SlideShare una empresa de Scribd logo
1 de 31
Descargar para leer sin conexión
Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
An Inside the Numbers Look
at Google in 2017
What Has Google
Been Up To?
Breaking Into Job Listings
Breaking Into Reservations
Breaking Into Cultural Content
Disintermediating Lists
Penalizing vs. Ignoring Spam
Facing their 1st Real Threat in Years
Losing their First Big Case vs. the EU
Facing Potential
Regulation of
Results in
Canada
Paying Professors to Have Their Back
But Google is Still the
Unquestionable Behemoth
Where Do People Search?
Breakdown of Searches
on Major Web Properties
October 2016
Breakdown of Searches
on Major Web Properties
May 2017
GoogleCore
Oct2016 May2017
GoogleImages
Yahoo
Bing
GoogleMaps
Amazon
Facebook
Gained/Lost
58.9%
27.7%
2.6%
2.3%
2.2%
1.9%
0.7%
YouTube 3.8%
64.8%
21.8%
2.4%
2.4%
1.2%
2.3%
1.5%
3.6%
+5.9
-5.9
-0.2
+0.1
-1.0
+0.4
+0.8
-0.2
GoogleCore
Oct2016 May2017
GoogleImages
Yahoo
Bing
GoogleMaps
Amazon
Facebook
Gained/Lost
58.9%
27.7%
2.6%
2.3%
2.2%
1.9%
0.7%
YouTube 3.8%
64.8%
21.8%
2.4%
2.4%
1.2%
2.3%
1.5%
3.6%
+5.9
-5.9
-0.2
+0.1
-1.0
+0.4
+0.8
-0.2
We think this is
Halloween
GoogleCore
Oct2016 May2017
GoogleImages
Yahoo
Bing
GoogleMaps
Amazon
Facebook
Gained/Lost
58.9%
27.7%
2.6%
2.3%
2.2%
1.9%
0.7%
YouTube 3.8%
64.8%
21.8%
2.4%
2.4%
1.2%
2.3%
1.5%
3.6%
+5.9
-5.9
-0.2
+0.1
-1.0
+0.4
+0.8
-0.2This is compensated for by a rise in web
search clicks to local results
GoogleCore
Oct2016 May2017
GoogleImages
Yahoo
Bing
GoogleMaps
Amazon
Facebook
Gained/Lost
58.9%
27.7%
2.6%
2.3%
2.2%
1.9%
0.7%
YouTube 3.8%
64.8%
21.8%
2.4%
2.4%
1.2%
2.3%
1.5%
3.6%
+5.9
-5.9
-0.2
+0.1
-1.0
+0.4
+0.8
-0.2
I’m keeping an eye on these two
Google’s Growth
So far, 2017 is trending ~10-15% higher than 2016, not including voice or Apple devices
Total Searchers vs. Active Searchers
United States
Canada
United Kingdom
Average
Searches/Month
%ofSearchersw/10+
Searches/Month
103-119
120-139
120-135
~39%
~40%
~41%
Google CTR Breakdown
Relatively flat excluding seasonality = SEO not being cannibalized by Google’s own results
What are the Web’s Top
Traffic Referrers?
Google.com
Oct2016 May2017
Facebook.com
Reddit.com
YouTube.com
Imgur.com
Bing.com
Wikipedia.org
Gained/Lost
59.2%
6.5%
5.4%
4.5%
2.2%
2.2%
1.4%
Yahoo.com 6.0%
62.6%
5.9%
4.1%
4.7%
1.5%
2.1%
1.4%
5.0%
+3.4%
-0.6%
-1.3%
+0.2%
-0.6%
-0.1%
+0%
-1.0%
Amazon.com 1.3% 1.4% +0.1%
Google.com
Oct2016 May2017
Facebook.com
Reddit.com
YouTube.com
Imgur.com
Bing.com
Wikipedia.org
Gained/Lost
59.2%
6.5%
5.4%
4.5%
2.2%
2.2%
1.4%
Yahoo.com 6.0%
62.6%
5.9%
4.1%
4.7%
1.5%
2.1%
1.4%
5.0%
+3.4%
-0.6%
-1.3%
+0.2%
-0.6%
-0.1%
+0%
-1.0%
Amazon.com 1.3% 1.4% +0.1%
This is when Reddit stopped using
Imgur for all its image hosting
Google.com
Oct2016 May2017
Facebook.com
Reddit.com
YouTube.com
Imgur.com
Bing.com
Wikipedia.org
Gained/Lost
59.2%
6.5%
5.4%
4.5%
2.2%
2.2%
1.4%
Yahoo.com 6.0%
62.6%
5.9%
4.1%
4.7%
1.5%
2.1%
1.4%
5.0%
+3.4%
-0.6%
-1.3%
+0.2%
-0.6%
-0.1%
+0%
-1.0%
Amazon.com 1.3% 1.4% +0.1%
In 7 months, Google gained
more share than all but the
top 5 even have 
Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
Not All Referrers Send Traffic Equally
(data below from May 2017)
Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
Not All Referrers Send Traffic Equally
(data below from May 2017)
Google distributes traffic pretty evenly
Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
Not All Referrers Send Traffic Equally
(data below from May 2017)
Facebook is strongly biased to the top
Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
Not All Referrers Send Traffic Equally
(data below from May 2017)
Reddit & YouTube even more so
Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
Watch for More Data on the Moz Blog Soon!

