Powerpoint Presentation prepared by Mayank Dhirasaria during a marketing internship under Prof Sameer Mathur,IIM Lucknow

1. Approach Understand Deliver Invite

2. KJHGCJKL;JHBVCVBNM,,NMBV
HEADQUATERS LOCATED IN
GERMANY

3. WHAT IS THE STORY BEHIND ITS
4-WHEELED LOGO?

4. Its merging with the following three Reputed
Companies-
1.HORSH
2.DAMPF-KRAFT-WAGEN
3.WANDERER
And together they formed a AUTO UNION.

6. WHAT DOES THE ABOVE TAGLINE SIGNIFY???

7. PROGRESS THROUGH TECHNOLOGY

8. AUDI CARS DIFFERENT MODELS

11. FACTORS DIFFERENTIATING AUDI FROM ITS
COMPETITORS

13. AUDI’S SPORTINESS
WAS ANOTHER DIFFRENTIATING FACTOR

14. THE
AUDI
WAY
APPROACH
UNDERSTAND
DELIVER
INVITE

15. AUDI
FOLLOWS
THE
MODERN
CUSTOMER-ORIENTED
ORGANIZATION
CHART

17. INCREASE IN-

18. ADVERTISING
One of AUDI’S Biggest strength
The next slide shows us one of the latest
Ad’s by AUDI

19. SUMMMARY
• History of AUDI
• Story Behind the 4-wheeled logo
• Life Cycle
• Meaning of Tagline
• Audi Different Models
• Factors Differentiating AUDI
• Its Customers and lifetime Value
• Advertisement

20. DISCLAIMER
Created by MAYANK DHIRASARIA,NIT SILCHAR
during a marketing internship under
Prof. Sameer Mathur,IIM Lucknow.