Anatomy of letterforms Evolution of letterforms & type classifications Type terminology typefaces, type styles & type families Measurements of type Line spacing Letter spacing and word spacing Working with large bodies of type Alignment for large bodies of type Choosing and using a typeface

2. AGENDA
• Anatomy of letterforms
• Evolution of letterforms & type classifications
• Type terminology typefaces, type styles & type
families
• Measurements of type
• Line spacing
• Letter spacing and word spacing
• Working with large bodies of type
• Alignment for large bodies of type
• Choosing and using a typeface

3. ANATOMY OF LETTERFORMS

4. ANATOMY OF LETTERFORMS

5. ANATOMY OF LETTERFORMS

6. ANATOMY OF LETTERFORMS

7. ANATOMY OF LETTERFORMS

8. ANATOMY OF LETTERFORMS

9. ANATOMY OF LETTERFORMS

10. EVOLUTION OF LETTERFORMS &
TYPE CLASSIFICATIONS

11. EVOLUTION OF LETTERFORMS &
TYPE CLASSIFICATIONS

12. TYPE TERMINOLOGY TYPEFACES,
TYPE STYLES & TYPE FAMILIES

13. TYPE TERMINOLOGY TYPEFACES

14. TYPE STYLES & TYPE FAMILIES

15. MEASUREMENTS OF TYPE

16. MEASUREMENTS OF TYPE

17. LINE SPACING

18. LETTER SPACING AND WORD SPACING

19. LETTER SPACING AND WORD SPACING

20. LETTER SPACING AND WORD SPACING

21. WORKING WITH LARGE BODIES OF TYPE
Legibility is one letter of the alphabet can be distinct from other letter of the
alphabet.
Readability is how other letter interact with other letter to compose a word in
the page.
The font should be readable not to small not to big.
The typeface shouldn't be fun or heavy , we should not see heavy weight in the
text, use something classic .
A serif type face is easy to read , but a studies say the sans serif is much better
to be read.
Garamond and Time new roman, consider the reader to choose the right font.
Visualting light space or white space is a good way of layout, so the eye can
take a rest.

22. ALIGNMENT FOR LARGE BODIES OF TYPE
FLRR - Flush Left Ragged Right
FRRL - Flush Right Ragged Left
Centered (ragged edge on booth side)
Justified (never use it for a bodies text, use it for
headline)
reason: lots of rivers

23. ALIGNMENT FOR LARGE BODIES OF TYPE
Justified (never use it for a bodies text, use it for headline)
reason: lots of rivers

24. CHOOSING AND USING A TYPEFACE
Age, Sex, Cultural background, If we have an old or young maybe we have to
use large type face something easy to read, teenager something have attitude
more personality. Type face have personality?

25. PERSONALITY OF THE TYPE FACE

26. CHOOSING AND USING A TYPEFACE

27. THANK YOU
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