Más contenido relacionado

La actualidad más candente

Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)Heinz Marketing Inc
 
HootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfHootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfIdzwan Yacob
 
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchPlanning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchJulian Cole
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of EverythingCharbel Zeaiter
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
 
Social Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022  // The Global Indie InsightsSocial Media Marketing Trends 2022  // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
What is Digital Strategy?
What is Digital Strategy?What is Digital Strategy?
What is Digital Strategy?Julian Cole
 
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title) 5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title) Jeph Maystruck
 
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014Julian Cole
 
The Creative Brief: A Research Project
The Creative Brief: A Research ProjectThe Creative Brief: A Research Project
The Creative Brief: A Research ProjectJasmin Cheng
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020Ogilvy Consulting
 
How to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom GeofiltersHow to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?Julian Cole
 
31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & Offline31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & OfflinePixc
 
The New Power Couple: Retail Media & Influencer Drive Conversions
The New Power Couple: Retail Media & Influencer Drive ConversionsThe New Power Couple: Retail Media & Influencer Drive Conversions
The New Power Couple: Retail Media & Influencer Drive ConversionsTinuiti
 
Content Strategy Frameworks (from KBS)
Content Strategy Frameworks (from KBS)Content Strategy Frameworks (from KBS)
Content Strategy Frameworks (from KBS)Paul Potenzone
 
Search Content vs. Social Content
Search Content vs. Social ContentSearch Content vs. Social Content
Search Content vs. Social ContentSemrush
 

La actualidad más candente (20)

Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)
 
HootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfHootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdf
 
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchPlanning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of Everything
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigital
 
Social Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022  // The Global Indie InsightsSocial Media Marketing Trends 2022  // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie Insights
 
What is Digital Strategy?
What is Digital Strategy?What is Digital Strategy?
What is Digital Strategy?
 
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title) 5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
 
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
 
Inspiring Creativity
Inspiring CreativityInspiring Creativity
Inspiring Creativity
 
The Creative Brief: A Research Project
The Creative Brief: A Research ProjectThe Creative Brief: A Research Project
The Creative Brief: A Research Project
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020
 
How to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom GeofiltersHow to Create and Use Snapchat's New Custom Geofilters
How to Create and Use Snapchat's New Custom Geofilters
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?
 
31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & Offline31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & Offline
 
The New Power Couple: Retail Media & Influencer Drive Conversions
The New Power Couple: Retail Media & Influencer Drive ConversionsThe New Power Couple: Retail Media & Influencer Drive Conversions
The New Power Couple: Retail Media & Influencer Drive Conversions
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?
 
Content Strategy Frameworks (from KBS)
Content Strategy Frameworks (from KBS)Content Strategy Frameworks (from KBS)
Content Strategy Frameworks (from KBS)
 
Search Content vs. Social Content
Search Content vs. Social ContentSearch Content vs. Social Content
Search Content vs. Social Content
 

Destacado

How to Master Difficult Conversations at Work – Leader’s Guide
How to Master Difficult Conversations at Work – Leader’s GuideHow to Master Difficult Conversations at Work – Leader’s Guide
How to Master Difficult Conversations at Work – Leader’s GuidePiktochart
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative TeamsWrike
 
10 Dead Simple Ways to Improve Your Company Culture
10 Dead Simple Ways to Improve Your Company Culture10 Dead Simple Ways to Improve Your Company Culture
10 Dead Simple Ways to Improve Your Company CultureBonusly
 
