10 lessons from the design of SlideShare

Fast, cheap & somewhat in control 10 lessons from the design of SlideShare ,[object Object],[object Object]

traditional UX methods or agile design

Presentations are hard to share ,[object Object],[object Object],[object Object]

First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you --->You are linked to her -> ---> on… ,[object Object],[object Object],[object Object],[object Object]

Second generation social network (networks with objects in between, e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him ,[object Object],[object Object],[object Object],[object Object]

good content floats to top ,[object Object],[object Object]

Slides as MICROCONTENT ,[object Object],[object Object]

What people share on SlideShare ,[object Object],[object Object],[object Object],[object Object]

1. The alpha as the first reaction

2. The beta is the market probe ,[object Object],[object Object],[object Object]

How developed should the Beta be? ,[object Object],[object Object]

2. You don’t need personas ,[object Object],[object Object],[object Object]

Get into a conversation with users ,[object Object],[object Object],[object Object]

3. Launch first, refine later ,[object Object],[object Object],[object Object]

4. There is something about social websites ,[object Object]

MindCanvas as design for the individual Usability Control Interaction Flow Engagement

SlideShare as design for the crowd People interacting Following each other Wisdom of crowds

5. designer-developer role is crucial ,[object Object],[object Object]

6. Design deliverables should be approachable ,[object Object],[object Object]

7. Under invest in visual design ,[object Object],[object Object]

8. Pay attention to technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder to maintain

9. Single biggest win: make app faster

10 . designers as entrepreneurs ,[object Object],[object Object]

Find yourself a developer partner Focus on execution You cannot just “hire a developer”

Do you need traditional UX methods to design a SlideShare ?

YES : When feedback becomes a torrent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Capitulate Collaborate or Initiate ,[object Object]

sometimes process & methods can be a baggage when to let it go engineers have had to when will it be time for designers?

be experimental. create something Mashup RSS feeds (Yahoo Pipes/Popfly) Build your own social network (Ning) Play with an API (Google Maps)

Finally ,[object Object],[object Object],[object Object],[object Object]

10 lessons from the design of SlideShare

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