,800 Less: depri 8,10,000 72,90,000 = closing stock 2,01,42,389 Plant and machinery 12% bank loan 95,58,800 Opening bal 51,00,000 o/s interest on loan 83,63,950 Less: depri 7,65,000 4 3,35,000 Creditors 90,000 b/p -54,000 36,000 Furniture Provision for tax 4,47,504 Opening bal 4,14,000 Less: depri 41,400 3,72,600 Computer Opening bal 40,000 Less: depri 24,000 16,000 Debtors 31,10,400 b/r - 6,22,080 24,88,320 Preliminary exp 2,00,000 Less: W/O 20,000 1,80,000 Cash in hand 2,38,66,723 Total 3,85,48,643 Total 1,46,81,920
  • 63. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 63 Year -3 Trading a/c for 3rd year Dr. cr. Particular Amt (rs) Particular Amt (rs) opening stock Sales Raw material 20,00,000 Cash (40%) 46,65,600 Finished goods12,00,000 32,00,000 Credit (60%) 69,98,400 1,16,64,000 Purchase of raw material 1,20,000 Salary /wages 8,61,600 Closing stock Utilities 4,20,000 Raw material 45,00,000 Finished goods 16,00,000 61,00,000 Gross profit 1,31,63,000 Total 1,77,64,000 Total 1,77,64,000
  • 64. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 64 Profit and loss a/c for 3rd year Dr. cr. Particular Amt (Rs.) Particular Amt (rs.) Salary/wages 12,92,400 Gross profit 1,31,63,000 Utilities 4,20,000 Other expenses table – o 13,44,000 Table – p 5,76,000 Depreciation Land and building 7,29,000 Plant and 6,50,250 machinery Furniture 37,260 Computer 9600 Provision for tax 19,19,925 Interest on bank 11,47,056 loan Interest on capital 5,37,683 Preliminary 20,000 expenses Net profit 44,79,826 Total 1,31,63,000 Total 1,31,63,000
  • 65. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 65 Balance sheet for 3rd year Liabilities Amt (rs.) Assets Amt (rs.) Owned capital 2,01,42,389 Land and building Add: i.o.c 5,37,683 Opening balance 72,90,000 Add: net profit 44,79,826 Less: depri 7,29,000 65,61,000 = closing stock 2,51,59,898 Plant and machinery 12% bank loan 95,58,800 Opening bal 43,35,000 o/s interest on loan 83,63,950 Less: depri 6,50,250 36,84,750 Creditors 72,000 b/p - 14,400 57,600 Furniture Provision for tax 19,19,925 Opening bal 3,72,600 Less: depri 37,260 3,35,340 Computer Opening bal 16,000 Less: depri 9,600 7,000 Debtors 41,69,040 b/r - 8,33,808 33,35,232 Preliminary exp 2,00,000 Less: W/O - 20,000 1,80,000 Cash in hand 3,09,56,851 Total 4,50,60,173 Total 4,50,60,173
  • 66. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 66 Cost sheet Particular Year-1 Year-2 Year-3 Opening stock of raw material --- 10,00,000 20,00,000 Add: purchase of raw material 60,000 90,000 1,20,000 = 60,000 10,90,000 21,20,000 Less: closing stock 18,00,000 32,00,000 61,00,000 = consumption of raw -17,40,000 -21,10,000 - 39,80,000 material Add: salary and wages 4,30,800 6,46,200 12,92,400 Add: utilities 2,10,000 3,15,000 4,20,000 = prime cost -10,99,200 -11,48,800 -22,67,600 Add: utilities 2,10,000 3,15,000 4,20,000 = factory cost - 8,89,200 -8,33,800 -18,47,600 Add: salary and wages 6,46,200 9,69,300 12,92,400 Add: other expenses 6,72,000 10,08,000 13,44,000 = office cost 4,29,000 11,43,500 7,88,800 Opening stock of finished --- 8,00,000 12,00,000 goods Less: closing stock of finished goods 8,00,000 12,00,000 16,00,000 = cost of product - 3,71,000 31,43,500 35,88,800 Add: other expenses 2,88,000 4,32,000 5,76,000 = total cost 83,000 35,75,500 41,64,800 Add: profit 53,17,000 50,64,500 89,98,200 = sales 54,00,000 86,40,000 1,31,63,000
  • 67. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 67 Statement of profitability Particular Year 1 Year 2 Year 3 Sales 54,00,000 86,40,000 1,31,63,000 -Variable expenses 9,88,000 14,83,200 19,77,600 Contribution 44,12,000 71,56,800 1,11,85,400 -Fixed Expenses 15,28,200 22,92,300 30,56,400 EBDIT 29,83,800 48,64,500 81,29,000 -Depreciation 9,00,000 8,10,000 7,29,000 EBIT 20,83,800 40,54,500 74,00,000 -int. on loan and i.o.c 19,71,503 18,28,121 16,84,739 EBT 1,12,297 22,26,379 57,15,261 Taxes 30% of EBT 33,689 6,67,914 17,14,578 Profit after tax 78,608 15,58,464 40,00,683
  • 68. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 68 Risk Factors
  • 69. PPR ON ESPECIERO RASAM POWDER 1. Changes in government policies may affect the profitability of the MVMC, RAJKOT | 69 firm, for e.g. Government gives subsidies to the farmer etc. 2. The intensity of competition may increase which may not be favorable for this business. 3. My industry depends on agricultural product, and agricultural product depends on rain, rain is not certain, indirectly demand of my product is not certain. 4. Price of my product is not fixed of all time, so demand is also uncertain.
  • 70. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 70 SWOT Analysis
  • 71. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 71 S – STRENGTH: Harmonious and cordial relationship among employees : Favorable premises for transportation W – Weakness: Storage of masala O – Opportunities: now-a-days pizza market is very growing so it is good for company to earn profit and good image in the market T- Threat: future increase in cost of raw material
  • 72. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 72 Future plans
  • 73. PPR ON ESPECIERO RASAM POWDER Today’s market is full of competition, in today business, if there is no change MVMC, RAJKOT | 73 in product, we will not survive in the market for longtime. 1. So my future plan is to export more and more number of packets. 2. Now at the initial stage my industries are not able to produce in bulk, so in future I will introduce new machinery to my company for bulk production.
  • 74. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 74 Conclusion
  • 75. PPR ON ESPECIERO RASAM POWDER As such we as a citizen of India having some responsibility to uplift the economic level and also make the life more and more compatible. In view of above all information which can have the best way to get comfort in the life of all household work. In earlier time, Rasam Masala is being prepared at home and it is consider as time consuming & wastage of energy. But now with the introducing the readymade Rasam Masala now it is easily to bake the Rasam Masala whenever you want to eat. Thus, we are feeling great pleasure to make the product in front of you and so expecting move response from market& trying to satisfying the prospecting customer. MVMC, RAJKOT | 75
  • 76. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 76 References
  • 77. PPR ON ESPECIERO RASAM POWDER MVMC, RAJKOT | 77 No. book name / website author name edition 1. www.businessdictionary.com 2. www.wikipedia.com 3. Marketing Management DR. R.B.Rudani Revised Edition-2012