How to think like a startup
How to think like a startupHow to think like a startup
How to think like a startupLoic Le Meur
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your PresentationStinson
 
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionWTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
 
125 Clickass Copywriting Tips
125 Clickass Copywriting Tips125 Clickass Copywriting Tips
125 Clickass Copywriting TipsBarry Feldman
 
The Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best LeadersThe Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best LeadersOfficevibe
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsEugene Cheng
 
14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
 
Leader's Guide to Motivate People at Work
Leader's Guide to Motivate People at WorkLeader's Guide to Motivate People at Work
Leader's Guide to Motivate People at WorkWeekdone.com
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
 
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next PresentationSOAP Presentations
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingVelocity Partners
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Velocity Partners
 
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
 

Destacado (20)

How to Master Difficult Conversations at Work – Leader’s Guide
How to Master Difficult Conversations at Work – Leader’s GuideHow to Master Difficult Conversations at Work – Leader’s Guide
How to Master Difficult Conversations at Work – Leader’s Guide
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams
 
10 Dead Simple Ways to Improve Your Company Culture
10 Dead Simple Ways to Improve Your Company Culture10 Dead Simple Ways to Improve Your Company Culture
10 Dead Simple Ways to Improve Your Company Culture
 
How to think like a startup
How to think like a startupHow to think like a startup
How to think like a startup
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation
 
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionWTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx version
 
125 Clickass Copywriting Tips
125 Clickass Copywriting Tips125 Clickass Copywriting Tips
125 Clickass Copywriting Tips
 
The Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best LeadersThe Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best Leaders
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
 
14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff
 
Leader's Guide to Motivate People at Work
Leader's Guide to Motivate People at WorkLeader's Guide to Motivate People at Work
Leader's Guide to Motivate People at Work
 
5 Storytelling Lessons From Superhero Stories
5 Storytelling Lessons From Superhero Stories5 Storytelling Lessons From Superhero Stories
5 Storytelling Lessons From Superhero Stories
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
 
SEO in 2017/18
SEO in 2017/18SEO in 2017/18
SEO in 2017/18
 
How Google Works
How Google WorksHow Google Works
How Google Works
 
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B Marketing
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
 
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
 

Similar a Inside Google's Numbers in 2017

clowny
clownyclowny
clownygoogle
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebRand Fishkin
 
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...Turing Fest
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018Rand Fishkin
 
Internet+Trends+2017+Report.pdf
Internet+Trends+2017+Report.pdfInternet+Trends+2017+Report.pdf
Internet+Trends+2017+Report.pdfssuser1b6625
 
Google everyones-competitor-2019
Google everyones-competitor-2019Google everyones-competitor-2019
Google everyones-competitor-2019Robert Mendoza
 
Branch - Apptopia Joint Webinar Slides
Branch - Apptopia Joint Webinar SlidesBranch - Apptopia Joint Webinar Slides
Branch - Apptopia Joint Webinar SlidesBranch
 
MAS 2020 Summary Slide Deck-Short
MAS 2020 Summary Slide Deck-ShortMAS 2020 Summary Slide Deck-Short
MAS 2020 Summary Slide Deck-ShortARCResearch
 
33N MAS 2023 BiggestProblemQuestionSlides
33N MAS 2023 BiggestProblemQuestionSlides33N MAS 2023 BiggestProblemQuestionSlides
33N MAS 2023 BiggestProblemQuestionSlidesARCResearch
 
Porn, Pizza and Pharma
Porn, Pizza and PharmaPorn, Pizza and Pharma
Porn, Pizza and PharmaGary Monk
 
Gridley iab Summit Discussion
Gridley iab Summit Discussion Gridley iab Summit Discussion
Gridley iab Summit Discussion Linda Gridley
 
2016 Flurry Analytics State of Mobile: India Edition
2016 Flurry Analytics State of Mobile: India Edition2016 Flurry Analytics State of Mobile: India Edition
2016 Flurry Analytics State of Mobile: India EditionKym Lino
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019Rand Fishkin
 

Similar a Inside Google's Numbers in 2017 (20)

clowny
clownyclowny
clowny
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the Web
 
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
 
B2B SEO in 2017
B2B SEO in 2017B2B SEO in 2017
B2B SEO in 2017
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
 
SEO in 2018: Rand Fishkin #UtahDMC 2018
SEO in 2018: Rand Fishkin #UtahDMC 2018SEO in 2018: Rand Fishkin #UtahDMC 2018
SEO in 2018: Rand Fishkin #UtahDMC 2018
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018
 
