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Fundamental of typography

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Anatomy of letterforms
Evolution of letterforms & type classifications
Type terminology typefaces, type styles & type families
Measurements of type
Line spacing
Letter spacing and word spacing
Working with large bodies of type
Alignment for large bodies of type
Choosing and using a typeface

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Fundamental of typography

  1. 1. AGENDA • Anatomy of letterforms • Evolution of letterforms & type classifications • Type terminology typefaces, type styles & type families • Measurements of type • Line spacing • Letter spacing and word spacing • Working with large bodies of type • Alignment for large bodies of type • Choosing and using a typeface
  2. 2. ANATOMY OF LETTERFORMS
  3. 3. ANATOMY OF LETTERFORMS
  4. 4. ANATOMY OF LETTERFORMS
  5. 5. ANATOMY OF LETTERFORMS
  6. 6. ANATOMY OF LETTERFORMS
  7. 7. ANATOMY OF LETTERFORMS
  8. 8. ANATOMY OF LETTERFORMS
  9. 9. EVOLUTION OF LETTERFORMS & TYPE CLASSIFICATIONS
  10. 10. EVOLUTION OF LETTERFORMS & TYPE CLASSIFICATIONS
  11. 11. TYPE TERMINOLOGY TYPEFACES, TYPE STYLES & TYPE FAMILIES
  12. 12. TYPE TERMINOLOGY TYPEFACES
  13. 13. TYPE STYLES & TYPE FAMILIES
  14. 14. MEASUREMENTS OF TYPE
  15. 15. MEASUREMENTS OF TYPE
  16. 16. LINE SPACING
  17. 17. LETTER SPACING AND WORD SPACING
  18. 18. LETTER SPACING AND WORD SPACING
  19. 19. LETTER SPACING AND WORD SPACING
  20. 20. WORKING WITH LARGE BODIES OF TYPE Legibility is one letter of the alphabet can be distinct from other letter of the alphabet. Readability is how other letter interact with other letter to compose a word in the page. The font should be readable not to small not to big. The typeface shouldn't be fun or heavy , we should not see heavy weight in the text, use something classic . A serif type face is easy to read , but a studies say the sans serif is much better to be read. Garamond and Time new roman, consider the reader to choose the right font. Visualting light space or white space is a good way of layout, so the eye can take a rest.
  21. 21. ALIGNMENT FOR LARGE BODIES OF TYPE FLRR - Flush Left Ragged Right FRRL - Flush Right Ragged Left Centered (ragged edge on booth side) Justified (never use it for a bodies text, use it for headline) reason: lots of rivers
  22. 22. ALIGNMENT FOR LARGE BODIES OF TYPE Justified (never use it for a bodies text, use it for headline) reason: lots of rivers
  23. 23. CHOOSING AND USING A TYPEFACE Age, Sex, Cultural background, If we have an old or young maybe we have to use large type face something easy to read, teenager something have attitude more personality. Type face have personality?
  24. 24. PERSONALITY OF THE TYPE FACE
  25. 25. CHOOSING AND USING A TYPEFACE
  26. 26. THANK YOU follow me on Rayn.howayek@gmail.com http://www.slideshare.net/raynhowayek https://www.behance.net/raynhowayek https://lb.linkedin.com/pub/rayn-howayek/36/82b/a9a https://www.facebook.com/rayn.howayek.3
  • trinhconganh

    Aug. 30, 2018

Anatomy of letterforms Evolution of letterforms & type classifications Type terminology typefaces, type styles & type families Measurements of type Line spacing Letter spacing and word spacing Working with large bodies of type Alignment for large bodies of type Choosing and using a typeface

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