20 Facts You Need to Know About Teen Consumers
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Teen consumers in the US represent over $200 billion in annual spending. They spend much of their time online and on mobile devices, with 95% online and 75% accessing the internet from mobile. Teens spend an average of 10 hours and 45 minutes online each day, with 25% logging into social media over 10 times daily. Teens prefer to shop at their favorite stores online, with 70% shopping online and 50% shopping exclusively online. They have an average allowance of $780 yearly, with 78% having over $50 in monthly purchasing power.
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20 Facts You Need to Know About Teen Consumers
- 1. 20 Facts you need to know about teen consumers
- 2. The Purchase Power of Teenage Consumers 35.6 Million U.S. teens represent over $200 Billion of annual spending Power. They spend their time online on mobile devices, sharing interest with friends, and have their own unique spending and saving habits. * Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts!
- 3. u.s. e-commerce sales * Forrester Research!
- 4. E-commerce sales trajectory According to Forrester Inc., Online consumers will increase their spending 62% by 2016
- 5. U.s. m-commerce sales B B B B B B * eMarketer!
- 6. Tablet user growth by age * Monetate!
- 7. Your teen consumer online 95% of teens are online * Pew Research!
- 8. Your teen consumer online 75% of teens access the internet from mobile devices * Pew Research!
- 9. Your teen consumer online 8-18 year olds spend 10 hours and 45 minutes everyday online * Edudemic!
- 10. Your teen consumer online 25% of teens log into social media 10+ times everyday * Edudemic!
- 11. What social networks are hot with teen consumers?
- 14. where do teen consumers shop?
- 15. Your teen consumer on e-commerce 79% of females & 76% of males shop online * Statista!
- 16. Your teen consumer on e-commerce 70% of teens prefer to shop at their favorite stores online * Piper Jaffray Companies!
- 17. Your teen consumer on e-commerce 50% of youth prefer to shop exclusively online * Piper Jaffray Companies!
- 18. how do teen consumers spend?
- 19. Your teen consumer spending Average allowance yearly is $780 * The American Institute of CPAs!
- 20. Your teen consumer spending 78% of teens have more than $50 in monthly purchasing power * Piper Jaffray Companies!
- 21. 41% of girls ages 13 – 18 bought 10+ items of clothing in the past 6 months *Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !
- 22. 57% of teens said they are saving for apparel *Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !
- 23. $11.8 B was reported in friendly fraud, 1 in 4 merchants experience friendly fraud * 2013 Lexis Nexis “True Cost of Fraud” Study & Stores Magazine September 2013 “Dealing with Friendly Fraud!
- 24. Only 50% of parents have installed parental controls For their kids online interactions, but 72% worry that their kids will reveal too much online. * Edudemic!
- 25. If you have any questions contact ReadyPulse : contact@readypulse.com Readypulse.com @readypulse