SEO in 2018 and Beyond | Seattle Interactive 2017
 SEO in 2018 and Beyond | Seattle Interactive 2017 SEO in 2018 and Beyond | Seattle Interactive 2017
SEO in 2018 and Beyond | Seattle Interactive 2017
 
Internet+Trends+2017+Report.pdf
Internet+Trends+2017+Report.pdfInternet+Trends+2017+Report.pdf
Internet+Trends+2017+Report.pdf
 
Google everyones-competitor-2019
Google everyones-competitor-2019Google everyones-competitor-2019
Google everyones-competitor-2019
 
Branch - Apptopia Joint Webinar Slides
Branch - Apptopia Joint Webinar SlidesBranch - Apptopia Joint Webinar Slides
Branch - Apptopia Joint Webinar Slides
 
MAS 2020 Summary Slide Deck-Short
MAS 2020 Summary Slide Deck-ShortMAS 2020 Summary Slide Deck-Short
MAS 2020 Summary Slide Deck-Short
 
33N MAS 2023 BiggestProblemQuestionSlides
33N MAS 2023 BiggestProblemQuestionSlides33N MAS 2023 BiggestProblemQuestionSlides
33N MAS 2023 BiggestProblemQuestionSlides
 
The 2016 Watch List
The 2016 Watch ListThe 2016 Watch List
The 2016 Watch List
 
Porn, Pizza and Pharma
Porn, Pizza and PharmaPorn, Pizza and Pharma
Porn, Pizza and Pharma
 
Gridley iab Summit
Gridley iab Summit Gridley iab Summit
Gridley iab Summit
 
Gridley iab Summit Discussion
Gridley iab Summit Discussion Gridley iab Summit Discussion
Gridley iab Summit Discussion
 
The Largest Online Money-Makers
The Largest Online Money-MakersThe Largest Online Money-Makers
The Largest Online Money-Makers
 
2016 Flurry Analytics State of Mobile: India Edition
2016 Flurry Analytics State of Mobile: India Edition2016 Flurry Analytics State of Mobile: India Edition
2016 Flurry Analytics State of Mobile: India Edition
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
 

Más de Rand Fishkin

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekRand Fishkin
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not InfluencersRand Fishkin
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondRand Fishkin
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachRand Fishkin
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesRand Fishkin
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Rand Fishkin
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better EntrepreneurRand Fishkin
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at MarketingRand Fishkin
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRORand Fishkin
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's FrameworkRand Fishkin
 
SEO & UX: So Happy Together
SEO & UX: So Happy TogetherSEO & UX: So Happy Together
SEO & UX: So Happy TogetherRand Fishkin
 
The Search Landscape in 2017
The Search Landscape in 2017The Search Landscape in 2017
The Search Landscape in 2017Rand Fishkin
 
The Paradox of Great Content
The Paradox of Great ContentThe Paradox of Great Content
The Paradox of Great ContentRand Fishkin
 
Strategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate WorldStrategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
 
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelIncorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelRand Fishkin
 
Keeping Up With SEO in 2017 & Beyond
Keeping Up With SEO in 2017 & BeyondKeeping Up With SEO in 2017 & Beyond
Keeping Up With SEO in 2017 & BeyondRand Fishkin
 
Link Building's Tipping Point
Link Building's Tipping PointLink Building's Tipping Point
Link Building's Tipping PointRand Fishkin
 

Más de Rand Fishkin (20)

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak Peek
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not Influencers
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email Outreach
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our Marketing
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRO
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's Framework
 
SEO & UX: So Happy Together
SEO & UX: So Happy TogetherSEO & UX: So Happy Together
SEO & UX: So Happy Together
 
The Search Landscape in 2017
The Search Landscape in 2017The Search Landscape in 2017
The Search Landscape in 2017
 
The Paradox of Great Content
The Paradox of Great ContentThe Paradox of Great Content
The Paradox of Great Content
 
Strategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate WorldStrategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate World
 
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelIncorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
 
Keeping Up With SEO in 2017 & Beyond
Keeping Up With SEO in 2017 & BeyondKeeping Up With SEO in 2017 & Beyond
Keeping Up With SEO in 2017 & Beyond
 
Link Building's Tipping Point
Link Building's Tipping PointLink Building's Tipping Point
Link Building's Tipping Point
 

Último

Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 

Último (20)

Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 

Inside Google's Numbers in 2017