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Focus on customer
experience to drive
5x more revenue growth!
B2B leaders who joined the digital revolution have outpaced their
peers.The business impact is clear:
Scenario 1:
Scenario 2:
Manufacturing and High-Tech Engineering companies are failing to
capitalise on their data:
41% of brands say smarter analysis of customer data will do the most
to improve customer experience.2
84% of businesses have experienced a trend toward customers
wanting an individualised experience in terms of products, services and
content, as well as how they are purchased, delivered or consumed.3
Be the first mover!
of manufacturers say
customers have become
less loyal.2
still don’t compile
data on customer
satisfaction.2
40% 38%
of B2B companies feel
they have a complete
view of their customers.1
of brands admit they are
losing touch with
customers.1
15% 25%
say they expect that at least half
of their customers will buy from
them online within three years.4
of B2B brands say that online
marketplaces offer better customer
experience than their own B2B site.5
50% 82%
In this scenario, first movers are proven to yield more.
They need to ‘Build a Customer Experience’ worth reliving to boost loyalty.
Are you digital leaders
or laggards?
What are B2B buyer
preferences?
They need to focus on ‘Customer Analytics’ to better understand their
audience.
Real growth is had by focusing on innovation in sales and customer
experience.
Source:
1 Source: McKinsey Digital Quotient, bit.ly/Digital_CX
2 Oracle partnered with Coleman Parkes to survey 800 CMOs, CSOs, senior marketers and senior sales executives.
3 Oracle, The Era I Enterprise: ‘Ready for Anything’, April 2016
4 Forrester Survey, August 2015
5The B2B Online Benchmarking Study
Revenue
growth1
Operating
profit1
Returns to
shareholder1
5x 8x 2x

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Infographic B2B / Manufacturing Customer Experience Insights

  • 1. Focus on customer experience to drive 5x more revenue growth! B2B leaders who joined the digital revolution have outpaced their peers.The business impact is clear: Scenario 1: Scenario 2: Manufacturing and High-Tech Engineering companies are failing to capitalise on their data: 41% of brands say smarter analysis of customer data will do the most to improve customer experience.2 84% of businesses have experienced a trend toward customers wanting an individualised experience in terms of products, services and content, as well as how they are purchased, delivered or consumed.3 Be the first mover! of manufacturers say customers have become less loyal.2 still don’t compile data on customer satisfaction.2 40% 38% of B2B companies feel they have a complete view of their customers.1 of brands admit they are losing touch with customers.1 15% 25% say they expect that at least half of their customers will buy from them online within three years.4 of B2B brands say that online marketplaces offer better customer experience than their own B2B site.5 50% 82% In this scenario, first movers are proven to yield more. They need to ‘Build a Customer Experience’ worth reliving to boost loyalty. Are you digital leaders or laggards? What are B2B buyer preferences? They need to focus on ‘Customer Analytics’ to better understand their audience. Real growth is had by focusing on innovation in sales and customer experience. Source: 1 Source: McKinsey Digital Quotient, bit.ly/Digital_CX 2 Oracle partnered with Coleman Parkes to survey 800 CMOs, CSOs, senior marketers and senior sales executives. 3 Oracle, The Era I Enterprise: ‘Ready for Anything’, April 2016 4 Forrester Survey, August 2015 5The B2B Online Benchmarking Study Revenue growth1 Operating profit1 Returns to shareholder1 5x 8x 2x