Rakuten Travel establish in 1996 and now Rakuten Travel became #1 OTA in Japan and #2 in Total Travel industry in Japan. Now Rakuten Travel wants to compete with Global players. Therefore, Rakuten Travel decided to rebuild the Platform to be able to have a platform that can be competitive in the Global field. In this session, Rakuten Travel will share what kind of platform it is going to be and what were the huddles in building a global competitive platform.

1. Oct 27, 2018
Shunsuke Hoshino
Commerce Company.
Rakuten, Inc.

4. 4
• Hotels
• Ryokan
• Minshuku
• Vacation Rental
• Air
• Rent A Car
• Bus
• Train
• Bus Tour
• Restaurants
• Diving
• Kayak/Canoe
• Etc.
• Sightseeing Info
• Route

5. 5

7. 7
• Tag and Flags
• Search Rank
• World Users
• World
Inventories
• Geopolitical

8. 8

9. 9

10. …

11. 11
• 13 markets
• 15 languages
• Markets
• Languages
• Fallback
System
• Digest Users
Trend
• Expose
Appropriate
Contents

12. 12
Non World
Readiness
System such
as currency
and format,
etc
The contents,
data, words
and
information
are per
language
Isolated
Systems per
Country,
Language
Geopolitical
issues naïve
system

13. 13
• .Com
• Japan is exception
• Country
• Area
• Default language is
omitted
• Hotel
• Air
• https://travel.rakuten.com/{Area}/{language}/{services}
• https://travel.rakuten.com/{services}
• https://travel.rakuten.com/ca/{services}
• https://travel.rakuten.com/ca/fr/{services}
• https://travel.rakuten.com/kr/{services}
• https://travel.rakuten.co.jp/{services}
• https://travel.rakuten.ch/{services}

15. 15

16. 16

17. 17

18. 18

19. 19

20. 20
• Name
• Description
• Images
• Etc.
• numberOfUnits
• startTimeStamp
• BaseRate
• numberOfPeople
• appliedCancellation
• salesRestriction
• Facilities
• Class
• Etc.

21. 21
• Name
• Description
• Images
• Etc.
• numberOfUnits
• startTimeStamp
• BaseRate
• numberOfPeople
• appliedCancellat
ion
• salesRestriction
• Can be 0 for free
• Facilities
• Class
• Etc.
• OptionEnabled
• 3rd party
enabled
• Item Limitation

22. 22

23. 23
Extranet / R-Connect
Data Base
Distribution API
White Level/Gadgets
Corporate Affiliate Alliance R-With
Rakuten User
Experience
Promotion
File Base
Distribution

24. 24

25. 25

26. 26
• Single object

27. 27

28. 28
• Single ID
• Group ID
• Single object
• Group object

29. 29
• Object ID
• User ID
• Read (Display)
• Execute
• Object ID
• User ID
• Read (Display)
• Execute
• Object ID
• User ID
• Read (Display)
• Execute

31. 31

32. 32
AI readiness of the
trend of word and
market as
intelligence of
business
Up to date
information for
users in any culture
and area
Consultant platform
for Providers,
distributors and
editors to appeal
their services
effectively

33. 33
Inflexible and
poor flags
managements
World
readiness
missing
operation and
system
Late and
heavy
operational
business
analysis
Geopolitical
issues naïve
system

34. 34
• Tag, Icon
• Selection
• Filtering
• Search
• Review
• Tag, Icon

36. Early Stage
Industry
Clever
Leadership
Strong
Marketing
and Sales
Innovating
Products